PixFusion and American Greetings Properties Enter Licensing Agreement to Market Personalized Care Bears Videos.PixFusion to Create Personalized Video for Children - 'Winter Adventures: I Can Do Anything!' NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- PixFusion, creator of personalized, branded video products, and American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Properties are pleased to announce the signing of a multi-year licensing agreement to use the Care Bears images for a personalized video. Under terms of the agreement, PixFusion will use its patented technology to digitally insert a child's photograph into the Care Bears' Winter Adventures: I Can Do Anything video. The agreement was brokered by The Joester Loria Group, American Greetings' exclusive worldwide licensing agent for Care Bears. Since the re-launch of this classic property in 2002, Care Bears have quickly become America's Favorite Bears. 2007 marks the 25th anniversary of this beloved brand. Care Bears have brought their message of caring and sharing to millions of children and adults and now a new generation of children has discovered Care Bears. Today's parents, the generation that grew up with Care Bears, are now turning to Care Bears to help teach their children about emotions and sharing their feelings. "As Care Bears celebrate their 25th anniversary in 2007, parents who grew up with Care Bears will be able to give their child the extraordinary opportunity to join America's favorite bears in a Care Bear Video," said Debra Joester, President, The Joester Loria Group. The Care Bears' Winter Adventures: I Can Do Anything is available through PixFusion's Kideo kid·e·o n. Slang Kidvid. [kid + (vid)eo.] brand Web site (www.kideo.com), joining current licensed titles such as Spider-Man, Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. and Arthur, in which a child's image is inserted into the video using PixFusion's technology. Not only do the characters interact with the child, but they also speak to the child by name. In the first offering of Care Bears' Winter Adventures: I Can Do Anything a child learns how to overcome his or her fears by skiing, sledding, and skating through winter terrain. "By pairing up with characters as recognizable and trusted as Care Bears we will heighten our brand awareness and improve our current product line," said Marc E. Jaffe, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , PixFusion. "Winter Adventures: I Can Do Anything will not only provide entertainment value, but also educational value." "PixFusion's innovative technology will give children everywhere the chance to star in their own Care Bears video," says Tamra Knepfer, Senior Vice President, American Greetings Properties. "In Winter Adventures: I Can Do Anything, kids will have the opportunity be a part of exciting Care-a-lot adventures along side some of their favorite characters." About PixFusion LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control PixFusion LLC (www.pixfusion.com), established in 2001 with offices in both New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida. The Intracoastal Waterway separates it from the neighboring cities of West Palm Beach and Lake Worth. As of 2000, Palm Beach had a year-round population of 10,468, with an estimated seasonal population of 30,000. , creates personalized branded video products and services and uses its patented technology to automate the production of its finished products. PixFusion, recently awarded an iParenting Media Award, has proprietary content agreements and is continuing to expand its distribution networks to offer its personalized products direct to consumers and through retailers, manufacturers and other indirect channels. The company has commercialized children video products through its Kideo brand (www.kideo.com), a successful enterprise selling DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. videos to parents and grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl of children ages one to seven. Kideo's existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. In addition to its consumer entertainment division, PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio. About The Care Bears When introduced by American Greetings in 1982, the Care Bears property was truly ahead of its time in that it created a personalized play experience through unique characters that helped teach kids about the importance of caring for others and sharing special feelings. Led by Cheer Bear, Tenderheart Bear, Share Bear and other unforgettable characters, the Care Bears truly connected with children and families the world over. In 2002, the instantly recognizable Care Bears made a grand exit from hibernation and grabbed national headlines by sparking consumer frenzy with a new generation of kids and teens, as well as parents who originally grew up with the cuddly characters. Since their reintroduction in 2002, the Care Bears have clearly demonstrated their appeal as a true classic, evergreen property and continue their sharing mission with new activities and programs in 2006 and beyond. About AG Properties American Greetings' intellectual property and outbound licensing division, AG Properties, was established in 2005 to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake
Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. , which have made $1.8 billion and $1.5 billion in retail sales respectively, but also the IP, digital, manufacturing and retail core competencies that define the American Greetings Corporation. For more information visit www.agpbrands.com About American Greetings Corporation American Greetings Corporation (NYSE NYSE See: New York Stock Exchange : AM) is the world's largest publicly traded manufacturer of social expression products. Along with greeting cards See e-card. , its product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments, electronic greetings, ringtones, wallpapers, avatars and emoticons. American Greetings is also the creator and owner of Strawberry Shortcake, Care Bears, Holly Hobbie, Bubblegum bub·ble·gum n. also bubble gum 1. Chewing gum that can be blown into bubbles. 2. Slang A style of popular music designed to appeal to adolescents, characterized by bouncy rhythms and a generally cheerful tone. and Twisted Whiskers Twisted Whiskers is a design for greeting cards developed and licensed by American Greetings since 2001. It includes digitally modified photos of animals, creating a caricature. . Located in Cleveland, Ohio, American Greetings generates annual net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight of approximately $1.9 billion. For more information on the Company, visit http://corporate.americangreetings.com. About The Joester Loria Group The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria group represents DaimlerChrysler Corporation for Jeep and Chrysler; American Greetings for Care Bears; PepsiCo North America for Pepsi, Mountain Dew, and Aquafina; BBC's Little Robots, Contender Entertainment's Peppa Pig, Baked Goods Leader, Entenmann's Products;; award winning pre-school property Baby Genius and Zippo. |
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