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Phone.com and RealNames Join Forces to Simplify Navigation on the Wireless Internet Using Wireless Keywords.


Business Editors/High-Tech Writers

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Nov. 13, 2000

Phone.com Inc. (Nasdaq:PHCM PHCM Master Chief Photographer's Mate (Naval Rating) ), a leading provider of mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  software, applications and services, and RealNames Corporation, the leader in Internet Keyword navigation, today announced an agreement that will redefine how subscribers access wireless Websites. The companies have entered into a multi-year, global agreement to integrate the RealNames Wireless Keyword Navigation System A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking.  into the Phone.com UP.Link(TM) Server, allowing Internet-enabled mobile phone subscribers to easily access more wireless Websites by typing in names of companies, brands or product categories.

This new feature of the UP.Link Server (Unwired Planet.Link Server) An earlier name for Openwave's mobile gateway. See Openwave Mobile Access Gateway. , expected to be available to wireless network operators worldwide in early 2001, is designed to benefit operators and their customers by providing subscribers with faster, easier access to wireless Internet content. The RealNames Wireless Keyword system enables the user to omit the "www," ".com" and "/" in URLs and instead type Keywords, or names of companies and products, onto the mobile phone's "Go To" menu option line, making navigating the wireless Internet more intuitive. For instance, by typing "Amazon" instead of its full URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 (http://www.amazon.com/phone), subscribers can go directly to the Amazon.com wireless Website.

Additionally, an "auto-complete" feature can speed locating a desired site by reducing name entry to just a few letters. For example, when subscribers enter "am" onto the "Go To" line, a list of keywords beginning with "am," such as Amazon, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  and Ameritrade appears. Users can then scroll down the list of choices to select the site they are seeking. Companies offering wireless Websites can subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 Wireless Keywords from RealNames to help mobile subscribers reach their sites quickly and easily.

Built on Unicode, the technology standard for software internationalization The support for monetary values, time and date for countries around the world. It also embraces the use of native characters and symbols in the different alphabets. See localization, i18n, Unicode and IDN.

internationalization - internationalisation
, RealNames' Wireless Keyword Navigation System supports character sets from many languages, enabling international subscribers to use their native languages to access desired wireless Websites.

"By integrating RealNames' Wireless Keywords within our UP.Link Server, we can enable wireless operators to differentiate their offerings and to make it simpler for their customers to navigate the wireless Internet," said Michel Quazza, vice president, Product Marketing, of Phone.com.

"By working with Phone.com, we are delivering the most relevant, global and intuitive keyword-based platform for wireless Internet navigation," explained Keith Teare, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of RealNames. "Today's agreement with Phone.com extends our keyword navigation leadership into the wireless market and puts RealNames well on the way to establishing a single Web naming and navigation standard across all devices and media."

About RealNames Corp.

RealNames Corp., a market leader in Internet Keyword navigation, develops and markets products and services that simplify Web navigation and enable media convergence Media convergence is a theory in communications where mass mediums merges together to create a new product offering a variety of the properties of each.

Such an example is that of the internet.
. Major brands can use RealNames products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet Keywords have been integrated into Microsoft s Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  browser, and are used by leading search and portal sites such as MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , AltaVista, Inktomi, Google, Go2Net, and the GO Network as part of their infrastructure to improve directory look-up and search results. Founded in 1997, RealNames is based in Redwood City with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, London, Hamburg, Tokyo and Seoul. For more information, please use Internet Keyword: RealNames to visit our Web site.

About Phone.com

Phone.com, Inc. (Nasdaq:PHCM) is a leading provider of software, applications, and services that enable the delivery of Internet-based information and voice services to mass-market wireless telephones. Using its software, wireless subscribers have access to Internet- and corporate intranet-based services, including email, news, stocks, weather, travel and sports. In addition, subscribers have access via their wireless telephones to network operators' intranet-based telephony services, which may include over-the-air activation, call management, billing history information, pricing plan subscription and voice message management. Phone.com is headquartered in Silicon Valley, Calif. and has regional offices in Belfast, Copenhagen, Hong Kong, London, Madrid, Paris, Rome, Seoul and Tokyo. Visit http://www.phone.com for more information.

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, but are not limited to, Phone.com's dependence on the acceptance of its products by network operators and wireless subscribers, and the ability of Phone.com to manage a complex set of engineering, marketing and distribution relationships. For a detailed discussion of these and other cautionary statements, please refer to Phone.com's filings with the Securities and Exchange Commission, including its most recent filings on Forms 10-K and 10-Q, registration statement on Form S-1, as amended, and Form S4. Phone.com's filings with the SEC are available to the public from commercial document retrieval services and at the Website maintained by the SEC at www.sec.gov.

Note to Editors: RealNames, RealNames System, RealNames Service, Real Name Service and RNS RNS Regulatory News Service (UK stock market)
RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit)
RNS Ribonukleinsäure (German: RNA)
RNS Residue Number System
 are either service marks or registered service marks of RealNames Corp. Phone.com, the Phone.com logo and the family of terms carrying the "UP." prefix are trademarks of Phone.com, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2000
Words:867
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