Planar Announces New ADARA Family of Medical Imaging Displays Enabling High Quality Image Review Throughout the Hospital.Business Editors/Health/Medical Writers RSNA RSNA Radiological Society of North America, Inc. RSNA Robust Security Network Association 2003 BIOWIRE2K BEAVERTON, Ore.--(BUSINESS WIRE)--Nov. 4, 2003 Quality Assured, Cost Effective Displays Ideal for General Medical Viewing Planar Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :PLNR), a worldwide leader in flat-panel display flat-pan·el display n. A thin lightweight video display used in laptop and notebook computers and employing liquid crystals, electroluminescence, or a similar alternative to cathode-ray tubes. Also called flat screen. systems, is expanding its offerings of flat-panel displays for the medical market with the new ADARA(TM) QX line, a family of referral quality grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in displays calibrated cal·i·brate tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates 1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument): to the DICOM (medical, standard) DICOM - (From Digital Imaging and COmmunications in Medicine) A standard developed by ACR-NEMA (American College of Radiology - National Electrical Manufacturer's Association) for communications between medical imaging devices. (Digital Imaging and Communications in Medicine Digital Imaging and Communications in Medicine (DICOM) is a standard for handling, storing, printing, and transmitting information in medical imaging. It includes a file format definition and a network communications protocol. ) standards and intended for general medical viewing. The ADARA line of displays debuts with the ADARA Q2 two-megapixel and ADARA Q3 three-megapixel displays. The line is ideal for radiologists, internists, ER physicians and other healthcare professionals requiring a cost effective platform for review of quality grayscale images throughout the healthcare environment. "Customers have requested a wider range of display options to view radiographic radiographic (rā´dēōgraf´ik), adj relating to the process of radiography, the finished product, or its use. images, and the ADARA QX line provides that solution," said Steve Flieder, vice president and general manager of the medical business for Planar. "With the ADARA and DOME lines, VITALSCREEN displays, INVITIUM workstations and award-winning desktop monitors, Planar now offers the most complete medical display solutions for the market." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a February 2003 study published by iSuppli/Stanford Resources Inc., the market for healthcare applications of flat-panel displays, greater than one-megapixel in size, is forecast to grow at a 14 percent compound annual growth rate through 2006. "Surgeons, technicians and hospital administrators, interviewed as part of our Medical Displays Market Opportunity Study, expressed a growing need for high resolution, flat-panel solutions designed specifically for medical environments. Display providers able to provide a wide variety of solutions will be well positioned to capture a large share of this rapidly expanding market," said Rhoda Alexander, director of monitor research at iSuppli/Stanford Resources. The ADARA QX line is quality assured with Planar's CXTRA(TM) ADARA Edition software for DICOM calibration and enterprise management. CXTRA sets and allows for adjustment of the display's gamma correction An adjustment to the light intensity (brightness) of a scanner, monitor or printer in order to match the output more closely to the original image. A gamma correction imposes the complement of the "tone curve" in order to flatten the line and bring the gamma closer to the ideal 1. table to meet the DICOM standard. CXTRA's SNMP (Simple Network Management Protocol) A widely used network monitoring and control protocol. Data are passed from SNMP agents, which are hardware and/or software processes reporting activity in each network device (hub, router, bridge, etc. (Simple Network Management Protocol) enterprise management capability allows administrators and IT staff to easily monitor display performance and calibration for all DOME(R) and ADARA displays from a central location. CXTRA also provides the option for automatic notification to administrative or IT personnel when there is a problem with any of the display functions, anywhere on the network. The ADARA QX family will be showcased publicly for the first time at the RSNA 2003 show in Chicago, Nov. 30 - Dec. 4, at Planar's booth #8308. The ADARA Q2 will be available in January 2004, and the ADARA Q3 will be available in February 2004. Please visit the booth or contact Keith Wiley, at 213.438.8823 or kwiley@golinharris.com, if you are interested in speaking with a Planar representative at the show. A complete suite of medical displays Planar offers healthcare customers the industry's most complete suite of medical display products, including: -- DOME CX and ADARA QX radiological imaging displays -- VITALSCREEN(R) flat-panel displays certified for use in patient proximity -- INVITIUM(TM) point-of-care workstations -- A range of rugged display modules for integration in portable medical instruments -- A full range of commercial flat-panel displays that serve administrative needs in the healthcare environment About Planar Planar Systems, Inc. (NASDAQ: PLNR) is one of the world's most accomplished providers of flat-panel displays with more than 20 years expertise in flat-panel innovation. The company provides the most dependable display solutions for demanding applications in industrial, medical, commercial and consumer markets. Planar's customers depend on its award-winning displays in mission-critical moments, from making split-second medical decisions to catching late-breaking headlines. Founded in 1983, Planar is a global company with headquarters in Oregon. For more information, please visit www.planar.com. PLANAR, ADARA, DOME, VITALSCREEN and CXTRA are trademarks of Planar Systems. |
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