Phone Sherpa Rings in a New Era of Online Entrepreneurs.

Stand Out! Sound Out! From Ballads to Bird Calls, Phone Sherpa Delivers Online Mobile Store in Minutes

SEATTLE -- Did you know there is a place for you in the multi-billion dollar mobile content industry? Do you think you have the makings of a hit ringtone with your hip-hop beats, edgy rock ballads, bird calls or baby coos? Phone Sherpa, a fast-growing Seattle startup, today launched its Mobile Store product to help musicians and artists sell their unique content from their own Web site or blog page to millions of mobile phones in the US and worldwide.

The Phone Sherpa Mobile Store is a complete solution for the marketing and promotion of music and art as ringtones and wallpapers. The artist creates a store, uploads their content and embeds the Flash store component on their Web site. These easy steps take as little as fifteen minutes to complete. The Mobile Store can be customized to match the artist's site layout and colors.

Mobile music now accounts for approximately 40% of record company digital revenues, according to the IFPI, the international trade group for the music industry (IFPI 2007 Digital Music report). Ringtone sales generate almost four billion dollars per year and are estimated to reach fourteen billion per year by 2011 (Jupiter Research).

"Artists not signed by a major label typically have no access to the mobile marketplace. Phone Sherpa opens the mobile industry to everyone by providing artists with complete control over promotion, pricing, and distribution of their content into the mobile channel," said Grady Leno, Phone Sherpa CEO.

Independent artists and labels rely on the power of viral marketing to their fan base to increase reach and generate revenues. "Ringtones and wallpapers are a critical component of any music marketing plan. There is no more effective way to reach the highly influential 16- to 29-year-old demographic," said David Meinert, manager of rock band The Presidents of the United States of America, and popular Seattle hip-hop group The Blue Scholars.

The Phone Sherpa Mobile Store is available now from www.phonesherpa.com under the "Sell" tab. The Mobile Store provides a secure transaction environment even on a social network or blog page and fans make purchases without ever leaving the page. The Phone Sherpa back-end handles all aspects of the Mobile Store content delivery and billing. By matching the ringtone file format to the phone model "on-the-fly," Phone Sherpa serves content to nearly one thousand mobile phone models on carrier networks in the United States and over one hundred and thirty countries worldwide, giving the artist unrivalled breadth of mobile distribution right from their Web page.

About Phone Sherpa

Phone Sherpa (www.phonesherpa.com) is the world's leading ringtone maker and ringtone store service. Ringtone fans use the Phone Sherpa Ringtone Maker to create custom ringtones from their own music collection. Bands, musicians and record labels create Mobile Stores to market their music as ringtones from their fan website, social network page or blog.