Pigments I: roundtable; organic pigments provide value and performance.Pigments not only play an important role in determining the look and style of paints and coatings but also are one of the most value-added components of these materials. Despite this fact, the slow growth of the paints and coatings market, downward price pressures from low-cost offshore producers, and potential consolidation together make for a challenging environment for pigment pigment, substance that imparts color to other materials. In paint, the pigment is a powdered substance which, when mixed in the liquid vehicle, imparts color to a painted surface. manufacturers. Analysts predict, however, that prices for high-end organic and specialty effect pigments should begin to increase soon. [ILLUSTRATION OMITTED] Style and durability determine the application of different types of pigments in paints and coatings. Organic and specialty effect pigments, which offer brilliant colors and interesting effects, and also tend to be more expensive, find application in coatings for the automotive and broader OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and markets as well as in consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , particularly electronic products such as cell phones and computers. Inorganic pigments, which offer durability and typically are less expensive, go into paints used for architectural and industrial applications. The global end use market for pigments, including colored inorganic, colored organic, white, and specialty effect pigments, is estimated to be approximately $9.5 billion in 2004, up from $8.6 billion in 2001, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Michael D. Brown
Michael DeWayne Brown (born November 8, 1954) was Undersecretary of Emergency Preparedness and Response (EP&R), a division of the Department of Homeland Security (DHS), a of The ChemQuest Group, Inc., a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm located in Cincinnati, OH. White pigments are the largest segment with 52% of the market, followed by colored organic pigments at 26%, and specialty effect pigments at 13%. Colored inorganics account for the remaining 9%. ChemQuest reports that organic pigments on a global basis have experienced an average annual growth rate of approximately 3% per year, rising from $2.23 billion in 2001 to an estimated $2.44 billion in 2004. One industry expert believes the ChemQuest numbers are too high. He puts the global organic pigments market at $4.3 billion, with the paint and coatings sector accounting for 35%, or $1.5 billion. He notes that while the annual volume growth rate for organic pigments has been about 3%, pricing declines have resulted in reduced growth in the value of the market. In the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. market, the volume of the synthetic organic pigment market is estimated by Steven Nerlfi, of Kusumgar, Nerlfi & Growney, a market research firm, to reach 26.5 million pounds valued at $350 million. He pegs the growth rate for this sector at 2% per year, with 2001 figures at 25 million pounds and $330 million. Nerlfi notes that five companies account for 80% of the sales, while an additional 10 or so smaller firms make up the balance. All pigment producers face several significant challenges for maintaining the growth of their businesses. "Suppliers of pigments to the paint and coatings market are dealing with an industry that has demand growth aligned with GDP GDP (guanosine diphosphate): see guanine. ," says Mr. Brown. "Pigment producers must therefore constantly shift resources and efforts to identify sectors within the paint and coatings marketplace that have higher growth potential," he continues. Several increasing cost pressures are also affecting pigment manufacturers. Rising energy prices have eroded e·rode v. e·rod·ed, e·rod·ing, e·rodes v.tr. 1. To wear (something) away by or as if by abrasion: Waves eroded the shore. 2. To eat into; corrode. margins because at this point producers have not yet been able to recoup these costs, notes Mr. Brown. Pressure from offshore producers has also been steadily increasing. Organic pigments have felt the impact of this trend most strongly, largely because the price drop has been more drastic for organic as compared to inorganic pigments. "Overall, pigment suppliers must deal with a slow growth market in addition to both macro and microeconomic mi·cro·ec·o·nom·ics n. (used with a sing. verb) The study of the operations of the components of a national economy, such as individual firms, households, and consumers. issues," says Mr. Brown. However, he does expect prices to rise soon, as organic pigments are one of the highest value components in paints and coatings. "Organic pigments provide colors that cannot be duplicated with other pigment types, and suppliers are looking to receive compensation for the value-add they offer." In addition, Mr. Brown adds that capacity shortages will help to drive prices up in the future. Another positive for organic pigments is the significant amount of investment in R & D that is occurring. "Organic pigment manufacturers are working hard to push the technology envelope," according to Mr. Brown. "Pigment suppliers are at the 'gamut,' or edge of the color space A system for describing color numerically. Also known as a "color model," the most widely used color spaces are RGB for scanners and displays, CMYK for color printing and YUV for video and TV. , and are making significant efforts to achieve high color The ability to generate 32,768 colors (15 bits) or 65,536 colors (16-bit). 