Photographer Organizations Join Forces With Commercial Stock Image Web Site.Business Editors LOS ANGELES--(BUSINESS WIRE)--March 29, 2001 Advertising Photographers of America (APA (All Points Addressable) Refers to an array (bitmapped screen, matrix, etc.) in which all bits or cells can be individually manipulated. APA - Application Portability Architecture ), Editorial Photographers (EP) and workbookstock.com (the new online stock image Web site from Workbook work·book n. 1. A booklet containing problems and exercises that a student may work directly on the pages. 2. A manual containing operating instructions, as for an appliance or machine. 3. & Company launching in May) have partnered to create an innovative program to benefit both photographers and their respective organizations. In cooperation with workbookstock.com, APA and EP -- well known for their efforts on behalf of photographers and the industry as a whole -- announce the formation of the "APA Benefactor ben·e·fac·tor n. One that gives aid, especially financial aid. [Middle English, from Late Latin, from Latin benefacere, to do a service; see benefaction. Program" and the "EP Benefactor Program." APA general members and EP subscribers (at the $350 or more per year donation level) are eligible to participate. Normally, workbookstock.com offers photographers a 70 percent royalty on revenue from the licensing of images. However, under this new program, qualifying photographers who sign up with workbookstock.com will get 74 percent of the net sale. In addition, workbookstock.com will pay an additional 1 percent of members' net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight (on top of the 74 percent) to the APA or EP to support the efforts of the organizations. Thus, photographers who choose to support APA or EP, will receive an increased royalty rate on every sale through workbookstock.com. Alexis Scott, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Workbook & Company, explained the significance of this contribution, "This agreement between workbookstock.com and the APA and EP, not only increases the royalties paid to the members of these organizations, but equally, if not more importantly, helps the photographic industry as a whole. "The funds generated are enabling the APA and EP's continued service to the photography community. It's truly a case of what goes around, comes around. Photographers are able to perpetuate the positive cycle by supporting the organizations that support them! Workbookstock.com is proud to be involved in this innovative program," said Scott. The Benefactor Program is the brainchild of the workbookstock.com advisory board whose members include Tim Olive, Jeff Schewe, Jeff Sedlik, Gil Smith and Seth Resnick. By suggesting this natural tripartite alliance The Tripartite Alliance refers to the parliamentary wing of a three part alliance between the African National Congress (ANC), the Congress of South African Trade Unions (COSATU) and the South African Communist Party (SACP). where the photographer is the critical link, this board has secured much needed funding for programs and initiatives germane ger·mane adj. Being both pertinent and fitting. See Synonyms at relevant. [Middle English germain, having the same parents, closely connected; see german2. to photographers while providing their members a valuable financial benefit. Seth Resnick, President of EP and an advisory board member for workbookstock.com, views this program as an exemplary model of a commercial stock Web site working as a true business partner with the photographer and achieving a bona fide [Latin, In good faith.] Honest; genuine; actual; authentic; acting without the intention of defrauding. A bona fide purchaser is one who purchases property for a valuable consideration that is inducement for entering into a contract and without suspicion of being win-win relationship. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Resnick, it's apparent "the photographer wins with a better percentage, EP wins with a creative method of funding and workbookstock.com wins by attracting additional photographers." Jeff Schewe, current president of APA National, concurred, "I'm firmly convinced that the workbookstock.com model is a tremendous opportunity for photographers. But I'm even more convinced the Workbook & Company is a great friend of the industry. APA is pleased to have helped implement the APA Benefactor Program for our members." Ellen Boughn, director of Business Development at workbookstock.com, concludeed, "Photographers are encouraged to participate -- to join the workbookstock.com family thereby gaining exposure, garnering sales and contributing to the cause (via APA and EP). There's incentive plus a ripple effect ripple effect Epidemiology See Signal event. with the pay off. Everyone benefits." Photographers can find out more about the Benefactor Program by contacting the APA, EP or workbookstock.com. About APA APA is an organization dedicated to the success of Advertising Photographers. For two decades, the APA has focused on initiatives to protect photographer's rights and to promote professional practices and standards in advertising photography. APA members receive the benefit of the combined knowledge, experience and power of the membership, which includes many of the world's top imagemakers. For more information, send e-mail to: office@apanational.org About EP EP is a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. that was founded by a group of photographers concerned with educating themselves and the photography community about business issues which remains their main focus today. Through the Internet, EP holds forums that allow photographers to exchange information on business practices, copyright and contract concerns. They have developed forms, successfully negotiated contracts with publishers and provided pricing tools to the photography community. In the rapidly changing editorial marketplace, EP's goal is to find positive solutions to problems within the industry and ultimately raise the level of business practices in the profession of photography. For more information, visit http://www.editorialphoto.com About workbookstock.com workbookstock.com is an online stock image Web site that is currently recruiting photographers, illustrators and stock image agencies. The site will launch in May 2001. Workbook & Company produces the most widely used graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. resources available today. Workbook was founded in 1976 and has grown from its namesake product to a family of nine, with headquarters in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and additional offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago. Workbook & Company product line includes: Workbook/Photography, Workbook/Illustration, Workbook Directory, Workbook dba, Workbook Lists, Workbook Online Portfolios, Workbook.com and now workbookstock.com. For more information about workbookstock.com, send e-mail to: press@workbook.com |
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