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Pinnacle Creates A Digital Bridge From The PC To The TV With Sigma Designs; Sigma's EM8551 Media Processor Provides a Cost-Effective, Superior Integration Solution.


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 2003

BERLIN--(BUSINESS WIRE)--Sept. 1, 2003

Sigma Designs (Nasdaq:SIGM), a leader in digital media processing for consumer appliances, today announced that its EM8551 media processor will be used in Pinnacle Systems new Pinnacle ShowCenter, a digital media management and playback solution. The EM8551 provides a highly integrated solution for MPEG-4, MPEG-2 and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 decoding, based on Sigma's award-winning REALmagic(R) Video Streaming Technology.

A demonstration of the Pinnacle ShowCenter will be available at IFA 2003, in Berlin, Germany, August 29 through September 3 in Hall 23, Stand 102.

Pinnacle's ShowCenter provides consumers building a multimedia home network with instant access to digital libraries, without moving the PC into the living room. Consumers will be able to easily access digital video, music and photos from any room of their home by pressing a button on the Pinnacle ShowCenter remote.

"The Pinnacle ShowCenter is a unique combination of easy-to-use multimedia management PC software and a flexible network-connected set-top box based on the Sigma-Design's EM8551 Media Processor," said Joern Lembke, product manager convergence products, Pinnacle Systems B&C Division. "As more technical innovations hit the market, consumers need integration to streamline the features and capabilities required for a fully integrated entertainment experience. The Pinnacle ShowCenter all-in-one solution, powered by Sigma's EM8551 answers this call."

The Pinnacle ShowCenter consists of the EM8551-based set-top box encased en·case  
tr.v. en·cased, en·cas·ing, en·cas·es
To enclose in or as if in a case.



en·casement n.
 within a brushed metal housing. The dedicated Pinnacle ShowCenter remote control and the Pinnacle ShowCenter Multimedia Management PC application are also included. The Pinnacle ShowCenter STB See set-top box.

STB - set-top box
 features a user-friendly, powerful graphical interface for the TV and comes with a network cable for connection to a PC. The integrated PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card.  slot can be used for an optional wireless connection to the PC.

"Enthusiasts in the entertainment industry lead the trend for consumer entertainment solutions," said Ken Lowe, vice president of strategic marketing at Sigma Designs. "The new solution from Pinnacle, powered by our REALmagic technology is sure to whet the appetite for entertainment options consumers will experience with the press of a button."

Availability

The Pinnacle ShowCenter will be in stores at the beginning of November. The product will be priced below EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
300/$300, and will be sold through computer retail stores and Pinnacle dealers.

About the EM8550 Family

The EM8550 enables cost-effective solutions for consumer appliances, such as portable media players, low-cost video endpoints and progressive DVD players/recorders with PVR See DVR.  and networking. Unique features offered by the EM8550 include analog YPbPr/RGB video outputs with optional scaling up to HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  resolution, video over IP, support for DVI/HDCP or LCD displays and support for external MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  encoder and networking chips. A wide variety of media types are supported, accessible through a powerful navigation engine.

About Pinnacle Systems, Inc.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital media creation, storage, and play-back solutions for use at Home, at Work and on the Air. Pinnacle Systems' award winning digital media solutions are in use around the world for broadcast, video editing, DVD and CDR (1) See CD-R and extension.

(2) (Call Detail Reporting) See call accounting.

(3) (Common Data Rate) A standard sampling rate for digital video for 480i and 576i systems. The rate is 13.5 MHz. See ITU-R BT.
 authoring and on the Internet. A recognized industry leader, the company has received eight prestigious Emmy Awards for its technical innovations and carries this commitment throughout all of its product lines. Pinnacle Systems may be reached at 650-526-1600 or at www.pinnaclesys.com/.

About Sigma Designs, Inc.

Sigma Designs specializes in silicon-based MPEG decoding for streaming video, progressive DVD playback, and advanced digital set-top boxes. The company's award-winning REALmagic Video Streaming Technology is used in both commercial and consumer applications providing highly integrated solutions for high-quality decoding of MPEG-1, MPEG-2 and MPEG-4. Headquartered in Milpitas, Calif., the company also has sales offices in China, Europe, Hong Kong, Japan, Korea and Taiwan. For more information, please visit the company's web site at www.sigmadesigns.com/.

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COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 1, 2003
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