Pioneer Combines Robust Navigation and Extensive Entertainment at an Unbelievable Price.

LAS VEGAS -- Pioneer gives consumers one more reason to install an aftermarket navigation system in their vehicle with the introduction of the AVIC-D3. With consumer acceptance of navigation technology at an all time high and the market forecasted to increase more than 150 percent this year, consumers are faced with hundreds of different options when choosing to add navigation to their vehicles. Available in March at a suggested price of $1000, the AVIC-D3 combines detailed navigation functions and a wide variety of in-car entertainment features into an attractive, easy to use and affordable device. The AVIC-D3 features navigation functions such as nearly 11 million points of interest, XM NavTraffic[R] integration, voice prompting, telephone number search, and a variety of entertainment features with playback of CD and DVD, iPod[R] Direct, iPod video support and expanded Bluetooth[R] capabilities including wireless audio streaming. All this and more make the AVIC-D3 one of the most affordable and comprehensive in-dash navigation products on the market.

"Adding an aftermarket in-dash navigation system from Pioneer is not just an opportunity to add navigation functionality to your vehicle, but a complete upgrade of your driving experience," said Karen Rubin, director of marketing and product planning for navigation products at Pioneer Electronics (USA) Inc. "The AVIC-D3 provides the right mix of navigation, entertainment and integration capabilities at such an affordable price point -- making an in-dash navigation solution a viable product option for those who may have not considered it in the past because of price."

The AVIC-D3 fits into double DIN (7" X 4") dash openings providing the cosmetic integration of a factory-installed system. A 6.1-inch touch panel display offers intuitive operation of all sources. Users can customize the illumination by selecting from eight preset colors or by customizing with 32,000 color variations; making it possible to match practically any vehicle on the road today. Furthermore, the color scheme of the graphical user interface can be selected from one of five for additional customization. In addition to its cosmetic integrated features, the AVIC-D3 includes a customizable opening splash screen and wired remote input for existing steering wheel controls.

Navigation

Through the aid of the AVIC-D3, consumers are provided with mapping and guidance for the entire United States and Canada. The system provides users with detailed mapping and detailed lane information in 50 cities. Included in the system are nearly 12 million points of interest such as ATMs, gas stations, hotels and restaurants, which can be overlaid directly onto the map. The system utilizes 59 brand icons for quick identification of familiar POIs.

With an optional traffic tuner, the GEX-P10XMT, and a subscription to XM NavTraffic(a) service, the system quickly alerts drivers of current traffic incidents and traffic flow conditions, by overlaying the information onto the map screen with flashing lines and icons. The dynamic system also suggests alternate routes to avoid traffic congestion when it is detected.

XM NavTraffic, a subscription service of XM Satellite Radio powered by NAVTEQ[R] Traffic, provides the Pioneer AVIC-D3 system with in-depth traffic data for 44 markets across the nation.

Audio, Video, and new Media

The AVIC-D3 is a high quality entertainment system providing extensive audio and video playback capabilities. Compressed audio formats on recorded discs, including MP3, WMA and AAC, are all accepted by the system. A "Shuffle All" function allows for compressed audio tracks to be played randomly. DivX video format on DVD is also supported.

The CD/DVD slot remains available while the system provides route guidance, utilizing the memory navigation feature, allowing playback of CD audio for all passengers or DVD video for rear-seat passengers. When a destination is entered, the route and necessary mapping information is stored into its internal memory.

XM and Sirius Satellite Radio are available options, and the front-panel mounted mini-jack A/V input allows the addition to other attached components such as camcorders, gaming devices or music players.

iPod Direct Control

The AVIC-D3 features a built-in iPod Direct control feature, utilizing an optional iPod cable (CD-I200) that connects to the back of the unit. Controls of the popular device are fast and easy with music content and information displayed on the touch screen monitor. The search bar (similar to the scroll wheel on an iPod) appears on the AVIC-D3 display users can view the play lists, genre, album and artist folders. With iPod videos and podcasts, viewing is simplified with the addition of touchscreen controls directly overlaid onto the LCD.

Bluetooth Capability

Bluetooth-enabled cell phones can be synched to the system using an optional Bluetooth adapter (CD-BTB200) for hands-free operation allowing users to carry out phone conversations through the vehicle's internal speakers and the microphone included with the adapter. When a connected cell phone receives a call or is in use, the AVIC-D3 automatically displays the number of the incoming call and mutes the audio. The system also features caller identification when phone numbers are stored in its internal phone book. Phone numbers can be stored and dialed through the unit's touch display or pushed wirelessly directly from a cell phone.

The system also features the A2DP Bluetooth protocol, allowing wireless audio streaming from Bluetooth enabled audio players. In addition, the AVRCP protocol is supported allowing for simple operation of the audio player via the touch screen.

The AVIC-D3 will be available in March 2007 at a suggested price of $1000.

Pioneer's Mobile Entertainment Division is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, advanced connectivity and ease-of-use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier electronic products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including Blu-ray Disc and DVD, display technologies, navigation and Digital Network Entertainment[TM].

PIONEER is a registered trademark of Pioneer Corporation.

DIVX is a registered trademark of DivX, Inc.

BLUETOOTH is a registered trademark of Bluetooth SIG, Inc.

IPOD is a registered trademark of Apple Computer, Inc.

XM is a registered trademark of XM Satellite Radio Inc.

XM NavTraffic is a registered trademark of XM Satellite Radio Inc.

SIRIUS is a registered trademark of Sirius Satellite Radio Inc.

NAVTEQ is a trademark of NAVTEQ Corporation.

(a) The optional traffic tuner and subscription allows for both the XM NavTraffic service and XM Satellite Radio's more than 170 digital radio channels of commercial-free music and premier sports, news, talk, and entertainment programming. The subscription price is $16.94 a month for a bundled offering of XM NavTraffic and XM Radio.