Plains talking.Mattel Inc.'s Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. division went to the Heartland to hold a three-day festival to honor "the rich automotive history of America's rural highways"--and their top selling miniature toy cars. Speed, Kan. (population 37) was host to the event, which drew 10,000 people from throughout the U.S. and as far as Vancouver, Wash. To set the tone, the El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and company renamed two of the town's intersecting in·ter·sect v. in·ter·sect·ed, in·ter·sect·ing, in·ter·sects v.tr. 1. To cut across or through: The path intersects the park. 2. streets "Power Drive" and "Performance Boulevard." Speed Mayor Denise Lyon proclaimed it Hot Wheels day and presented her with a hand-crafted "Welcome to Speed" sign. "Hot Wheels has put Speed on the map," said Mayor Lyon. "This celebration is one that will go down in our city's history and we are so proud to have been able to host it." Another event highlight was the "Miss Hot Wheels Pageant pageant, modern dramatic spectacle or procession celebrating a special occasion or an event in the history of a locality. In medieval times the word pageant had meant the wagon or the movable stage on which one scene of a mystery or miracle play was performed. " in which eight finalists modeled coveralls and competed by identifying car parts, changing tires and creating fashion accessories Fashion accessories are items apart from the garment itself, which complement the whole outfit. Fashion accessories include jewelry, gloves, handbags, hats, or scarves. from checkered check·ered adj. 1. Divided into squares. 2. Marked by light and dark patches; diversified in color. 3. Marked by great changes or shifts in fortune: a checkered career. flags. Megan Drumbaugh of Logan, Kan., was the winner. More than 400 vehicles, including the original Nash from the movie "Paper Moon," were on display at the car and motorcycle show. A rep for Hot Wheels said that part of the reason for the event's success was the number of Hot Wheels collectors in the area, one of which had more than 8,000 of the tiny toys. Staff reporter Emily Bryson York can be reached at (323) 549-5225, ext. 235, or at eyork@labusinessjournal.com. BY EMILY BRYSON YORK Staff Reporter |
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