PlasmaNet, Inc., Operator of FreeLotto.com, Acquires LottoTrack.com from Ganesa Media Laboratories.
NEW YORK--(BUSINESS WIRE)--Jan. 11, 2000
Purchase Moves Internet's Leading Lottery-Style Sweepstakes
Operator Closer to Goal of Also Becoming No. 1 Source for
Online State Lottery Information
PlasmaNet, Inc., the New York-based operator of the Internet's number-one ranked lottery-style sweepstakes, FreeLotto(TM).com, announced today it has acquired LottoTrack.com from Ganesa Media Laboratories in Santa Cruz, Calif. Financial details of the agreement between the closely-held companies were not announced.
The purchase represents a key step in PlasmaNet's growth strategy to enhance its FreeLotto.com web presence by also becoming the leading online source for state lottery information. PlasmaNet previously had acquired LottoNet.com, another online source for state lottery results and related information.
"When people surf the web and think 'lottery,' whether it be a free lottery-style sweepstakes or finding state lottery results and information, we want them to think of a PlasmaNet site," said Kevin Aronin, chairman and chief executive officer of PlasmaNet. "The acquisition of LottoTrack.com brings us another step closer to achieving our goal."
LottoTrack.com was launched by Ganesa Media Laboratories in 1995. The site offers consumers current and archival state lottery results, including a popular "Did You Ever Win?" feature that enables players to see if their regularly played numbers have ever been a winning combination in any state lottery.
Aronin said the acquisition of LottoTrack.com will offer strong cross-promotional opportunities for FreeLotto.com, attracting new players to the already rapidly growing online sweepstakes that launched in June 1999.
According to recent figures from PC Data Online, an independent web usage tracking service, FreeLotto.com ranked first in the Entertainment, Sweepstakes & Lottery and Promotions categories, and second in the Games category, with 4,843,000 unique users in one week. PlasmaNet ranked 17th overall among web properties, ahead of such Internet stalwarts as Xoom Sites, Viacom Online, CBS, Ask Jeeves and Real Networks. Among women, PlasmaNet ranked 10th, ahead of such sites as iVillage, AltaVista, Amazon, com C/Net and iWon.
"The addition of LottoTrack to our family will further boost PlasmaNet's overall standing among web properties," Aronin said.
FreeLotto is a lottery-style online sweepstakes that gives players three chances every day to pick six numbers for an opportunity to win a $1 million, lump sum prize. There is no cost to enter.
FreeLotto has issued more than 500,000 checks thus far - including two $1 million cash payouts - to players correctly selecting six, five, four or three numbers out of 54. In an average month, 10 percent of FreeLotto players win cash prizes. FreeLotto has given away more cash than any other Internet game.
To participate in FreeLotto, players log onto to www.freelotto.com to select their six numbers. Once selected, the numbers appear on a game board and the player is asked to click on one of three advertising banners in order to submit the FreeBet(TM), which is then confirmed via e-email. FreeLotto is fully advertiser supported. More than 50 million FreeBets have been placed since FreeLotto's launch, with daily participation increasing by hundreds of thousands each week. By July 2000, FreeLotto expects to have more than 10 million registered players.
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|Date:||Jan 11, 2000|
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