Phoenix Technologies Enables Embedded Devices To be 'Secure From the Start'.MILPITAS, Calif. -- Phoenix TrustedCore Embedded Inserted into. See embedded system. Core System Software Is now available for ODMs and OEMs around the globe Phoenix Technologies Ltd. (Nasdaq:PTEC PTEC Pinellas Technical Education Centers (Clearwater, FL) PTEC Pharmacy Technician Educators Council PTEC Psychiatric Technician PTEC Plastics Technical Evaluation Center PTEC Page Table Edit Control ) today announced general ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and availability for TrustedCore(TM) Embedded, its breakthrough core system software for connected embedded devices that incorporates built in security and device authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. in concert with the new Phoenix Technologies CoreArchitect(TM), an advanced graphical development environment. As reported by industry analysts, the embedded device market is growing at a faster rate than the PC industry. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. IDC, more than 25 million x86-based devices will ship this year. Complex embedded product designs that leverage the x86 PC industry economics and supply chain are emerging in key sectors such as industrial control, car navigation See GPS. , military systems, consumer electronics devices, point-of-sale devices, gaming and arcade systems, thin clients, test and measurement and medical devices. Although these devices are not PCs, they still create high volumes of point-of-sale financial, customer, industrial and medical data and business critical content that requires them to be secure from the start, protected on a network and recovered if it becomes inoperable inoperable /in·op·er·a·ble/ (in-op´er-ah-b'l) not susceptible to treatment by surgery. in·op·er·a·ble adj. Unsuitable for a surgical procedure. . Phoenix Technologies TrustedCore Embedded meets the growing demand for built-in security and trust by providing device authentication capabilities that transform digital devices into secure, trusted end points on the network. "In today's increasingly competitive market, where time to market and data protection are critical, it's important to design and produce unique products that have trust, security and recovery built in," said Osamu Mizuno, General Manager, 1st Sales Region Director of Okaya Electronics Corporation. "Phoenix TrustedCore Embedded provides us with a seamless way to develop solutions that give our customers the assurance that their devices are trusted and the data in the devices will be always available. For example, in test and measurement, if the device goes down, we can assure the availability of mission-critical data." "Because embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. frequently run pilotless for long periods of time, and interact with the network and other devices, they are vulnerable to viruses and loss of data. As a result, companies are demanding products that have trust, security and recovery built into the device, because so much of their mission-critical work is based on customer-sensitive financial, medical or operational data. Today, it's important to have embedded asset management, security and recovery capabilities available for all X86-based device manufacturers, so they can concentrate on designing innovative products that provide better customer service, safety and tracking," said Hiroshi Odani, Corporate Director of Tokyo Electron Device Limited. "Unlike competitive low-end BIOS products that were designed for standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. PCs, not networked embedded devices, Phoenix TrustedCore Embedded delivers the building blocks to create smart self-authenticating devices with intrinsic Core System Software defense." About Phoenix Technologies TrustedCore Embedded Phoenix Technologies TrustedCore Embedded is part of the Phoenix family of feature-rich Core System Software products, tools and applications that can be easily customized to meet the configuration requirements of the various target markets. With its new TrustedCore Embedded product, Phoenix Technologies continues its industry leadership and track record for innovation in firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. and firmware-advantaged pre-OS applications that enable both IT administrators and users to enable, protect and recover their data and devices. Trust is critical in embedded devices because they run remotely and often time in an unattended environment. Trust and device authentication are key enablers of network reliability, and remote system security. Phoenix Technologies TrustedCore Embedded is the only embedded Core System Software that provides a proven pre-OS authentication capability with an optional recovery application environment to enable protect and recover valuable network device data for industrial and device users. Phoenix Technologies TrustedCore Embedded incorporates the following unique capabilities: --Built-in Device Defense: Digitally signed Any message or key that has been encrypted with a digital signature. When a user's public key is digitally signed by a certification authority (CA), it is known as a digital certificate or digital ID. See digital signature and digital certificate. Core System Software updates and secure flash storage protect the heart of the system from hacker A person who writes programs in assembly language or in system-level languages, such as C. The term often refers to any programmer, but its true meaning is someone with a strong technical background who is "hacking away" at the bits and bytes. attacks. --Seamless Device Authentication: Phoenix provides a built-in public key cryptography An encryption method that uses a two-part key: a public key and a private key. To send an encrypted message to someone, you use the recipient's public key, which can be sent to you via regular e-mail or made available on any public Web site or venue. engine and secure key storage that supports and enables seamless device authentication to the network or application. --Visual Development Environment: Firmware customization and complex device differentiation is now much easier with Phoenix cME CoreArchitect, the industry's first firmware development environment integrated with Microsoft Visual Studio Microsoft Visual Studio is Microsoft's flagship software development product for computer programmers. It centers on an integrated development environment which lets programmers create standalone applications, web sites, web applications, and web services that run on any platforms .NET. "Until now firmware has been designed as if the system is standalone. Phoenix Technologies TrustedCore delivers a solution that securely integrates devices into network computing Storing and/or running applications in servers in a network. See cloud computing and network computer. environments. Leading embedded systems manufacturers have turned to Phoenix Technologies because they must meet particular customer, and in some cases regulatory, requirements to enable, protect and secure their data and make it available on a 24/7 basis," said Michael Goldgof, Senior Vice President and General Manager of the Corporate Marketing and Product Divisions for Phoenix Technologies. "Now, Systems integrators, OEMs and ODMs can deliver business solutions with built-in security and management capabilities that integrate with enterprise security policy and management systems." Pricing and Availability Phoenix Technologies TrustedCore Embedded is shipping now to immediate customer requests for evaluation and purchase. For more information, call toll free: in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. at 1-800-446-9202, or outside North America at 781-BUY-PTEC. Or contact Phoenix Technologies Ltd. via the website at http://www.phoenix.com/en/about+phoenix/contact+us/#sales About Phoenix Technologies Phoenix Technologies Ltd. develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to smart devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today we are extending our leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices. Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix Technologies is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit www.phoenix.com/ The Phoenix Technologies logo, TrustedCore and CoreArchitect are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other trademarks are the property of their respective owners. |
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