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Piccadilly Restaurants Unveils Creative Partnership with Country Music Star Billy Ray Cyrus.



NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif. -- Piccadilly Restaurants LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, one of the nation's largest Southern, home-style restaurant chains The following is a list of restaurant chains.

See also: Fast-food restaurant, Casual dining, List of reference tables. International

  • Bennigan's
  • Burger King
  • Charley's Grilled Subs
  • Domino's Pizza
  • Hard Rock Cafe
, announced today a new marketing campaign featuring country music and television star Billy Ray Cyrus. Billy Ray will appear in regional television and radio commercials and partner in community outreaches with the chain.

"I believe Piccadilly represents the same values my fans appreciate - community, family, and wholesome living. My wife, kids and I love their fresh Southern food," said Billy Ray Cyrus. "The commercials are upbeat, a lot of fun and I think everyone will enjoy them."

Billy Ray Cyrus is an internationally recognized recording artist, actor and humanitarian. He has produced three number-one singles, most notably 1992's, "Achy Breaky Heart." Billy Ray has also starred on the PAX-network television program, "Doc," since 2001. He has also garnered numerous honors for his dedication to philanthropy including the Bob Hope Congressional Medal of Honor's Society Entertainer's Award. Billy Ray has also been recognized by The Kennedy Center Honors The Kennedy Center Honors are held to be the highlight event in the cultural life of the United States. The idea was the brainchild of George Stevens, Jr. (who remains involved), and he and his partner, the late Nick Vanoff, put together the first event, launching it in 1978.  for his work with children. He currently lives in Nashville with his wife and six children and is working on an album to be released later this year.

"Billy Ray is the perfect spokesman for the Piccadilly brand because he enthusiastically speaks to the core of Piccadilly values and has a tremendously broad appeal. Whether you are 25 or 65, you can love Billy Ray Cyrus," said Scott Feldman For the professional baseball player, see .

Scott Feldman is a news anchor for News 12 Long Island

Feldman began his radio and television journalism career circa 1970. He is currently the evening co-anchor and political correspondent for News 12 Long Island.
, vice president of marketing, Piccadilly Restaurants LLC. "HBRA HBRA High Background Radiation Area  did an amazing job with the spots. We are proud to use their work as we communicate our commitment to outstanding meals and service to our customers."

The commercials were created, composed and produced by Heil-Brice Retail Advertising in Newport Beach. The spots with the tag line tag line also tag┬Ěline
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

Noun 1.
, "Somebody Knows What They are Doing in the Kitchen," feature Billy Ray singing the accolades of Piccadilly's commitment to freshly prepared meals for the family desiring lots of choices.

About Piccadilly Restaurants LLC

With headquarters in Baton Rouge, La., Piccadilly Restaurants LLC has been serving home-style meals for more than 60 years. Currently, Piccadilly operates 132 cafeterias with more than 6,000 team members in 15 states, primarily located in the southeast and mid-Atlantic regions. For more information please visit the company Web site at www.piccadilly.com.

About HBRA

HBRA specializes in strategic retail branding - the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HBRA is based in Newport Beach and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include Ralphs Grocery Co., The Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, Los Angeles Clippers, Food 4 Less, and Fry's Food and Drug Fry's Food & Drug Stores, Inc. is a chain of supermarkets that has a major presence in the state of Arizona. Fry's also operates under the banner of Fry's Marketplace, a chain of multi-department stores. Fry's Marketplace stores are only in Arizona. . For more information, please visit the company Web site at www.hbra.com.
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Publication:Business Wire
Date:Feb 2, 2005
Words:459
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