Pica9 Attracts $2.8 Million Investment for Online Ad Building and Brand Management Tools.

Brand Logistics Provider Appoints COO

NEW YORK -- Pica9 (www.pica9.com), the leader in Web-based brand logistics solutions, today announced that it has secured $2.8 million in financing, in a round led by angel investors.

The capital will allow Pica9 to expand its senior management team, intensify its sales efforts and enhance its comprehensive suite of Web-based tools for managing and producing localized marketing and advertising campaigns. The angel investors were joined by InterSearch Group, which operates and invests in online commerce, marketing and search businesses.

Coincident with the investment, Pica9 has appointed John Buckner, the round's lead investor, as chief operating officer. Mr. Buckner brings to Pica9 more than 20 years of management experience in the information technology industry. Prior to joining Pica9, Mr. Buckner founded and managed a successful consulting-services practice dedicated to improving end-to-end technology solutions for banks, trust companies, and broker/dealers. He grew that business from a single consultant with one customer to more than 250 consultants, 50 customers, and more than $30 million in revenues, ultimately orchestrating the successful sale of the company to a publicly traded IT services business.

"The advertising industry is undergoing sweeping changes and Pica9 is uniquely positioned to capitalize on those trends," said Buckner. "My mission as COO will be to help the company build on its key assets--a blue-chip client list of global brands and a comprehensive set of versioning tools--to create a more efficient and profitable dynamic among major brands, their local offices and outlets, and the print, broadcast and online media that drive them day to day."

"John's leadership will be critical to the next phase of Pica9's development," said Pica9 President and CEO Kevin Groome. "We aim to develop a world-class organization in a brand-new arena in the advertising and marketing industries. John is here to help us articulate that strategy and build out the R&D, account management, and customer support functions to realize our vision."

About Pica9, Inc.

Pica9 is the leading provider of Web-based brand logistics solutions for major brands. The company's systems allows the local representatives (resellers, franchisees, salespeople) of major brands to leverage brand-approved assets and assemble integrated, locally targeted marketing campaigns that combine print, broadcast and online media. For more information, visit www.pica9.com