Pixion, Inc. and Cyber M@rketing Services Form Strategic Alliance.

PLEASANTON, Calif.--(BUSINESS WIRE)--July 19, 1999--

Pixion, Inc. (formerly PictureTalk), the leading supplier of Internet-based visual communication solutions, announced today that it has formed a strategic alliance with Cyber M@rketing, a recognized expert in the design and implementation of Internet-based marketing programs. Through this new alliance, Cyber M@rketing Services is now using Pixion's award-winning PictureTalk software to facilitate interactive online training sessions conducted on 'The Tele-M@rket,' (www.telemkt.com), a premier information resource for the call center community. Hosted by industry leaders, the training sessions focus on sales and marketing issues affecting call center managers.

Sheri Greenhaus, Principal of Cyber M@rketing, states," PictureTalk offers a firewall-friendly solution and the ability to operate over POTS (Plain Old Telephone) lines throughout the evaluation process.The use of PictureTalk to facilitate training over 'The Tele-M@rket' clearly demonstrates the exceptional value that visual communication software offers companies interested in enhancing their training capabilities. It can be used to generate sales leads, shorten sales cycles, train customers and employees, improve customer support, increase productivity and reduce travel expenses".

'The Tele-M@rket' is dedicated to providing the call center audience with information in an innovative, interactive environment. The site offers online sessions on selected topics, discussion forums, white papers and a showcase for sponsors products and services.

For more information, contact Pixion, Inc. by phone at 925/467-5300, via fax at 925/467-5310, by e-mail at [e-mail], or visit www.pixion.com/nNews_Events/pr990719A.html

About Pixion, Inc.

Founded in 1995 as PictureTalk, Inc., and headquartered in Pleasanton, California, Pixion, Inc. provides Web presentation and training solutions for sales and marketing organizations. The company's PictureTalk application is a recognized market leader in scalable, visual communication technology for the Web. Pixion's cross-platform solutions have increased lead generation, lowered marketing costs, and greatly facilitated training at companies such as PeopleSoft, Documentum and Brio Technology. Pixion's client software, PictureTalk Communicator, is available for downloading from the company's Web site at http://www.pixion.com

About Cyber M@rketing Services

Cyber M@rketing Services is focused on the implementation of marketing programs in the call center and software industries. Cyber M@rketing recognized early on in the Internet's evolution that just having a listing in an Internet Mall or creating a home page on a Web site is simply not enough to attract an audience. The company therefore concentrates on creating and implementing comprehensive Internet marketing programs designed specifically to optimize site traffic.