15-bit color uses five bits for each red, green and blue pixel. The 16th bit may be a color, such as XGA with 5-red, 6-green and 5-blue, or be an overlay bit that selects pixels to display over video input. See true color. saturation that will provide brilliance without gray or white undertones," he explains. In addition, current R & D efforts are aimed at improving the durability of organic pigments at the gamut See color gamut. gamut - The gamut of a monitor is the set of colours it can display. There are some colours which can't be made up of a mixture of red, green and blue phosphor emissions and so can't be displayed by any monitor. . Typically the organic chemicals that offer the desired brilliance are much more sensitive to degradation. The challenge is to develop chemical technology that provides for the color saturation and brilliance in a durable pigment. An emerging technology in architectural paints and coatings for both interior and exterior surfaces revolves around pigmentation pigmentation, name for the coloring matter found in certain plant and animal cells and for the color produced thereby. Pigmentation occurs in nearly all living organisms. designed for reflection of energy with the purpose of providing an insulative in·su·la·tive adj. Serving to insulate or keep safe: the insulative value of an animal's fur; insulative packing materials. effect. In interior applications, where both pigments and fillers are used to achieve the effect, the paints are designed to retain heat in a room. The current major exterior application is on rooftops, especially in urban areas. Roof coatings A roof coating is a monolithic, fully adhered, fluid applied roofing membrane. It has elastic properties that allows it to stretch and return to their original shape without damage. that include pigments for light reflection help reduce the heat load on buildings. Some of the coatings include color pigments that can both reflect the light and provide tinting tint n. 1. A shade of a color, especially a pale or delicate variation. 2. A gradation of a color made by adding white to it to lessen its saturation. 3. A slight coloration; a tinge. 4. . No major changes are expected in colors and styles for automotive coatings, which is the largest market for organic pigments. According to Robert Daily, color market manager with Dupont Performance Products, the traditional colors will remain popular with consumers for the next year. "One minor change we have observed is the return of blue to the North American palette," Mr. Daily notes. "For the past 10 years, green has been very strong, but blue seems to becoming more attractive recently." How do the manufacturers themselves see the organic pigments market playing out? JCT JCT Junction JCT Jerusalem College of Technology JCT Joint Contracts Tribunal (UK build contracts governing body) JCT Journal of Coatings Technology JCT John Christner Trucking JCT Journal of Curriculum Theorizing discussed the topic with representatives from several of the leading producers. They are focusing on meeting the needs of their customers as a way to stay competitive in a challenging market. Comments are presented below from Werner H. Peter, business director, performance chemicals for coatings, plastics & specialties, with BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida Corporation; Dr. Elie Saad, business director, functional chemicals with Bayer Chemicals; John Zambounis, head of industrial and decorative coatings for Ciba Specialty Chemicals “Ciba” redirects here. For the pre-1971 company, see Novartis. Ciba Specialty Chemicals is a chemical company based in and near Basel, Switzerland. It was formed as the non-pharmaceuticals elements of Novartis were spun out in 1997, following the merger in the ; Nathan Kartszez, technical sales, plastics and Bill Bunker, technical sales, coatings with Delta Colours; and Bob Schweitzer, general manager, coatings business unit, performance pigments with Sun Chemicals. JCT: What are the key trends and issues in the market for organic pigments used in paints and coatings? John Zambounis, Ciba: Customers are demanding solutions rather than just pigment products. Technical assistance, color matching, and other support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services are as important as the pigments themselves. There is also a need for innovation that will provide a sustainable competitive advantage to our customers. Bob Schweitzer, Sun Chemicals: In addition to addressing increasing regulatory pressures, the global organic pigment business continues to operate in an over-capacity environment where the vast majority of the newer facilities have been built in China and India. Werner H. Peter, BASF: Asian suppliers are here and are working to improve their quality. Traditional pigment producers, however, still have an advantage in the level of technical support they provide. Everyone in the market knows that there are few "drop-ins" for the higher performance pigments, and a high degree of technical support is therefore required. A lack of support