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Pittsburgh to sell Iron City in aluminum bottle.

Pittsburgh Brewing brewing: see beer.  Co. of Pittsburgh, PA, stole a march on the big national brewers when it launched a new aluminum bottle last week.

Pittsburgh Brewing, which also pioneering the pull-top aluminum beer can, has become the first U.S. brewer to begin a large-scale roll-out of an aluminum bottle. A-B A-B Air-Britain (UK-based aviation historical society)
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 and other big brewers are testing the aluminum bottle packages, but won't be ready to sell them until the Fall.

"Pittsburgh Brewing and our Iron City brand have a long history of innovation, from the first pop-top can, to the first twist-off resealable cap to our new aluminum bottle," said Joseph Piccirilli, vice chairman of Pittsburgh Brewing Co. "All of our innovations have not only been revolutionary, but successes as well because they are rooted in delivering true consumer benefits. This aluminum beer bottle--the first of its kind to be launched nationally--delivers many benefits to retailers and consumers. The product is unbreakable and the beer stays colder longer--up to 50 minutes--versus glass containers."

"And, besides that," Piccirilli added, "the consumers who were tested tell us they think the sleek, silver-metallic look of the aluminum is cool."

The new aluminum Iron City bottles will be available in specially designed 24-packs at all distributors and retail establishments this month.

Alcoa, also based in Pittsburgh, is supplying the aluminum. The bottles are being made by CCL 1. CCL - Coral Common LISP.
2. CCL - Computer Control Language. English-like query language based on COLINGO, for IBM 1401 and IBM 1410.
 Container in Hermitage Hermitage, museum, St. Petersburg, Russia
Hermitage (ĕr'mētäzh`), museum in St. Petersburg, Russia, one of the world's foremost houses of art. It was reconstructed in the neoclassical style in the 19th cent.
, Pa. CCL Container is part of CCL Industries CCL Industries Inc. TSX: CCL.A is a Toronto, Ontario-based company founded in 1951. CCL is active in three major business segments.
  • CCL Label is the leading global supplier of decorative, informational and promotional labels to the world’s largest consumer and

Piccirilli said aluminum bottles offer advantages over glass bottles. They are unbreakable and keep beer colder, as he noted, and he said the the unique aspect of the package would provide a marketing edge.

Aluminum beer bottles have proven successful for a few breweries in Japan, but Iron City is the first company in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  to ship the bottles nationally, company officials said.

The Big Sky Brewing Co. a craft brewery in Missoula, MT, began packaging its Moose Drool Moose Drool is a brown ale brewed by the Big Sky Brewing Company of Missoula, Montana, United States. It is brewed with whole black, chocolate, caramel, pale malts and Willamette, Liberty, and Golding hops.  beer in aluminum bottles in June.

Anheuser-Busch Cos. has said it plans to roll out an aluminum bottle for some of its high-end beers this fall. Anheuser would begin testing the new containers this fall for its Michelob, Michelob Light and Anheuser World Select beers.
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Title Annotation:Weekly Specialty & Import Beer Report
Publication:Modern Brewery Age
Geographic Code:1USA
Date:Aug 30, 2004
Previous Article:Pittsburgh Brewing Co.
Next Article:MBAA District New England to meet in Newport, RI, September 10-11.

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