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PlanetOut closes $3 million in funding from American Online, Sequoia Capital and Silicon Valley leaders.


SAN FRANCISCO--(BUSINESS WIRE)--Sept. 5, 1996--PlanetOut, a worldwide online community of lesbian, gay, bi and trans people, has closed its first round of outside equity investment, acquired two large Internet sites and partnered with several leading Internet firms.

The $3 million minority share investments in the company will be used to staff and market the new service, which debuts Thursday on the World Wide Web and America Online See AOL.  (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), adding to its 1995 foray on the Microsoft Network See MSN.

Microsoft Network - The Microsoft Network
 (MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). ).

Financing

PlanetOut marks an important turning point for the financing of gay-oriented businesses, which until now have been funded exclusively by private individuals. The company is both the first venture capital-backed and the first corporate-backed gay market startup, with investments from Sequoia Capital Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm's partners include Don Valentine, Pierre Lamond, Michael Moritz, Doug Leone, Mike Goguen, Mark Stevens, Jim Goetz, Sameer Gandhi, Roelof Botha, and Mark Kvamme.  and America Online.

Sequoia Capital

Sequoia Capital is a $700 million series of venture capital partnerships which, since 1972, has financed more than 350 companies, including Cisco Systems, Yahoo, Oracle, LSI LSI: see integrated circuit.


(Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI.
 Logic and Electronic Arts.

"Sequoia bets on markets and we believe the gay and lesbian market is ready to break out," said Sequoia partner Mike Moritz, who serves on PlanetOut's board of directors. "Online is the first medium that meets the unique needs of lesbian and gay consumers and their straight friends and families," he added.

America Online

America Online, one of PNO's distribution partners, is investing in PNO PNO Piano (music)
PNO Project Number (assigned by activity)
PNO Public Network Operator
PNO Program Number
PNO Parent's Night Out
PNO Pecunia Non Olet
 through its innovative Greenhouse program, which nurtures promising content startups. Ted Leonsis, president of America Online Services and PlanetOut board member, supported PlanetOut in its first phase through advances against royalties. PNO is available on AOL at Keyword: PlanetOut.

"America Online is investing in PlanetOut because it combines a great team with a proven market, and possesses a deep understanding of community, perhaps the hardest thing to attain in this business," said Leonsis. "AOL is proud to be the first company to invest in a startup targeting gay men and lesbians," he added.

Private Investors

In addition to Sequoia and AOL, PNO is backed by a small group of Silicon Valley founders and leaders from Netscape, Yahoo!, Sun Microsystems, Global Village, Farallon, SuperMac, Xerox, General Magic, Macromedia, Against All Odds Productions/24 Hours in Cyberspace and Poppe Poppe is a surname, and may refer to:
  • Erik Poppe
  • Nils Poppe
  • Ulrike Poppe
  • Walter Poppe

This page or section lists people with the surname Poppe.
.com advertising.

Distribution Deals

Yahoo

Yahoo and PlanetOut announced Thursday that PlanetOut will produce daily gay and lesbian news for Yahoo's gay and lesbian listings (http://www.yahoo.com/Society and Culture/Lesbians, Gays and Bisexuals).

Written by five veteran public radio journalists based in San Francisco and Los Angeles, PlanetOut Gay and Lesbian News will appear "above the line" seven days a week with news and breaking stories from around the world. Yahoo users can then link directly to PlanetOut from the news pages.

Microsoft

PlanetOut continues to produce a successful area for The Microsoft Network. PNO/MSN received Virtual City's Cyberstar of 1995 award and features PNO Java Joint, A Virtual Chat World featuring avatars created by cartoonist Alison Bechdel (www.msn.com).

Acquisitions and Licensing

Queer Resources Directory -- Library

PlanetOut has acquired the oldest and largest gay and lesbian Internet entity, the Queer Resources Directory, founded in 1992 by Dr. Ron Buckmire, then a math Ph.D at Renssaeler Polytechnic Institute in Troy, N.Y. Begun as an archive for Queer Nation, the QRD QRD Destination (radiotelegraphy)
QRD QR Decomposition
QRD Qrendi (postal locality, Malta)
QRD Quality Review of Documents (EMEA guidelines) 
 quickly grew into the de facto [Latin, In fact.] In fact, in deed, actually.

This phrase is used to characterize an officer, a government, a past action, or a state of affairs that must be accepted for all practical purposes, but is illegal or illegitimate.
 Internet repository for lesbian and gay information.

QRD senior staff includes Internet wizard David Casti, consultant to Digex Corp. in Herndon, Va., and QRD ontologist on·tol·o·gy  
n.
The branch of metaphysics that deals with the nature of being.



on·tolo·gist n.
 Tina Wood, of Providence, R.I. The recipient of numerous awards, the QRD today contains more than 16,000 documents of interest to the queer community organized by subject. Buckmire and PlanetOut have redesigned the user interface to make it easier to navigate and use.

Buckmire now serves on the PNO board of directors and is associate professor of applied mathematics at Occidental College in Eagle Rock, Calif. QRD is available at www.planetout.com or www.qrd.com.

NetQueery, formerly Queer Infoservers

PlanetOut has also purchased Queer Infoservers, the first comprehensive gay Internet directory founded by then-University of California, Berkeley freshman David Stazer. Since he created it in 1994, QIS QIS QUALCOMM Internet Services
QIS Quantitative Impact Study
QIS Quality Information System
QIS Quality Imaging Supplies
 has grown into the leading directory of lesbian, gay, bisexual and transgender transgender or transgendered
adj.
Transsexual.
 online sites.

