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Piccadilly Appoints New Marketing Executive, Closes Non-Performing Cafeterias, Announces Sale-Leaseback Transaction, and Amends Its Senior Credit Facility.


Business Editors

BATON ROUGE Baton Rouge (băt`ən rzh) [Fr.,=red stick], city (1990 pop. 219,531), state capital and seat of East Baton Rouge parish, SE La. , La.--(BUSINESS WIRE)--August 9, 2001

Piccadilly Cafeterias Picadilly Cafeterias is a chain of cafeteria restaurants found primarily in the Southern United States.

The company began with a single cafeteria in Baton Rouge, Louisiana in 1944, founded by T.H. Hamilton. Today, the chain operates 130 locations in 15 states.
, Inc. (NYSE NYSE

See: New York Stock Exchange
:PIC) today announced that it has appointed a new marketing executive, closed 14 non-performing cafeterias, successfully completed a sale and leaseback sale and leaseback

The sale of a fixed asset that is then leased by the former owner from the new owner. A sale and leaseback permits a firm to withdraw its equity in an asset without giving up use of the asset. Also called leaseback.
 transaction, and amended its Senior Credit Facility.

New Marketing Executive Appointed

The Company is pleased to announce that Brian Dixon Brian Dixon can refer to:
  • Australian rules footballer and politician, Brian Dixon (Australian rules footballer)
  • British professional wrestling promoter, see All Star Wrestling.
 (age 54) has been appointed Executive Vice President, Marketing. This appointment was made following a national search for an executive with a solid record of performance in the consumer food industry. Dixon has had senior leadership positions in marketing at multiple consumer food companies. Throughout his career, Dixon has developed marketing strategies that have built market share, revitalized image and created brand growth and vitality.

Azam Malik, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, stated, "We believe that Brian brings experience and a successful record of marketing leadership and innovative ideas to our Company. His appointment is part of our reorganization plan A scheme authorized by federal law and promulgated by the president whereby he or she alters the structure of federal agencies to promote government efficiency and economy through a transfer, consolidation, coordination, authorization, or abolition of functions. , and we welcome him to our executive team."

Dixon was previously Senior Vice President of Marketing and Chief Marketing Officer of Papa Murphy's Pizza International, a 580-unit pizza chain with annual revenues of $300 million, which operates in the Northwest. Under his leadership, the company developed new products, improved existing products, and created a successful sales building program and advertising campaign. Prior to this position, he was Chief Marketing Officer at Round Table Pizza Round Table Pizza is a large chain of pizza parlours in the western United States.

Round Table Pizza's official mascots are, as of 2006, Matt and Marcus, who both appear on the company's television commercials.
, Inc., a 530-unit pizza chain with annual revenues of $350 million. He was instrumental in the development of a strategic plan, which resulted in a resurgence of unit growth and drove new product development. He honed his brand and image development skills while in various corporate marketing positions at Long John Silver's, Inc.; Pizza Hut, Inc., a division of PepsiCo; and Procter and Gamble.

Dixon has B.A. and M.B.A. degrees from Brigham Young University Brigham Young University, at Provo, Utah; Latter-Day Saints; coeducational; opened as an academy in 1875 and became a university in 1903. It is noted for its law and business schools.  in Advertising, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and Marketing.

14 Non-Performing Cafeterias Closed

The Company closed 14 non-performing cafeterias on July 31, 2001. An ongoing evaluation of these cafeterias was completed during the fourth quarter ended June 30, 2001, which confirmed that operating cash flows Operating cash flow

Earnings before depreciation minus taxes. Measures the cash generated from operations, not counting capital spending or working capital requirements.
 from these cafeterias were insufficient to cover their associated lease payments and operating costs operating costs nplgastos mpl operacionales . The Company estimates that closing these cafeterias will improve earnings by approximately $2.0 million annually. In connection with the closings, the Company expects to take a one-time charge of $3.5 million during the fourth quarter.

The Company closed locations in the following states: Alabama (2), Florida (7), Kentucky (1), Maryland (1), Missouri (1), Mississippi (1) and Virginia (1).

Ronald LaBorde, Chief Executive Officer stated, "We are on course with our strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  process. Closing these non-performing cafeterias was a required step to improve cash flow and return the Company to profitability."

Sale-Leaseback Transaction Completed and Senior Credit Facility Amended

The Company also announced the completion of a sale-leaseback transaction involving six cafeteria properties. The Company sold the six properties to an affiliate of U.S. Realty Advisors, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("Purchaser") and simultaneously executed long-term leases with the Purchaser that provide for the Company's continued operation of cafeterias at the six sites. Franchise Finance Corporation of America provided financing to the Purchaser. This transaction will make a positive contribution to ongoing earnings of $0.9 million annually.

The Purchaser paid approximately $9.0 million in cash for the properties. The Company used substantially all of the net sale proceeds to make open-market purchases of $9.4 million of its 12% Senior Secured Notes due 2007. For the first quarter ending September 30, 2001, the Company expects to record an extraordinary charge of $1.0 million, primarily for the prorata share of unamortized financing costs.

As a result of the transaction, the borrowing availability under the Senior Credit Facility was reduced from $19.2 million to approximately $14.4 million. Currently, the Company has posted $10.7 million in letters of credit under the Senior Credit Facility, but has no borrowings. The Company expects cash flow from operations Cash flow from operations

A firm's net cash inflow resulting directly from its regular operations (disregarding extraordinary items such as the sale of fixed assets or transaction costs associated with issuing securities), calculated as the sum of net income plus noncash expenses
 and remaining borrowing availability to be sufficient to meet anticipated operating and capital expenditure needs in the foreseeable future.

The Company announced in June that it had amended its Senior Credit Facility to lower the required minimum tangible net worth Tangible Net Worth

Total assets less intangible assets and total liabilities.

Notes:
In terms of a consumer, tangible net worth is the sum of all your tangible assets (cash, home, cars, etc).
 to a level that accommodated both the third quarter results and the anticipated fourth quarter charges. That amendment cured a technical violation of a financial covenant as of March 31, 2001. The Company was in compliance with the amended Senior Credit Facility as of June 30, 2001. In connection with the sale-leaseback transaction, the Company negotiated an amendment to the Senior Credit Facility that further lowered the required minimum tangible net worth level.

Mark Mestayer, Chief Financial Officer, stated, "The sale-leaseback transaction is an important step to improve financial performance and reduce our overall cost of capital. We are pleased that our lender group supported the transaction and agreed to further amend the Senior Credit Facility. The new amendment provides the Company additional flexibility to implement its business plan. Unless the Company's performance is significantly below our plans, we believe that the Company will remain in compliance with the financial covenants of the Senior Credit Facility for the foreseeable future."

Piccadilly is a market leader in the dining-out industry and operates 216 cafeterias in the Southeastern and Mid-Atlantic states. For more information, visit the Company's website at www.piccadilly.com.

Certain statements contained in this press release may be forward-looking statements. These forward-looking statements and all other statements are subject to a number of risks and uncertainties, and actual results may differ materially than those forecasted. Certain factors, which could affect the accuracy of statements in this press release, are identified in the public filings made by Piccadilly Cafeterias, Inc. with the Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 9, 2001
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