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Pink Dot, Inc. Delivers Third Orange County Location; Limited Time, Free Delivery Offered to All Online Orders.

Business/Retail Editors

CAMARILLO, Calif.--(BUSINESS WIRE)--Jan. 20, 2000

The online grocery industry continues to explode in Orange County with today's Costa Mesa opening of Pink Dot, one of the largest grocery, household staples and prepared-food delivery services.

Located at 1525 E. Mesa Verde, the Costa Mesa Pink Dot marks the third Pink Dot location in Orange County, joining Santa Ana (2520 North Grand Avenue) and Huntington Beach (7462-66 Edinger Avenue). Now totaling 11 sites in California, the new Costa Mesa location delivers to neighborhoods within Warner Avenue (to the North), Pacific Coast Highway (to the South), Golden West (to the West) and Irvine Avenue (to the East).

To celebrate the grand opening, Pink Dot will offer free delivery to all orders placed through www.pinkdot.com before Jan. 21.

&uot;We're on an aggressive track to open 37 additional locations nationwide by the end of the year, and Orange County's service-based economy is ripe for expanding our grocery delivery service,&uot; said Dan Frederickson, chief executive officer, Pink Dot.

&uot;Factors such as a growing population, increasing levels of time pressure due to work and family and, finally, the region's high Internet usage make Orange County one of our most promising markets. Ultimately, we plan to open four additional locations in Orange County in 2000, with additional openings slated for 2001 and 2002.&uot;

Pink Dot delivers to your door or office everything from apples to Ziploc Bags within 30 minutes for a flat delivery charge of $2.99. Freshly prepared foods including sandwiches, soups and salads as well as groceries, produce, liquor, soap and pet food can be ordered online through www.pinkdot.com or by calling 800/PINK-DOT.

Open 9 a.m. to 3 a.m. daily, Pink Dot accepts cash, personal or office checks, and major credit cards (American Express, Master Card, Visa, Discover, Diners Club, Carte Blanche).

&uot;Pink Dot is fast and flexible, giving you what you want, when you want it,&uot; said Karen Sophiea, chief marketing officer, Pink Dot. &uot;Whether you're at work and need sandwiches for a meeting or your own lunch, or you're at home and simply need milk and eggs for breakfast, Pink Dot frees up valuable time.&uot;

Founded in 1987, privately held Pink Dot, Inc. is one of the largest grocery, household staples and prepared-food delivery services, currently serving more than 100,000 customers. Customers place their orders either via the Internet at www.pinkdot.com or by calling 800/PINK-DOT and receive their orders within 30 minutes.

There is no minimum order and customers may select from a full complement of groceries, prepared foods and household staples to be delivered for a flat $2.99 service charge. Pink Dot's corporate headquarters are located at 751 Daily Drive, Suite 302, Camarillo, Calif., 93010.
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Publication:Business Wire
Date:Jan 20, 2000
Words:468
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