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Plantronics To Preview New Bluetooth Headset at CES 2001; Second-Generation Chipset to Power New Wireless Headset for Mobile Users.


Business Editors/High-Tech Writers

CES 2001

LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2001

Plantronics, Inc., (NYSE NYSE

See: New York Stock Exchange
:PLT PLT psittacosis-lymphogranuloma venereum-trachoma (group); see Chlamydia.

PLT

psittacosis-lymphogranuloma venereum-trachoma (group).
), the world leader in communications headsets, today announced that the company will preview its new Bluetooth(TM) headset Headphones combined with a microphone. Used in call centers and by people in telephone-intensive jobs, headsets provide the equivalent functionality of a telephone handset with hands-free operation. Many people use headsets at the computer so they can converse and type comfortably.  in the Plantronics booth at Winter CES 2001 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . The stylish, lightweight headset will deliver hands-free, wireless convenience to mobile users, allowing them to communicate with other Bluetooth devices such as mobile phones, PDAs and laptops.

"We're very excited to unveil our first Bluetooth product," said Ken Kannappan, Plantronics president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "People want to be free to communicate comfortably and naturally, without wires. As Bluetooth gains momentum, we see the headset becoming central to emerging voice-driven technologies, so people will no longer have to depend on keyboards or dial pads to communicate."

The new headset is powered by second-generation chipset technology, and is the result of a worldwide Bluetooth development effort by Plantronics. "As one of the earliest members of the Bluetooth consortium, we evaluated the first-generation chips and found that they could not deliver the sound quality, performance and value that our customers have come to expect," said Owen Brown Owen Brown (1771-1856) was an Oberlin College trustee from 1835-1844 and the founder of the abolitionist Oberlin Church (“Free Church”). In 1833 he helped to found the Western Reserve Anti-Slavery Society. He was the father of John Brown. , Plantronics chief technology officer.

"We've designed for the second-generation chips," Brown continued, "which provide superior sound quality, extended talk time and lighter weight. We will leverage our expertise from our mobile headset to create Bluetooth solutions for office and computer applications."

Plantronics first Bluetooth headset is an over-the-ear style for the convenience of mobile users. "We're delivering a Bluetooth solution based on what our customers have asked for," said Joyce Shimizu, president of Plantronics Mobile Communications Division. "In focus groups and interviews, mobile users identified sound quality, comfort and style as very important in a Bluetooth headset. Our new headset combines a very sleek, stylish design with a comfortable fit and outstanding sound quality -- it's ideal for the mobile user," Shimizu added.

Plantronics Bluetooth headset is an entirely new design, created to deliver the promise of wireless comfort and convenience. The battery and controls are incorporated into the headset itself, in a lightweight, balanced design. Users can answer a call, hang up, adjust the volume and even mute the microphone with the touch of a button. The controls provide tactile tactile /tac·tile/ (tak´til) pertaining to touch.

tac·tile
adj.
1. Perceptible to the sense of touch; tangible.

2. Used for feeling.

3.
 feedback, so they can be easily operated with one hand. The user receives additional information through audible tones that indicate various conditions, such as when mute is engaged, the battery is low, and more.

The new headset has an adjustable boom and a noise-canceling microphone that reduces background noise and enhances voice clarity, which is a necessity with voice portals An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc.  and voice-driven applications. For recharging, there will be a wall charging unit and a car adapter with a "Y" connection, so users can charge both a cell phone and the headset.

The new Bluetooth headset will be on display at the Plantronics booth No. 2751 in the South Halls 1-2 of the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , along with Plantronics complete line of headsets for home, office, wireless and computer applications.

The worldwide introduction of the new Plantronics Bluetooth headset is scheduled for March of this year. In the U.S., the introduction will be at the CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 show, March 20-22 in Las Vegas; for Europe, the introduction will be at CeBIT in Hannover, Germany, March 22-28. At that time, the company will release information on pricing and availability.

About Bluetooth

Plantronics was one of the earliest members of the Bluetooth consortium (number 20), and was the first headset company to join the Bluetooth initiative, which now includes over 2000 companies. Plantronics is now an Associate Member of the Bluetooth Special Interest Group The Bluetooth Special Interest Group (SIG) is the body that oversees the development of Bluetooth standards and the licensing of the Bluetooth technologies and trademarks to manufacturers.  (SIG). Associate Members are a select group of the consortium with early access to working drafts of specifications for new Bluetooth functions, and the opportunity to become more active in technical working groups.

Bluetooth(TM) is a low-cost, short-range wireless technology that promises to eliminate the cables and wires that currently connect most computing and communications devices Typically refers to a terminal used to send voice, video or text. Mobile phones, wireless PDAs and personal computers equipped with microphones, speakers and cameras are all considered communications devices. See modem. . Cahners In-Stat Group estimates that Bluetooth-enabled devices will exceed 200 million by 2003, and that by 2005, Bluetooth will be built into more than 670 million products, with revenues over $3 billion.

About Plantronics

Plantronics, Inc., introduced the first lightweight communications headset in 1962 and is recognized as the world leader in communications headsets. Already the number one supplier of communications headsets in the call center market, Plantronics has expanded into the office, residential, mobile/cellular and computer audio market segments. The publicly held company (PLT: NYSE), headquartered in Santa Cruz Santa Cruz, city, United States
Santa Cruz (săn`tə krz), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866.
, CA, was founded in 1961 and maintains offices in 19 countries with more than 2,600 employees. Plantronics products are sold and supported through a worldwide network of authorized Plantronics partners, and are available nationwide through retail, consumer electronics, cellular and PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  stores. Products and information about the company can also be found at www.plantronics.com or by calling (800) 544-4660.

Plantronics is a registered trademark of Plantronics, Inc. Bluetooth is a trademark owned by Telefonaktiebolaget L M Ericsson, Sweden and is licensed to Plantronics, Inc. All other products or service names mentioned herein are trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 5, 2001
Words:850
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