can be a risky venture that ultimately proves to be more costly. Asian suppliers also need to be judged on their policies concerning ecological aspects of manufacture. We all have to make up our minds about what kind of world we want to live in. JCT: Based on these trends, what would you say are the major challenges you face as producers of organic pigments for these applications? Werner H. Peter, BASF: The single largest challenge for established organic pigment manufacturers is making the better value provided more transparent to customers. A pure dollar per pound selling approach will neither help them grow nor give the customer a sustainable competitive edge. Bob Schweitzer, Sun Chemicals: I would add that the organic pigment industry needs to provide products that meet the everincreasing performance demands of the coatings industry and do so in a cost efficient manner. Bill Bunker, Delta Colours: Dealing with companies that are bringing in unlicensed products into the marketplace is a challenge for us. Developing higher quality products--such as those with good dispersion properties and long life for outdoor applications--at a lower cost is also a hurdle that must be overcome. John Zambounis, Ciba: Meeting the environmental and performance requirements of our customers in a cost-efficient manner. Cost efficiency is a matter that has to be considered in relation to the value that a pigment brings to the entire coating process. JCT: How does your company plan to respond to these challenges and opportunities? Nathan Kartszes, Delta Colours: The key to success for Delta Colours is in responding to our customers' needs and providing value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. . We offer custom blending of organic pigments with inorganic pigments in order to get value out of the less expensive inorganic pigments and the chromaticity out of a small amount of the more expensive organic pigments. Bill Bunker, Delta Colours: In general we focus on adding value for our customer. Organic pigments can be very difficult to handle, so we offer assistance with ease of use issues for customers. At Delta we stress technical support and have analytical labs, for product development and testing, and we also offer custom packaging services. Especially with the increasing amount of off-shore production of pigments, customers need their distributor to provide a lot more than just delivery of pigment products. Elie Saad, Bayer Chemicals: We will respond to these challenges by continuing to offer innovative solutions that help solve customers' problems. John Zambounis, Ciba: At Ciba we are developing higher value products at more competitive prices as well as differentiating our pigments business through the introduction of novel chemistries, opening new color spaces, and offering flexibility to the stylists and formulators. We offer not only products and processes, but also services including Ciba[R] Colibri[TM] QuickMatch, Ciba[R] Colibri[TM] Pro color matching software, Colibri Networks support services and extensive colorant col·or·ant n. Something, especially a dye, pigment, ink, or paint, that colors or modifies the hue of something else. adj. Of or being a subtractive primary color. expertise. JCT: What have been the most recent advances in the technology of organic pigments for paint and coating applications? Elie Saad, Bayer: Major developments in organic pigments include cleaner, easier to dispense and disperse systems disperse system n. A system, such as a colloid, consisting of a substance dispersed in a medium. . Given that water-based coatings and paint systems are becoming more critical due to environmental concerns, organic pigments such as the Bayer Chemicals Aquasol[R] and Solfort[R] products that are compatible with such systems are also gaining in importance. Werner H. Peter, BASF: There have been two specific advances in organic pigment technology in the last few years: Stir-In technology and "Hybrid" pigments. Many of our customers in the architectural market in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. have asked about a way to incorporate color into house paint without all of the trouble associated with grinding. BASF's Xfast[TM] technology is an innovative answer that allows the dispersion of pigments without using much energy and without requiring a vast knowledge base in surfactant Surfactant Definition Surfactant is a complex naturally occurring substance made of six lipids (fats) and four proteins that is produced in the lungs. It can also be manufactured synthetically. and pigment chemistries. The second innovation that has come to the market is using inorganic pigments along with organic pigments, not simply as a blend, but co-finished together to give excellent hide and durability along with excellent chromaticity. Co-finished pigments called Paliotans, offer the best of both worlds. BASF's advantage is the fact that no other supplier can provide such a wide variety of both organic/inorganic technology in-house. John Zambounis, Ciba: There have been several recent advances in the technology of organic pigments. We now have higher quality (e.g., heat and weather stability) pigments combined with high value (e.g., opacity Refers to being "opaque," which means to prevent light from shining through. For example, in an image editing