Pizza to Feed Your Portfolio: Interview with President and CEO of Domino's Pizza by ExecutivesCorner.INDIANAPOLIS -- ExecutivesCorner is featuring an in-depth interview with David A. Brandon, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Domino's Pizza (NYSE NYSE See: New York Stock Exchange : DPZ DPZ Duany Plater-Zyberk & Company DPZ Deutsche Primaten Zentrum (German, Gottingen) DPZ Defense Plant Zone ). The entire PDF interview is available for free to registered members online at www.executivescorner.com/documents/pdf/DPZ/DPZ_interview.pdf. In the interview Mr. Brandon discusses: --Why 2005 is a special year for the company. --The stock's excellent performance since its IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. in 2004. --Domino's partnership with NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. . --Corporate owned stores versus franchise owned stores. The following is an excerpt: EC: In a recent conference call, you talked about 2005 being a special year. Mr. Brandon: During the first half of 2005, all of our plans came together. We had strong promotions that resonated with consumers; our advertising message continues to connect with consumers and it has been helped further by our increased share of voice. We are operating our stores effectively during a time of high growth; and we're rolling over fairly easy comps. However, we constantly tell ourselves things are never as good as they seem or as bad as they seem. We are about long-term, steady performance. Therefore, we would rather brag about our 11 consecutive years of no negative annual domestic same store sales Same Store Sales A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more. Notes: This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of comps than any short-term measure of our sales performance. We're very proud of that long and strong record. EC: How has the partnership with NASCAR fared? Mr. Brandon: We continue to be a proud sponsor of NASCAR, and feel our brand has been enhanced by this partnership. As the number one choice for pizza among NASCAR fans, we feel we have been rewarded for our connection to this exciting sport. By focusing our marketing and advertising efforts on promoting "Race Day is Domino's Pizza Day," Domino's has increased sales consistently across the country on race days by promoting our Race Day 555 Deal. When NASCAR fans are preparing to watch a race, ordering pizza from Domino's is becoming part of their race day ritual. Domino's Pizza is the title sponsor of the upcoming Dominos Pizza 250 NASCAR Busch Series race on August 20 at Michigan International Speedway Michigan International Speedway is a two-mile (3.22 km), moderate-banked, D shaped superspeedway located off U.S. Highway 12 on more than 1,400 acres [1] near Brooklyn, in the scenic Irish Hills area of southeastern Michigan. and the primary sponsor of driver Michael Waltrip's No. 99 Domino's Pizza car. Domino's NASCAR activation through its official pizza status and our team and track relationships allow for the best fan exposure. |
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