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Pilgrim's Pride Corporation.


Pilgrim's Pride Pilgrim's Pride Corp. NYSE: PPC, headquartered in Pittsburg, Texas, is the largest chicken producer in the United States and Puerto Rico and the second-largest chicken producer in Mexico. They employ approximately 56,000 people with sales of $5.  Corporation introduces a new product line that makes it easier for consumers to find and enjoy healthy poultry poultry, domesticated fowl kept primarily for meat and eggs; including birds of the order Galliformes, e.g., the chicken, turkey, guinea fowl, pheasant, quail, and peacock; and natatorial (swimming) birds, e.g., the duck and goose.  products. "We know that consumers are bombarded with an estimated 4,000 advertising messages every day and have a limited amount of time to spend evaluating products in the supermarket supermarket

Large retail store operated on a self-service basis, selling groceries, produce, meat, bakery and dairy products, and sometimes nonfood goods. Supermarkets were first established in the U.S. during the 1930s as no-frills retail stores offering low prices.
," says Bo Pilgrim, chairman and founder of Pilgrim's Pride. "That's why we are being clear about the benefit of this product line. The name, EatWellStayHealthy[TM], tells consumers clearly and instantly what they get when they make a purchase."
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Title Annotation:MARKETING NEWS; Pilgrim's Pride Corp. introduces EatWellStayHealthy
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2005
Words:89
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