program, the opacity level for some function might range from completely transparent (0) to completely opaque (100). , chroma Short for "chrominance." The attributes of a color, which include its hue (frequency) and saturation (amount of black). See hue and saturation. , color strength) and greater environmental compatibility (suitability for high-solids and waterborne systems). New chemistries have also made it possible for organic pigment manufacturers to enter new share and application areas inaccessible in the past. Bob Schweitzer, Sun Chemicals: In addition to the improvement of pigment performance in all types of water based system, the development of low rheology pigments for high solids OEM systems continues to play a very important role in organic pigment advances. JCT: What noteworthy organic pigment products have been introduced recently for the paint and coatings market? What makes them novel? Elie Saad, Bayer: We have recently introduced the first granulated gran·u·late v. gran·u·lat·ed, gran·u·lat·ing, gran·u·lates v.tr. 1. To form into grains or granules. 2. To make rough and grainy. v.intr. organic pigment to the industry. Due to its low-dusting properties, it is more easily dispensable dis·pen·sa·ble adj. Capable of being dispensed, administered, or distributed. Used of a drug. . These granulated pigments also help to reduce grinding times in production, thereby yielding additional savings to the end user. Combining our colorants operations in North America with our Borchers additives under the Functional Chemicals division gives us further advantages in that we are now able to offer the end John Zambounis, Ciba: Ciba[R] Irgazin[R] DPP DPP - Dining Philosophers Problem Red Ultra Opaque is a completely novel, high-performance opaque bluish-red pigment for automotive, coil, and powder coatings Powder coating is a type of dry coating, which is applied as a free-flowing, dry powder. The main difference between a conventional liquid paint and a powder coating is that the powder coating does not require a solvent to keep the binder and filler parts in a liquid suspension . With its high color strength and excellent opacity, this pigment extends the color range of high-performance opaque pigments and opens up new options for styling in the bordeaux shade area. In addition, this pigment has outstanding weather fastness, comparable with that of Ciba[R] Irgazin[R] DPP Red BO. Ciba[R] Irgazin[R] Green 2180 is a new addition to the Irgazin 2000 series of pigments for high-value industrial and decorative coatings. The new pigment extends the range of colors not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color that Ciba Specialty Chemicals can offer customers. The product is suitable for numerous applications for which green is very popular, including trams, trains and other vehicles, architectural coatings, and agricultural and construction equipment. Bob Schweitzer, Sun Chemicals: Among the new products that we have introduced in the recent past, the most significant is a line of dry dispersions designed for solvent based paints. These Surpass[TM] dispersions are unique in that they virtually eliminate the need for the milling of pigments, resulting in faster throughput and lower costs in the paint production line. We have also brought to the market two easily dispersible, highly transparent pigments for automotive coatings. One is a Perylene Red (R179) and the other is a Quinacridone Quinacridone is a red powder. It is an organic compound with the molecular formula C20H12N2O2. It is used as a pigment; analogs bearing this motif are known as quinacridones. Magenta Magenta, town, Italy Magenta (mäjān`tä), town (1991 pop. 23,667), Lombardy, N Italy, near Milan. Manufactures include matches, textiles, and machinery. (R122). Werner H. Peter, BASF: Over the past 10 years BASF has launched more than 40 new organic and inorganic pigment technologies. The most notable advances have been in Perylene and Indantrone high performance pigments. These advances are seen with respect to transparency, rheology, and stability. JCT: Have there been any major investment activities that have impacted the organic pigments market? Elie Saad, Bayer: In addition to updating our plants to allow for the commercial production of our granulated pigments, investments have been made in R & D. John Zambounis, Ciba: Ciba Specialty Chemicals purchased Sun Chemical's line of perylene pigments, making it the only pigment supplier to offer customers all four transparent red pigment chemistries--perylene, quinacridone, diketo-pyrrolo-pyrrole (chemistry invented by Ciba), and anthraquinone anthraquinone /an·thra·quin·one/ (an?thrah-kwin´on) 1. the 9,10 quinone derivative of anthracene, used in dye manufacture. 