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Pizza Hut(R) Announces Search for Honorary VP of Pizza.


America's Favorite Pizza Fan Contest Encourages Customers to Create Video Expressing Passion for Pizza Hut - America's Favorite Pizza

DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S.  -- Pizza Hut([R]), America's Favorite Pizza, today announced a nationwide search for America's favorite pizza fan. The winner will earn the title of Honorary Vice President of Pizza and be awarded with a $25,000 salary, use of a "company car" during a three month victory tour and free pizza for a year. Interested candidates can log on to www.pizzahut.com/vpofpizza to learn how to submit a short video that demonstrates their pizza passion.

"We have some of the most passionate pizza fans in the world," said Bill Ogle, Pizza Hut chief marketing officer. "We want to find the top candidate among pizza fans and reward that person as our VP of Pizza. We think a true pizza lover makes the best spokesperson for Pizza Hut - America's Favorite Pizza."

The America's Favorite Pizza Fan contest relies on user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as  and the creativity and passion of its biggest fans to convince a panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
  • Dion Nania (Golden Lifestyle Band) - guitar
  • Alison Bolger (Clag, Sleepy Township) - bass
  • Paul Williams (Molasses, Jaguar Is Jaguar) - drums
Discography
 that they have what it takes to win. Entries will be judged based on originality o·rig·i·nal·i·ty  
n. pl. o·rig·i·nal·i·ties
1. The quality of being original.

2. The capacity to act or think independently.

3. Something original.

Noun 1.
, creativity and public appeal. The America's Favorite Pizza Fan contest is the first of its kind for Pizza Hut, and uses online media such as CareerBuilder.com, YouTube and MySpace to generate awareness and entries.

How to Get a Slice of the Action

To enter, pizza enthusiasts can create a video (up to two minutes in length) demonstrating their devotion Devotion may refer to:
  • Edward Devotion School, a public school in Brookline, Massachusetts.
  • Bible study (Christian), devotion within Christianity
  • Catholic devotions, devotion within Catholicism
  • Bhakti, devotion within Hinduism
 to Pizza Hut pizza, and why they want to earn the title. Entrants are encouraged to use their creativity--for example, videos may feature contestants painting the roof of their house red, creating an original ode, rap or short movie for Pizza Hut or decorating their room with Pizza Hut memorabilia mem·o·ra·bil·i·a  
pl.n.
1. Objects valued for their connection with historical events, culture, or entertainment: posters, publicity photographs, and other movie memorabilia.

2.
. Consumers should complete an entry form found at www.pizzahut.com and submit their video via YouTube at www.youtube.com/group/morepizzahut. Entries will be accepted until March 18. Three finalists will be selected, and their videos will be posted on the Pizza Hut website from April 9 - April 22 where America will vote on the final winner. The VP of Pizza will be announced in late April.

The VP of Pizza will earn a $25,000 salary, a three-month lease on a "company car," pizza for a year and potentially make appearances on behalf of Pizza Hut as America's top pizza fan. Two first-prize winners will receive a pizza party for 100 guests and 25 runner-up winners will receive pizza for a month.

About Pizza Hut

As the world's largest pizza restaurant company with almost 6,600 restaurants in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates or licenses A&W (excluding Canada), KFC, Long John Silver's, Pizza Hut, and Taco Bell restaurants worldwide. Based in Louisville, Kentucky, it is the world's largest quick-service (a.k.a. , Inc. (NYSE NYSE

See: New York Stock Exchange
:YUM) is America's Favorite Pizza. The company's 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Web site at www.pizzahut.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2007
Words:507
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