Pioneers in Topical Vitamin-C Skincare Technology Introduce a Groundbreaking New Antioxidant Line Based On the Latest Skincare Science.

DALLAS--(BW HealthWire)--Oct. 20, 1999--

Today in New York City, Dallas-based SkinCeuticals, Inc, pioneers in topical vitamin-C technology and manufacturers of quality skincare products backed by science launched PRIMACY, a groundbreaking new antioxidant skincare line and a state-of-the-art e-commerce website at www.skinceuticals.com.

In 1994, SkinCeuticals management, Alden Pinnell and Russell Moon revolutionized the skincare industry by introducing the first stable L-ascorbic acid (true vitamin-C) preparation to the U.S. market. Much like Alpha Hydroxy acids in the 1980's, Topical Vitamin-C became the skincare ingredient of choice for the 1990's. Today with the launch of Primacy, SkinCeuticals history of innovation continues.

SkinCeuticals' Primacy consists of four groundbreaking products, which feature never before available and previously impossible combinations of powerful antioxidants at high concentrations that can be utilized by the skin. Much like their predecessors, Primacy's unparalleled technology will set new standards for skincare in the millennium.

The result of more than a decade of research by Sheldon R. Pinnell, M.D., The J. Lamar Callaway Professor of Dermatology at Duke University and formulation expert Mostafa M. Omar, Ph.D., Professor of Pharmacognosy at The University of Rhode Island, Primacy products deliver maximum antioxidant protection in stable, cosmetically elegant formulations with true vitamin ingredients. The Primacy line includes the following four products:

PRIMACY SERUM 20 is a light, oil-free gel which contains the highest concentration of stable L-ascorbic acid (true vitamin-C) available and the antioxidant Zinc sulphate, to protect the skin. Together they improve skin tone, elasticity and firmness and diminish the appearance of fine lines and wrinkles.

PRIMACY C + E is a revolutionary, super antioxidant serum which for the first time ever combines a 15 percent concentration of stable L-ascorbic acid (vitamin-C) with a one percent concentration of pure vitamin-E ((alpha) tocopherol) to deliver superior photoprotection, while helping to diminish the appearance of fine lines and wrinkles.

PRIMACY C + AHA is an elegant two-in-one exfoliant and antioxidant treatment which combines a 15 percent concentration of stable L-ascorbic acid (vitamin-C) with a 10 percent concentration of alpha hydroxy acids (8 percent glycolic and 2 percent lactic) to keep skin radiant and healthy both inside and out.

PRIMACY PHYTO + is an advanced skin-lightening formula with five active ingredients that work synergistically to lighten and improve the overall appearance of the skin while offering superior antioxidant protection.

"SkinCeuticals is pleased to bring Primacy's unparalleled technology to the skincare market," says Alden Pinnell, President of SkinCeuticals. "Primacy is the result of years of research, advances in skincare science and rigorous testing which have helped lay the groundwork for our brand. As a company, we are dedicated to the ongoing development and delivery of cutting edge products that protect and care for the skin."

SkinCeuticals is a leading cosmeceutical company that manufactures an advanced line of vitamin therapy treatments, scientifically designed to protect and care for the skin. In addition to Primacy, they offer 20 state-of-the-art topical vitamin-C, sunscreen and botanical-based skincare products which are currently available through a network of dermatologists, plastic surgeons and licensed skin care professionals in the U.S. and in 7 countries internationally.

SkinCeuticals' core product line will soon be made available direct to the consumer on the companies new website and SkinCeuticals management is currently in discussion with several e-commerce sites for further distribution. Primacy products, which are formulated for use in conjunction with other SkinCeuticals products, will be available only through dermatologists, plastic surgeons and licensed skin care professionals starting in late October of 1999.

For more information on where to purchase Primacy, or any SkinCeuticals product, visit the new SkinCeuticals' website at http://www.skinceuticals.com, or, call 1-800-811-1660.