Picis Appoints Michael Mitsock as Chief Marketing Officer; Providing Strategic Direction and Leadership for All Marketing Initiatives.WAKEFIELD, Mass. -- Picis, the leading provider of high-acuity care automation and best practices software for hospitals, today announced that Michael J. Mitsock has been appointed chief marketing officer. In this newly-created role, Mitsock will be responsible for global product management, product marketing and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales across the company. He has more than 25 years of experience in the technology sector, most recently serving as chief marketing officer for Tele Atlas  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , a Belgium-based company that supplies digital maps for navigation applications. Mitsock has held a variety of marketing and technical positions across such diverse software applications as supply chain manufacturing, database and application development tools, desktop productivity, group collaboration See collaborative software. and lab automation. Previously, he served as Vice President of Worldwide Marketing and Product Management at Lightbridge, a leading application software provider in the wireless industry. He has also held executive marketing positions at Massachusetts-based Progress Software and SupplyWorks, Inc., where he helped drive product strategy, lead generation, company positioning and branding. Mitsock holds engineering degrees from the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, and Northeastern University, and also received an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration in Marketing and Strategic Management from Boston University. "Mike brings a tremendous depth and breadth of experience across all marketing disciplines, both strategic and executional, to Picis. He has a strong technology background, and extensive marketing experience in a number of leading software companies. As Picis grows and matures, we will look to Marketing to play a key role, and to Mike to drive this important function," said Todd Cozzens, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Picis. About Picis Picis is the leading, worldwide provider of information systems that deliver proven best-in-cluster patient care transformation for the highest-acuity care areas of the hospital -- the emergency department, the operating room operating room n. Abbr. OR A room equipped for performing surgical operations. and the intensive care unit. Headquartered in Wakefield, Massachusetts, Picis has installed systems in more than 1000 medical centers and hospital networks worldwide. Picis has received numerous awards, including those from Microsoft, Ernst & Young, HCIT HCIT How Cool Is That? Research, Healthcare Informatics and Frost and Sullivan. Picis was recently named to both the Deloitte & Touche Fast 500 and the Inc. Magazine 500 lists (105th overall) of the fastest growing private companies in the U.S. More information is available at www.picis.com. |
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