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Phonezoo Launches First Free Service for Personalized Ringtones.


Start-up Takes Aim at $600MM Market

SUNNYVALE, Calif. -- Phonezoo, the first service dedicated to helping consumers easily create, find, and share personalized ringtones for free, today announced the launch of Phonezoo.com. The company's technology combines user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as  and the collective intelligence of the Phonezoo community to deliver a ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important.  service poised to disrupt a $600MM market in the U.S. Phonezoo takes the cost and complexity out of the process, and makes selecting and creating multiple ringtones free and easy for anyone. To sign up for a personal, free ringtone account with Phonezoo visit www.phonezoo.com.

The market is already enormous - according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 Mary Meeker Mary G. Meeker (born September ??, 1959 in rural Portland, Indiana, USA) is an influential[1] Wall Street securities analyst and investment banker primarily associated with dot coms and the 1990s internet bubble. , Morgan Stanley To comply with Wikipedia's , the introduction of this article needs a complete rewrite.  Internet analyst, "Currently personalized data services for mobile devices, from ringtones to screensavers, are a $20 billion global business." The massive mobile generation continually challenges the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. , demanding more personalization and choices more often. With Phonezoo, mobile users can exercise a new level of personal freedom and customize their phones with an unlimited number of the most personally compelling ringtones.

Phonezoo is completely free to consumers. Until now, consumers had to pay an average of $2.50 per ringtone and options were limited to the audio segments prepackaged pre·pack·age  
tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es
To wrap or package (a product) before marketing.

Adj. 1.
 and sold by wireless carriers or the pay-per-ringtone services. Phonezoo doesn't charge for ringtones and you don't need to buy any conversion software. With Phonezoo you are using the existing music and audio files in your own library, or files that are publicly available on the Internet, so there are no charges and no copyright issues.

Ringtones are fun and personalized. Phonezoo makes creating and sharing ringtones fun. Consumers can compose unique ringtones from any segment of any song or audio file they own; and they can create completely new and different ringtones from any sound source.

Creating custom ringtones is easy. Phonezoo's simple process for creating personalized ringtones makes it quick and easy for users to create ringtones and get them to their phone.

Phonezoo makes finding and sharing great ringtones a breeze. Phonezoo's service gives users the ability to tap into the collective creative power of the Phonezoo community to find highly-rated, unique ringtones. Users can share their creations with friends, family and other Phonezoo community members.

"Phonezoo is giving consumers the power to personalize their mobile devices in more ways than ever before -- we are thrilled to be the first service to provide the mobile generation with a community to explore, share, and create free ringtones," said Ram Ramkumar, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Phonezoo. "We understand consumers' passion for ringtones - the most popular form of mobile content - and look forward to expanding our services to give consumers the creative control they demand."

How it works

Phonezoo makes it easy for anyone to create custom ringtones - there are only a few simple steps. First, create a user name and password and register your phone number to verify the phone indeed belongs to you. Next, choose the "create ringtone" tab and select any audio or music file (MP3, WAV, M4A M4A MPEG 4 Audio (audio compression format)
M4A Mpeg4 Audio
, AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard.  or WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. ) from your computer to upload into Phonezoo. Select the segment of the song or audio file to make into a ringtone and send it to your phone. Last, assign the new ringtone as the default or assign it to anyone in your address book Co with Phonezoo it's that easy.

About Phonezoo

Phonezoo is the first service dedicated to helping consumers easily create, find and share personalized ringtones for free. Phonezoo's technology combines user-generated content and the power of the community to give the mobile generation fun, innovative ways to customize their mobile experience. The company provides consumers with an easy-to-use service that enables them to turn their existing audio libraries into personalized ringtones they can share with friends and family. Phonezoo's advertising-based business model enables them to offer consumers this service for free. The company was founded in February 2006 and is headquartered in Sunnyvale, CA. To join the Phonezoo community visit www.phonezoo.com or for additional information contact info@phonezoo.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 2006
Words:664
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