Pink Dot, Inc., Sparkletts Water Company Partner to Deliver the Goods.Business Editors/Retail Writers CAMARILLO Camarillo (kă'mərē`yō), city (1990 pop. 52,303), Ventura co., S Calif.; inc. 1964. It is the center of a fertile farm area where citrus fruits and flowers are grown. , Calif.--(BUSINESS WIRE)--April 20, 2000 Pink Dot, Inc. announced today it has secured a multi-year strategic marketing agreement with Sparkletts Water. Under the terms of the agreement, Pink Dot and Sparkletts will use a variety of channels to communicate the benefits of their services to each company's extensive customer bases, allowing both to reach a broad audience already purchasing products for home delivery. "Partnering with Sparkletts Water, a leading bottled-water brand, will allow Pink Dot to leverage their existing customer base as we expand into new markets," said Dan Frederickson, Pink Dot chief executive officer. "Combined we have a magnitude of expertise in the home delivery marketplace." Pink Dot and Sparkletts intend to share their marketing acumen acumen Astuteness, perception, perspicacity and knowledge in the home-deliver arena, developing and implementing marketing strategies based on category analysis including consumer information from focus groups and panel interviews. This will allow Pink Dot to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the highly profitable bottled water category. "This marketing agreement adds value for both organizations," said Steve Sparks For other uses, see Steve Sparks (disambiguation). Steven William (Steve) Sparks (born July 2, 1965 in Tulsa, Oklahoma) is a knuckleball-throwing right-handed former Major League Baseball pitcher, who graduated from Sam Houston State University in 1987. , vice president of sales and marketing for Sparkletts' Retail Products group. "Pink Dot is growing rapidly in the dynamic e-commerce arena and is expanding its reach in many markets, which are also key markets for Sparkletts." Pink Dot will offer its customers a wide array of Sparkletts; personal and bulk products including Crystal-Fresh drinking water drinking water supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g. in half-liter, liter liter, abbr. l, unit of volume in the metric system, defined since 1964 as equal to 0.001 cubic meters, or 1 cubic decimeter. A cube that has each of its edges equal to 10 centimeters has a volume of 1 liter. The liter is equal to 1.057 liquid quarts, 0. , 1.5-liter, 25-ounce, 12-ounce Jr. Sport, one-gallon and 2.5-gallon sizes. It will also offer Sparkletts' spring water in one-gallon and 2.5-gallon sizes, as well as distilled in the one-gallon size. Consumers will benefit from exclusive offers, co-marketing promotional give-aways and coupons towards other special deals under the terms of the agreement. In addition, the Sparkletts call center in Pasadena, Calif. will provide incentive programs and call-center training enhancement for Pink Dot phone center employees and store managers. Founded in 1987, privately held Pink Dot, Inc. is the largest online instant delivery shopping experience, currently serving more than 100,000 customers. Pink Dot offers thousands of fresh, high quality prepared food and brand name products via the Internet at www.pinkdot.com or by calling 1-800-PINK-DOT. Pink Dot's corporate headquarters are located at 751 Daily Drive, Suite 302, Camarillo, Calif., 93010. Sparkletts is the flagship brand of McKesson Water Products Company which is a division of Danone Group and has headquarters in Pasadena, Calif. MWPC MWPC Massachusetts Women's Political Caucus MWPC Multi-Wire Proportional Chamber (physics) MWPC Mine Warfare Planning Chart bottles and distributes drinking-water products under the familiar brand of names of Sparkletts in Arizona, Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Nevada, Washington, Texas, Pennsylvania, New Jersey, Delaware, Maryland and Tijuana, Mexico; and Alhambra in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . |
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