Play ball!THE PITCH FROM THE HASS AVOCADO avocado (ä`vəkä`do, ăv`–), tropical American broad-leaved evergreen tree of the genus Persea of the family Lauraceae (laurel family). BOARD, MEXICAN HASS AVOCADO IMPORTERS ASSOCIATION AND CHILEAN AVOCADO IMPORTERS ASSOCIATION is a comprehensive, multi-disciplined marketing campaign tied to the professional baseball 2009 playoff play·off also play-off
1. A final game or series of games played to break a tie.
2. A series of games played to determine a championship.
Noun 1. season. The campaign, called The Big Hit, is the first collaborative col·lab·o·rate
intr.v. col·lab·o·rat·ed, col·lab·o·rat·ing, col·lab·o·rates
1. To work together, especially in a joint intellectual effort.
2. marketing effort among these avocado marketing boards, all of which are part of the HAB organization.
The joint campaign aims to increase avocado sales during the fall time frame, by promoting Hass avocados as a must-have ingredient for baseball playoff party menus and offering easy game-day recipes. The Big Hit is being promoted with a multi-million dollar partnership with a major sports network, featuring 30-second TV spots and sponsorship billboards that are predicted to generate more than 147 million impressions. There will also be a national sweepstakes, offering prizes, such as a $5,000 home entertainment package. Each association will also conduct its own game day promotions.
"The Big Hit is a best-in-class example of how multi-origin avocado marketing organizations can work together to promote the category as a whole," says Len Francis Francis, French prince, duke of Alençon and Anjou
Francis, 1554–84, French prince, duke of Alençon and Anjou; youngest son of King Henry II of France and Catherine de' Medici. , chairman for Irvine, Calif.-based HAB. "This program creatively aligns avocados as a must-have ingredient for baseball play-off party menus and offering easy game day recipes to enjoy while watching America's favorite pastime."
For more information, visit www.AvocadoCentral.com.