2. any of the derivatives of this compound, some of which are dyes. . Ciba can now offer color stylists a full range of creative and innovative effects. Ciba Specialty Chemicals has installed a new production line to increase capacity for its high-performance diketo-pyrrolo-pyrrole (DPP) pigments at its Monthey, Switzerland facility. These pigments are used for automotive and industrial coatings An industrial coating is a paint or coating defined by its protective, rather than its aesthetic properties, although it can provide both. The most common use of industrial coatings is for corrosion control of steel or concrete. , inks, plastics, and sophisticated electronic applications, such as color filters Color filter An optical element that partially absorbs incident radiation, often called an absorption filter. The absorption is selective with respect to wavelength, or color, limiting the colors that are transmitted by limiting those that are absorbed. for liquid crystal displays liquid crystal display (LCD) Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light. . The additional capacity will allow Ciba to produce pigments for new applications in these sectors. Bob Schweitzer, Sun Chemicals: Our acquisition of Bayer's High Performance Pigment business in 2003 represented a very significant investment in terms of capital and dedication to the HPP HPP hyperkalemic periodic paralysis. business for Coatings. The purchase placed us squarely in a leadership position in this arena. The acquisition included a state of the art production facility in South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , to which we have already added more production capacity to meet our growing demand for product. Global End Use Market for Pigments Pigment Type 2001 ($MM) 2004 ($MM) CAGR Colored Inorganic 800 874 3% Colored Organic 2,235 2,442 3% White 4,500 4,900 3% Specialty Effect 1,065 1,287 7% Total 8,600 9,503 3.5% Source: The ChemQuest Group Major Suppliers of Organic Pigments BASF Ciba Specialty Chemicals Clariant Delta Colours Sun Chemical RELATED ARTICLE: Degussa Corporation Coatings & Colorants 379 Interpace Parkway, PO Box 677 Parsippany, New Jersey 07054-0677 Phone: +1-973-541-8000 Fax: +1-973-541-8900 e-mail: co@degussa.com www.coatings-colorants.com Production facilities in Piscataway NJ, Lockland OH, Brampton Ontario, Mobile AL, Marl, Herne and Witten (Germany), Maastricht (The Netherlands), Antwerp (Belgium), and Dandenong (Australia) [ILLUSTRATION OMITTED] Contacts: Regional/local contact names and addresses can be taken from the Internet (www.coatings-colorants.com). Global eMail address See Internet address. : co@degussa.com. Company Information: Degussa is a multinational corporation multinational corporation, business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation. These corporations originated early in the 20th cent. consistently aligned to high-yield specialty chemistry. Our particular strengths are ability to innovate, reliability, excellence and intelligent linking. All this is expressed in the claim "creating essentials": With our products and system solutions we are creating something valuable and indispensable for the success of our customers. Degussa is characterized by speed, flexibility, flat hierarchies and the greatest possible proximity to our customers and markets. The company fosters the development of intelligent products and promising business fields by means of cross-group knowledge linking. For the coatings and ink industries, the Smart Formulating concept combines the technology and application know-how of the Business Lines Crosslinkers, Performance Resins, Polyesters, Colorants, Specialty Acrylics, Methacrylates, Silanes, Aerosil, Matting Agents, Pigments, Silicas & Silicates, Tego Coating & Ink Additives, and Standard & Performance Intermediates. Visit our web site www.smart-formulating.com for more details. Products: Major products of the Business Unit Coatings & Colorants are Industrial and Architectural Colorants. Degussa is the world leader in color dispersions and color systems. The business unit is well established in the global decorative and industrial coatings industries, and known for its premier products and color dispersion innovations. Fifty years of innovation speak for themselves. Degussa was first to commercially introduce no-VOC and APE-free colorants for use in formulating environmentally safe coatings. Products are marketed throughout the world under such trade names as COLORTREND, CHROMA-CHEM, POLYTREND, AQUA-CHEM and FLEXOBRITE. Not only did Degussa pioneer the development of colorants, we also developed the in-store color system, which debuted in 1955. State-of-the-art sales aids and merchandizing tools provide what the consumer wants in an attractive and organized display. The Synthetic Resins TC is a ketone ketone (kē`tōn), any of a class of organic compounds that contain the carbonyl group, C=O, and in which the carbonyl group is bonded only to carbon atoms. resin for the production of pigment concentrates with universal compatibility and solubility solubility Degree to which a substance dissolves in a solvent to make a solution (usually expressed as grams of solute per litre of solvent). Solubility of one fluid (liquid or gas) in another may be complete (totally miscible; e.g. . R & D Capabilities: Development of products for solvent-, water-borne and UV systems, solutions tailored for non-impact printing applications as well as black and color pigment preparations for Ink Jet See inkjet printer. Inks. Quality: State of the art quality management systems insure a high standard and consistency in quality. Conclusion: By putting Smart Formulating into action Degussa offers the advantage of synergies to provide innovative solutions to the coatings and ink industries. [ILLUSTRATION OMITTED] by Cynthia Challener, JCT COATINGSTECH Contributing Writer |
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