Pictavision(R) DMM Connects Mobile Users to World of Digital Media.

Exclaim launches Pictavision([R] )DMM connecting consumers to virtually any Web, retail, home, and print service for uploading, sharing, viewing, and merchandising user-generated content from camera phones

SAN DIEGO -- Exclaim(SM), a leading branded platform provider of innovative wireless applications that allow advanced sharing and managing of images, video, and rich media, today launched a scalable platform to monetize consumers' content on mobile devices: Pictavision([R]) DMM (Digital Media Management), the industry's first user-generated, content exchange platform for wireless carriers and handset vendors.

Pictavision DMM has been powering user-generated content exchange for more than three years for some of the leading mobile photo and video sharing applications including Pictavision, KODAK Mobile Link, and CNET Webshots Pictavision. Now carriers and handset vendors have the ability to integrate a scalable platform into their wireless consumer offerings to easily connect camera phones, PDAs, and even digital cameras to virtually any digital media exchange point. Exchange points include Web services, such as blogs and photo sharing portals; as well as social networks, like KODAK Gallery, Flickr[TM], Typepad([R]), Google Picasa, CNET Webshots, MSN([R])Spaces, Facebook([R]), and others. Other exchange points include photo printers and merchandisers, retailers such as Walgreens, desktop computers, enterprise systems and public safety applications.

Additional DMM capabilities include automatic correction of uploaded photographs; carrier-branded mobile blogging, photo and video sharing portals; self-service consumer provisioning tools; free-form video viewing; and tagging of uploaded content. DMM has a compelling roadmap to increase the value proposition of exchanging user-generated content over wireless networks, including content synchronization with home media systems, adaptors for enterprise and professional applications, and enhanced content tagging for search.

"Pictavision DMM is a highly scalable solution that creates new revenue opportunities for wireless carriers and handset vendors," says Jiren N. Parikh, Vice President and General Manager of Exclaim. "Clearly, consumers are taking more pictures and videos with their mobile devices, and they want to share, store, and print that content with a myriad of brands and services, both large and niche."

The DMM platform can be provisioned on BREW([R]), Java[TM], and SYMBIAN[TM] handsets with Pictavision's customized core device client for all leading brands, including Motorola, SAMSUNG, Nokia, LG, and Sony Ericsson. Alternatively, handsets and wirelessly enabled digital photography and video cameras can be connected without a client application by utilizing the DMM mobile device API.

"Carriers and handset vendors can now support consumer demand with a single solution that not only connects camera phones, but can also be extended to WiFi-enabled digital capture devices without a dedicated application on the mobile device," says Ivan Ruzic, CEO of Exclaim.

Wireless carriers and handset vendors can choose which exchange points to offer their customers and then develop the most effective billing plans to increase revenue. It also offers unique benefits, including:

* Reduced costs and time to market. New Digital Media Exchange Points (DMEPs) can be easily integrated, so carriers and handset vendors don't have to create standalone applications or integration points into their networks.

* Scalable deployments. DMM can be deployed carrier-wide for existing and new subscribers, for post and pre-paid with integrated client, downloadable client, short-code and client-less provisioning options.

* Increased messaging revenue. By integrating camera phones into a large branded ecosystem of digital exchange points, carriers can increase data and MMS revenue by giving their consumers access to services that drive usage from mobile devices.

ABOUT EXCLAIM

Exclaim is a leading branded application publisher and platform provider of innovative wireless and Web applications that allow advanced sharing of digital images, video, and rich media. The Pictavision DMM platform enables wireless carriers and handset vendors to easily extend and offer digital imaging services to their customers, better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets to Web applications, retailers, and the home, providing the most complete rich media solution on the market today. For more information visit www.Exclaim.com.