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Phoenix Technologies Launches New FirstAlliance Partner Program for Developers, Expands Channel Business Model.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Feb. 25, 2002

Vibren Technologies, Inc. and Softex Sign as

First Premier-Level Partners

Phoenix Technologies Ltd. (Nasdaq:PTEC PTEC Pinellas Technical Education Centers (Clearwater, FL)
PTEC Pharmacy Technician Educators Council
PTEC Psychiatric Technician
PTEC Plastics Technical Evaluation Center
PTEC Page Table Edit Control
), a global leader in device-enabling and management software products for connected digital devices, today announced the Phoenix FirstAlliance(TM) Developer Partner Program, a two-level alliance program created to expand its channel and provide a broader level of service and support to its growing global customer base.

For Phoenix, a leader in the global Binary Input/Output Systems (BIOS) software market, this program offers the opportunity to meet growing customer needs for "instant on" enabling software in a plethora of devices, from branded or specialized "White Box" PCs to new portable devices such as ruggedized notebooks in police cars to inventory devices for car rental companies. Under the program, the company will empower qualified local engineering service companies around the globe to sell customers a complete end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 based on Phoenix core software code.

"We see this new program as a win-win for our customers and new partners," said David L. Gibbs, senior vice president and general manager, Global Sales and Support Division, Phoenix Technologies. "Our growing set of specialty customers get engineering support that is focused on their particular needs, resulting in faster time to market and lower development risks. At the same time, our FirstAlliance Developer partners can better penetrate the fragmented embedded systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
 market and offer customization around chip sets, processors, motherboards, and embedded Inserted into. See embedded system.  devices."

The FirstAlliance Developer Partner Program is targeted toward creating a channel to better service smaller OEMs and a diversified set of embedded customers who manufacture less than 10,000 units per year. The program is set up on two levels: Authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 and Premier. There is an annual membership fee at each level that includes training and engineering certification on Phoenix BIOS A PC BIOS from Phoenix Technologies Ltd., Milpitas, CA (www.phoenix.com). Phoenix was the first company to successfully mass produce the ROM BIOS for the PC, which made the PC industry possible. The BIOS enabled software designed for the IBM PC to run in non-IBM PCs.  technology.

Participants in the Authorized program are aligned with appropriate customers to fit their specialty and geography. Authorized partners provide `non-recurring engineering' services to customize Phoenix software code to meet their customers' particular requirements. All revenue generated through the engineering projects goes to the member partner.

Premier partners are likewise mapped to customers according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 their specialty and geography. At this level, in addition to providing the necessary engineering services, Premier partners are also authorized to resell Phoenix's line of BIOS products. These partners benefit from all of the engineering service revenue as well as from a percentage of the BIOS product sales.

Phoenix launched the partner program with two Premier-level partners: Vibren Technologies, Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, based in Boxborough, Mass., and Softex Inc., of Austin, Texas.

"We are excited to be selected as a Phoenix FirstAlliance Premier Partner," said Bob Byrnes, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at Vibren Technologies, Inc. "By offering customization and licensing of Phoenix BIOS products to our service offerings, we dramatically further our goal of building one of the most comprehensive engineering outsource companies."

"Hardware manufacturers can now work with Softex, Inc. to get the extensive development support needed to shorten 'time to market,' along with the best BIOS solutions available in the industry," said Apurva Bhansali, president of Softex, Inc. "This partnership enables us to be an even more value-added extension to our customer's engineering teams."

About Phoenix

Phoenix Technologies (Nasdaq:PTEC); Founded in 1979, Phoenix is a global leader in device-enabling and management software products for PCs and other connected digital devices. Its FirstWare(TM) family of "instant on" software activates, secures, connects, and recovers digital devices and is designed into millions of industry standard desktop, notebook, server, and information appliance See Internet appliance.

(hardware) Information Appliance - (IA) A consumer device that performs only a few targeted tasks and is controlled by a simple touch-screen interface or push buttons on the device's enclosure.
 systems sold annually. This enables Phoenix customers -- specifiers, developers, and manufacturers of user-driven microprocessor systems -- to reduce costs and provide high value-added features to their customers. Headquartered in San Jose, Calif., Phoenix Technologies has offices worldwide.

For more information about Phoenix Technologies, visit our website at http://www.phoenix.com/.

Note to Editors: Phoenix and Phoenix Technologies are registered trademarks of Phoenix Technologies. All other trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 25, 2002
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