Pioneer Pro DJ Customers Now Get Free Tunes from Beatport; Special Promotion Begins September 1.

ATLANTIC CITY, N.J. -- Pioneer Electronics (USA) Inc. today announced a special promotion with Beatport, the leading premium electronic music download store, for consumers who purchase the CDJ-200, CDJ-800MK2, CDJ-1000MK3 or DJM-800 to receive a gift card for ten dollars towards purchase of music downloads from Beatport's online music store. In addition to the gift card, Pioneer customers and fans also will receive a free 10-song soundtrack available for download from www.beatport.com/pioneer. The special promotion extends from September 1, 2006 through February 28, 2007.

"With the increasing popularity of the MP3 audio format and the MP3 playback capability in Pioneer's digital CDJ turntables, it made sense for us to partner with a leading dance music download store like Beatport," said Karl Detken, director of product planning for DJ products at Pioneer Electronics (USA) Inc. "It gives consumers the opportunity to try Beatport's exceptional service and offerings, allowing them to download, burn and play their chosen music content on the recently purchased Pioneer equipment."

This unique co-branding initiative brings two of the biggest players in dance music together for the first time. Pioneer has consistently led the way in innovative DJ performance technology, making the CDJ series the industry standard in digital turntables. In the current age of digital downloads, disc jockeys and top club facilities around the world use Pioneer's CDJ products with dance content largely coming from Beatport. With more than 100,000 songs available and 2,700 label partners, Beatport has become the industry leader in the electronic music download space.

"We are very excited about this promotion with Pioneer. We at Beatport share their commitment to quality and innovation in the electronic music space. This is a great opportunity to introduce the loyal Pioneer Pro DJ customers to the ease of shopping at Beatport," said Jonas Tempel, CEO of Beatport.

About Beatport

Beatport has become the recognized leader of electronic music downloads by DJs and fans alike, delivering content in premium encoded formats that match the professional performance quality standards of the world's leading sound systems. Launched in 2004, Beatport now gives customers legal and secure access to a library of music from over 2,700 of the world's leading independent labels and grows by as many as 100 new labels a month. Privately held and headquartered in Denver, Colorado, USA, Beatport has offices in New York, Berlin, and London, and will open an office in Tokyo in early 2007. www.beatport.com

About Pioneer

Pioneer offers a complete line of Pro DJ Equipment through its Pro Audio Group. Its DJM series of mixers have become an industry standard at clubs, studios, mobile rigs and homes around the world, known for their high quality sound and reliability. For more information, visit www.PioneerProDj.com.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a pre-eminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including DVD and Blu-ray Disc, display technologies, navigation and Digital Network Entertainment.(TM)