Plans Unveiled for LEGOLAND California, the First LEGOLAND Theme Park in the United States; World Famous Toy Manufacturer, the Lego Group, Use 30 Million Lego Pieces to Build New Family Theme Park.SAN DIEGO--(BUSINESS WIRE)--May 7, 1998--The LEGO Group Lego Group is a family-owned company based in Billund, Denmark and best known for the manufacture of Lego-brand toys. The company was founded in 1932 by Ole Kirk Christiansen. , today, celebrated the start of attraction construction of LEGOLAND California Legoland California is the third Legoland park. Located in Carlsbad, California, it opened on March 20, 1999. It is split into eight sections which include The Beginning, Dino Island, Explore Village, Fun Town, Knight's Kingdom, Miniland USA, Pirate Shores and Imagination Zone. by revealing plans for all attractions to be featured in the Park when it opens to the public in the spring of 1999. The only family park of its kind in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , the 128-acre LEGOLAND California is a place to discover, explore, imagine, practice, enjoy, laugh, experience, test, adventure as well as play. By stimulating creativity and imagination through hands-on recreation, LEGOLAND will carry on the LEGO Group tradition of taking children's play seriously. "The LEGO brand symbolizes creativity and quality play-material for all children and LEGOLAND California embodies that philosophy while recognizing that 'play' is a child's most important work," stated Bill Haviluk, President, LEGOLAND California, and Senior Vice President/COO Global Family Attractions. "The LEGO Group has always focused on children. Our task is to stimulate children's imagination and creativity, encouraging them to explore, experience and express their own world. At LEGOLAND California, we help provide the tools for this expression, in a special sort of theme park that families can enjoy together," commented Kjeld Kirk Kristiansen Kjeld Kirk Kristiansen (born December 27, 1947) was the chief executive of Lego between 1979 and 2004. Kjeld Kirk Kristiansen is currently the richest person in Denmark according to Forbes list of billionaires 2007, with a fortune of $3.3 billion. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the LEGO Group. Bill Haviluk, local school children and 'LEGO Maniac's,' joined together as the first three million bricks were placed, marking the beginning of attraction construction for the park. "For more than 50 years the LEGO Group's core business has been construction toys. It seems only fitting that the beginning of construction on the first park to be built in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, in 25 years should be acknowledged with LEGO bricks," said Bob Montgomery Bob Montgomery is a name shared by several people:
Six distinctive play areas, Imagination Zone, Castle Hill, Fun Town, Village Green, Miniland and The Ridge will feature attractions, rides, opportunities to build, areas to explore and more than 1,000 LEGO models fabrickated from 30 million LEGO elements. The Park is designed so that kids and their families are part of the entertainment -- not just entertained. "Learn as you play" could be the motto for the Imagination Zone -- a place for 'LEGO Maniac's' to call their own. Play workshops will have both structured play and free play areas. The master educational division, called LEGO DACTA(R) -- the word "DACTA" comes from the word "didactic," meaning "systematic instruction" -- works with children and teachers to develop products and key curriculum support material for use in schools. LEGO DACTA aims to provide the very best tools for learning through play. LEGO DACTA combines the building bricks with specially designed curriculum materials and software and interface programs just waiting to be explored and put to the ultimate kid test. -0- A magical medieval land, Castle Hill, will create an illusion of a romantic time in history when kings and queens reigned supreme and knights rescued damsels in distress. Our Castle houses the spirited Dragon coaster Dragon Coaster is the name of several wooden roller coasters in the United States:
The driving school, helicopter ride and boat ride challenge young guests to playact as "grown ups" in Fun Town. At the LEGO Factory Lego Factory is a theme that started in 2005 and is close to the Digital Designer. The age for the sets are 8+. List of Sets
Village Green is a whimsical 'make believe' garden where imagination and creativity have no limits and "play" is the child's most important work. Interactive fountains, a train ride, magic show, and Playtown are all part of this young person's playscape. Miniland is the heart of the Park and is considered the ultimate expression of LEGO brick art form. Five regions of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. are replicated in 1:20 scale -- all out of 20 million LEGO bricks. Featured areas, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , California, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. and Washington, DC, are exclusive to LEGOLAND California. The Ridge, home of the Kid Power Tower -- a self-propelled ride to the top of a 30 ft. lookout tower, offers a spectacular view of the park. An elaborate labyrinth, the Amazing Maze, is full of fun and surprises, and the Sky Cycle, a zany people-powered pedal car A pedal car is a quadracycle. The Mochet Velocar seems to be the earliest example. Although originally designed for adult transportation, the popularization of motorized vehicles resulted in most modern pedal cars being made mostly for children and adult recreation. complete the lively attractions featured. -0- The mission of LEGOLAND is to give children and their families a real-life experience of the LEGO values: creativity, fun, development, play and learning in a unique environment, where the child is the hero. LEGOLAND California, located in San Diego, is an all-day "hands-on" family experience where "play" is considered a child's most important work. Featuring creative opportunities while stimulating the imagination of children 2-12, the 128-acre park was created by the world famous toy manufacturer, the LEGO Group, and is the first of its kind in the United States. The LEGO Group is one of the world's largest toy manufacturers, employing about 9,400 people in 50 companies in 30 countries. Children are our vital concern. Our basic business concept and the foundation for all LEGO products and activities are that we take children and their needs seriously -- and only the best is good enough for children. The play and learning opportunities with LEGO products are, as always, unlimited. "Creativity and imagination unlimited" -- far into the next millennium. CONTACT: LEGOLAND California Lisa MacDonald, 760/804-8345 |
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