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Plain to see Victoria has a purler of a business; in association with RBS.

Byline: Karen Dent

ACRAFTY company is sewing up the market for hand-knitted period stage costumes.

Socks made by the Almost Unwearoutable Company are currently treading the West End boards on the feet of Jeremy Irons in his role as former Prime Minister Harold Macmillan Maurice Harold Macmillan, 1st Earl of Stockton, OM, PC (10 February 1894 – 29 December 1986) was a British Conservative politician and Prime Minister of the United Kingdom from 1957 to 1963.  in the hit play Never So Good.

The Stannington-based business created the bespoke be·spoke  
Past tense and a past participle of bespeak.

1. Custom-made. Said especially of clothes.

2. Making or selling custom-made clothes: a bespoke tailor.
 Eton stockings beloved of Macmillan for the play, after producers had searched high and low without success.

Sleeveless jumpers, berets and socks were also specially commissioned for the children in the latest stage production of Mary Poppins which is about to open in Edinburgh.

Business owner Victoria Robertson said: "It's great to be able to resolve problems for theatre producers throughout the country with our hand-knitted creations.

"We pride ourselves on producing exclusives that exactly fit the person or the occasion."

Almost Unwearoutable's team of 11 knitters is based in Northumberland, with two working on socks and stockings and nine producing other items which are sold via the business's website.

"I find them through word of mouth but I could still do with some more," she said. "It's becoming easier as knitting is becoming fashionable again."

Victoria, who has been involved with the company since 1975 and took it over in 1983, is in the process of relaunching her website after receiving rural business funding from Business Link.

Her presence on the internet was a "godsend god·send  
Something wanted or needed that comes or happens unexpectedly.

[Alteration of Middle English goddes sand, God's message : goddes, genitive of God, God
" for Almost Unwearoutable because it kept the business ticking over while Victoria was involved in caring for her twin sister Eugenie Burne, who suffered from the neurological disease Noun 1. neurological disease - a disorder of the nervous system
nervous disorder, neurological disorder

disorder, upset - a physical condition in which there is a disturbance of normal functioning; "the doctor prescribed some medicine for the disorder";
 Progressive Supranuclear Palsy Progressive Supranuclear Palsy Definition

Progressive supranuclear palsy (PSP; also known as Steele-Richardson-Olszewski syndrome) is a rare disease that gradually destroys nerve cells in the parts of the brain that control eye movements, breathing, and
 (PSP (PlayStation Portable) See PlayStation. ).

"My twin sister was dying of a neurological disease over three years and I helped to look after her and I had to pull in the horns of the business," she said.

"I was amazed because the business carried on with no advertising."

Around the time Eugenie died last year, a buyer from Harrods got in touch to enquire en·quire  
Variant of inquire.


[-quiring, -quired] same as inquire

enquiry n

Verb 1.
 about sourcing long Fair Isle stockings. The thigh length pair Almost Unwearoutable produced were shown at New York Fashion Week New York Fashion Week is a semiannual fashion week held in New York City. History
The first New York Fashion Week, then called Press Week, was the world's first organized fashion week.

"They found me on the internet. The internet has been an absolute godsend," said Victoria.

The Harrods contract persuaded Victoria to consider targeting a different type of customer and she has started to market her clothing at an urban audience instead of concentrating solely on rural buyers.

"My core public is the hunting, shooting and fishing public and they will always buy from me," she said. "But now it's going for trendy young teenagers."

She is now looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to use the business to raise awareness of PSP, which is the same disease that comedian Dudley Moore suffered from.


INTERNET WAS A GODSEND Victoria Robertson of Almost Unwearoutable.
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Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Aug 4, 2008
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