Phoenix Technologies integrates PCMCIA support into Plug and Play BIOS for Microsoft Windows 95.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--April 21, 1995--Phoenix Technologies Ltd. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : PTEC PTEC Pinellas Technical Education Centers (Clearwater, FL) PTEC Pharmacy Technician Educators Council PTEC Psychiatric Technician PTEC Plastics Technical Evaluation Center PTEC Page Table Edit Control ), the world's leading supplier of system-level firmware, today announced that it will help advance the movement to Windows 95 PC systems by bundling its PC Card support software for Windows 95 with its Plug and Play BIOS A system BIOS in a PC that supports Plug and Play. Although it ensures effective operation of Plug and Play under all circumstances, it is not vital for general Plug and Play operation. See Plug and Play. products at no additional cost. Through this move, Phoenix will make the ease of use of PC Card support much more readily available with easier integration to OEMs and their end users. Support of the PC Card standard will be a key requirement for Windows 95 users. The new PC Card standard enhances the planned PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. Version 2.1 support that Microsoft will include with Windows 95. Features such as support for CardBus, the 32-bit high performance architecture, and for multi-function cards will fill key Windows 95 user needs. Integration of PC Card support with Phoenix's Plug and Play BIOS will enable user benefits such as tight coupling Refers to hardware and software components that are linked together and dependent upon each other. For example, in a multiprocessing environment, where several computers share the workload, a tightly-coupled system would have to be shut down in order to add or replace a machine. with the Phoenix PowerPanel. The PowerPanel will include icons for PCM (1) See phase change memory. (2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine. + which will allow users, for the first time, to manipulate power management behavior with the simple click of an icon. Integrating PhoenixCard Manager Plus with PhoenixBIOS 4.0 will also allow Phoenix customers to leverage its advanced features, such as Multi-Boot, enabling the ability to selectively boot from PC Cards or other system boot devices. In a related move, Phoenix will make its PCM+ for Windows 95 available to PC Card vendors free of charge, when Windows 95 ships. Details of this new program will be announced later this quarter. "The rules of the game in PC Card technology are changing rapidly. It's good to see Phoenix taking the lead in moving PC Card support where it belongs - bundled as part of the Plug and Play BIOS solution. This way, OEMs can focus on real value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. areas like further ease of use, and truly differentiating their systems," said Tim Bajarin, president of Creative Strategies Inc. "I'm pleased about the implications for PC Card Vendors. Phoenix's move will provide another basis for expanding the growth of PC Cards." Jack Kay, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , said, "We see basic PC Card support for Windows 95 becoming an integral part of our Plug and Play BIOS products. The advent of PC Card support integrated into our Plug and Play BIOS will facilitate the migration of new PCs to Windows 95. The business model is changing. Why should OEMs pay extra for PC Card support, if Phoenix bundles it in our Plug and Play BIOS solutions?" Phoenix Technologies Ltd. is the leading supplier of system-level software to PC manufacturers worldwide, and an emerging supplier of Phoenix-brand software to PC users. Its' system-level software products, such as PhoenixBIOS 4.0, Power Management, PCMCIA, PC Card and Plug and Play technology allows PC manufacturers to increase product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. , and reduce product development time and internal engineering costs. Capitalizing on its unique industry position and resources, Phoenix is creating an expanding family of software products for end users that will make their PCs easier to use. Information on all Phoenix Technologies products is available on the World Wide Web at http://www.ptltd.com. -0- Note to Editors: PhoenixBIOS, NoteBIOS, Phoenix Save to Disk, Phoenix PowerPanel, MultiKey, Phoenix CardManager Plus, PCM+, HomeOffice Environment, Telephony Suite, Eclipse FAX, EclipseFind, and CD Essentials are registered trademarks of Phoenix Technologies Ltd. Pentium is a trademark of Intel Corp. Windows is a trademark of Microsoft Corp. Other trademarks are the property of their respective owners. CONTACT: Phoenix Technologies Ltd. George Adams, 408/452-6855 Margaret Kahnke, 714/440-8052 The Benjamin Group Gary Quackenbush, 408/559-6090 |
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