Stazer joined the PNO staff in 1995 and has re-architected and redesigned QIS to be more scaleable, faster and easier to use. Renamed NetQueery, the former QIS is now available at www.planetout.com or www.netqueery.com.

PopcornQ, Lesbian and Gay Film Directory

PlanetOut has also licensed the electronic rights to filmmaker and archivist ARCHIVIST. One to whose care the archives have been confided.  Jenni Olson's book, "The Ultimate Guide to Lesbian & Gay Film and Video" (Serpent's Tail, 1996). Olson has joined PlanetOut to produce PopcornQ, the ultimate online home for the queer moving image, a critically acclaimed gay and lesbian film site which PNO launched in June 1996 (www.popcornq.com).

In the first three months, PopcornQ has been visited by more than 100,000 people from more than 75 countries. Later in September, customers will be able to purchase videos online, through a partnership with TLA (Three Letter Acronym) The epitome of acronyms! While two-, four- and five-letter acronyms exist, there are more three-letter acronyms. Obviously, three words to describe a concept or product is the most popular.

TLA - Three-Letter Acronym
 Video of Philadelphia.

"With Queer Resources Directory, NetQueery and PopcornQ, PlanetOut unites under one roof some of the richest information and the finest talent in the lesbian and gay communities. We can offer these vital entities the resources they need to grow and prosper," said Tom Rielly, founder and president of PlanetOut.

Management

Rielly worked for the last ten years in senior marketing positions at SuperMac/Radius, Farallon and Voyager. He is also founder of Digital Queers, a non-profit group that raises money to equip lesbian and gay non-profits with modern digital technology.

Jon Huggett, former president of Pilkington Barnes Hines International, serves as chief executive officer. Before Pilkington, Huggett worked at the Boston Consulting Group and Proctor & Gamble. Huggett is also president of the Stop AIDS Project board of directors.

Executive producer, Karen Wickre, has more than ten years editorial and technology publishing experience including IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
, Addison-Wesley and 3DO. She is also an Internet author and columnist. Her books include, "Atlas to the World Wide Web," "Yahoo! Unplugged," and "The Official Guide to Netscape Navigator." Karen co-founded Digital Queers and served as acting executive director for the last three years.

Megan Smith, formerly European sales manager for General Magic, is director of operations. Smith, a former board member of the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, , worked previously at Apple Computer Japan, was named by the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times as one of the most important young women in technology.

Technology director, Christian Williams, wrote FABIO, PNO's kernel technology. Previously he worked as webmaster at Sun Microsystems Labs in California. Community director, Darren Nye, is PlanetOut's first staff, running PNO on Microsoft Network for the last year. He has 15 years experience running online bulletin board systems (BBSs). He previously worked eight years in MIS at the Wakefern Corp. in New Jersey.

Board of Directors

In addition to Moritz, Leonsis, Buckmire, Rielly and Huggett, PlanetOut's board of directors includes David Ring, private investor and Sequoia technology partner, and Rosanne Siino, director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications.  for Netscape Corp.

Business Model

PlanetOut earns money from five revenue streams: royalties, advertising, transactions, merchandising and licensing. PNO earns royalties based on connect time members spend on AOL. Advertisers include Adobe, America Online, Atlantic Records, American Airlines, Curve Magazine, Microsoft, Netscape, Macromedia, Quarterdeck (Quarterdeck Corporation, Marina del Rey, CA) A pioneering software company, founded in 1983, that offered a variety of utilities, diagnostics, connectivity and Internet products for the PC and Macintosh. , Strand Releasing, TLA Video, Tzabaco, Verity, XY Magazine, Yahoo and PIAAnetRSVP Travel, a joint venture of American Airlines and RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations.  Travel, the largest gay travel tour company.

PlanetOut will earn transaction fees based on the sales of its retail partners: Tzabaco General Store, a gay catalog retailer of apparel, gifts and accessories; Alison Bechdel's Dykes to Watch Out For Dykes to Watch Out For (sometimes DTWOF) is a comic strip by Alison Bechdel. The strip began in 1983.

DTWOF documents the life, loves, and politics of a fairly diverse group of characters (most of them lesbians) living in a medium-sized city in the United
 Schlockmart logowear and books based on the renowned lesbian cartoon strip; and Curve Store, reseller of fine gifts, books, music and video for a lesbian clientele.

PlanetOut will also sell its own merchandise in the PNO Shop, including T-shirts, watches, boxer shorts, mugs and mousepads. Finally, PNO will license its technology and content to appropriate partners.

Founded in 1995, PlanetOut Corp. (PNO) is a worldwide online community of lesbian, gay, bi and trans people. Available on the World Wide Web (www.planetout.com), America Online (Keyword: PlanetOut) and the Microsoft Network (Go Word: PlanetOut), PNO has a staff of 25 in San Francisco, Los Angeles, New York and 150 remote staff in ten countries.

PlanetOut, 965 Mission St., Suite 730, San Francisco, Calif., 415/547-2800; 415/547-2801 (fax); press@planetout.com or info@planetout.com. -0-

Note: PlanetOut, PNO and the PNO logo, NewsPlanet, Shout Magazine, NetQueery, Shout and PopcornQ are trademarks and/or servicemarks of PlanetOut Corp., which may be registered in certain jurisdictions. All other trademarks belong to their respective owners. Copyright 1996 PlanetOut.

CONTACT: PlanetOut

Summer Lopez, 415/547-2800, ext. 305

summer@planetout.com

or

Stephen Rivers & Associates (Publicist)

310/395-2993

rivers@planetout.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 5, 1996
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