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PictureTel 80 Dynamic Locating Camera earns Silver Award from the Industrial Designers Society of America.

Camera honored among best-designed products of 1999 at

Business Week-sponsored event

ANDOVER, Mass., June 25 /PRNewswire/ -- PictureTel Corporation (Nasdaq: PCTL PCTL Percentile
PCTL Prioritized Candidate Target List
), the world leader in visual collaboration, today announced that its PictureTel 80(TM) Dynamic Locating Camera, which includes PictureTel's patented LimeLight limelight: see calcium oxide.

Early form of theatrical lighting. The incandescent calcium light invented by Thomas Drummond in 1816 was first employed in a theatre in 1837 and was widely used by the 1860s.
(TM) technology, earned a Silver Industrial Design Excellence Award (IDEA), from the Industrial Designers Society of America Industrial Designers Society of America (IDSA) is an organisation of professional industrial designers in the United States. It was formed in 1965 by merger of three American designer associations: American Designers Institute (IDI), American Society of Industrial Design  (ISDA ISDA

See: International Swap Dealers Association
), sponsored by Business Week magazine.

The PictureTel 80 Dynamic Locating Camera, co-developed with Japanese partner Matsushita-Kotobuki Electronics under the development name Cosmo Camera, won a Silver IDEA in the Business & Industrial Equipment category for its excellence in industrial design. The PictureTel 80, designed for PictureTel by industrial design firm ELEVEN, was selected from more than 1,000 entries.

"At PictureTel, we strive to be on the cutting edge with design innovations that are moving visual collaboration into the mainstream of business technology," said Rich Leitermann PictureTel vice president of core technologies. "We are delighted that IDSA IDSA Infectious Diseases Society of America
IDSA Industrial Designers Society of America
IDSA Interactive Digital Software Association
IDSA Institute for Defense Studies and Analyses (India)
IDSA International Dark Sky Association
 has recognized the work PictureTel has done in collaboration with our partners. By continually improving our products, making them easier to use and maximizing their quality, we are expanding the global appeal and reach of videoconferencing."

The PictureTel 80 Dynamic Locating Camera is now a standard part of the Concorde(TM) 4500 and Venue 2000(TM) Model 50 group videoconferencing systems. Its speaker-locating functionality enables hands-free group videoconferencing. It also can be purchased separately (U.S. list price $3,995).

PictureTel Corporation is the world leader in developing, manufacturing and marketing a full range of visual-and-audio collaboration and network- centric streaming-video solutions. The company's systems meet customers' collaboration needs from the desktop to the boardroom. PictureTel also markets network conferencing servers and a comprehensive portfolio of enterprise-wide services. Additional PictureTel information is available on the Internet at

PictureTel is a registered trademark and Concorde 4500, PictureTel 80, LimeLight, Venue 2000 and Anywhere Now are trademarks of PictureTel Corporation.

Other brands or products are trademarks or registered trademarks of their respective owners.
COPYRIGHT 1999 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 25, 1999
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