PickUps Plus, Inc. - SUV and Truck Accessories $30+ billion Market Driving Franchiser's Growth.

Business Editors

MASON, Ohio--(BUSINESS WIRE)--Sept. 25, 2000

PickUps Plus Inc. (OTCBB:PUPS)

PickUps Plus heads west to California - Silicon Valley

PickUps Plus, Inc., a leading retailer of truck and SUV accessories, announced today that it is expanding its franchised operations into California.

The company plans to open its 12th nationwide retail location in San Francisco in late October. California, as the most populous state, represents one of the most lucrative geographic market areas in the $30+ billion market for sports utility vehicle (SUV) and light truck accessories.

PickUps Plus sells all major brands of popular pick-up and SUV accessories in its store and on its extensive Web site at www.pickupsplus.com. It features quality name brands such as Westin, DeeZee, Lund, GTS and Deflecta-Shield and hundreds of other manufacturers to match every make and model of vehicles from General Motors (NYSE:GM), Dodge/Jeep (NYSE:DCX), Ford (NYSE:F) and all leading imports. PickUps Plus also installs almost everything it sells, onsite.

"We are looking forward to the introducing countless truck and SUV owners in Northern California to the best products and accessories on the market today," says John Fitzgerald, president and CEO of PickUps Plus. "Like many buyers

across the nation, purchasers of SUVs and pick-ups in and around San Francisco are anxious to personalize and customize their vehicles so that they don't look like every other assembly line truck on the road. Our competitive advantage is that there are very few retail outlets to turn to for higher-end customized truck accessories. And, we are the first to offer top of the line products in a clean and friendly atmosphere."

PickUps Plus has been expanding under its aggressive franchise plan, seeking new locations with high potential nationwide. Currently, PickUps Plus owns and operates three corporate stores, while overseeing eight franchise locations in eight states.

PickUps Plus is uniquely positioned to take advantage of the tremendous growth in the sale of new light trucks and SUVs. The market for truck accessories continues to climb with the explosive growth in truck sales. Market research from Ford Motor Company reveals that 90% of truck and SUV owners purchase after market accessories for their vehicles, spending an average of $1,600 within the first three months of purchase.

Year to date, trucks have represented 52.6% of total North American passenger automotive production. In addition, four out of the five top selling vehicles in the U.S. are trucks or SUVs as well. PickUps Plus knows that every one of these truck owners is another potential customer for their stores or e-commerce site (www.pickupsplus.com), where online shoppers can choose from tens of thousands of after market automotive parts and accessories.

About PickUps Plus

Founded in 1993, PickUps Plus is a leading national franchiser of retail stores dedicated to the sale and installation of quality aftermarket accessories for pickup trucks and SUVs - a $30+ billion a year market. PickUps Plus operates three prototype corporate retail stores and currently has another eight franchise stores in eight states. After several years of extensive development and testing of its franchise system, the company is gearing up to start a nationwide expansion to be first-to-market in its growing, but highly fragmented industry made up almost entirely of small, independent, non-branded shops.

Fast, professional installation, the most knowledgeable people in the business, and attention to detail make PickUps Plus the first stop for people looking for quality truck and SUV accessories. PickUps Plus owners and employees are trained in factory recommended installation procedures and know the accessories that match every vehicle they service. The company's franchise program appeals to the growing number of truck and SUV enthusiasts and professionals that already sell and install bedliners, ladder racks, bug guards, painted visors, floor mats, off road equipment and an ever-expanding line of after-market accessories.

Statements regarding financial matters made by Pick Ups Plus, Inc (the Company) in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and as that term is defined in the Private Securities Litigation Reform Act of 1995. The company intends that such statements about the company's future expectations, including future revenues and earnings and all other forward-looking statements be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results. This information is not a recommendation to buy or sell securities in the Company. The IR Department (TIRD) is a media relations firm employed by the Company and Corporate Funding International, Inc. (CCF). TIRD and the Company believe that all information in this release has been obtained from sources considered reliable, but cannot guarantee that the statements presented herein are accurate or complete. TIRD receives twenty-two thousand five hundred shares of the Company's free trading stock per month from CCF and warrants to purchase fifteen thousand shares of the Company's free trading stock in equal amounts at one dollar and fifty cents, two dollars and fifty cents and three dollars and fifty cents per share per month from the Company, according to its long term contract with CCF and the Company. TIRD, its officers, directors, and employees currently own twenty thousand shares of the company's free trading common stock. TIRD's compensation typically has a long position in the securities of the companies in which it publishes information, and may be buying or selling securities in the course of its regular business.