Phoenix Motorcars Selects Wilkin Guge Marketing to Drive Branding & Awareness Efforts.CLAREMONT, Calif. & ONTARIO, Calif. -- Phoenix Motorcars Phoenix Motorcars is a California-based company that focuses on developing electric vehicles. At present, Phoenix partners with other corporations for development of key vehicle components, such as AltairNano's fast-charge lithium ion battery technology. Inc., an industry leader in the manufacture of zero-emission, freeway-speed vehicles, has selected Claremont-based Wilkin Guge Marketing as its agency of record, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a joint announcement made today by both companies. Wilkin Guge will work with Phoenix Motorcars to develop and implement a branding initiative and a fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or campaign to strategically support the company's efforts in marketing, media and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and customer relationship management. "We are looking to aggressively grow our business, and we are very excited about the opportunity provided by this partnership," said Bryon Bliss, vice president of sales and marketing at Phoenix Motorcars. "From our first meeting with Wilkin Guge, we realized our teams had great chemistry and synergy. We have already experienced that Wilkin Guge delivers great creative under very tight deadlines." Wilkin Guge Managing Partner and Brand Strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns Gail Guge added, "At Wilkin Guge, we build brands by isolating and driving awareness of the characteristic that makes a brand unique. Phoenix Motorcars has huge brand potential as a producer of high quality, environmentally-friendly electric vehicles. It's well-positioned to change the future of transportation." The zero-emission, all-electric sport utility truck (SUT SUT Sport Utility Truck SUT System Under Test SUT Suranaree University of Technology (Thailand) SUT Sharif University of Technology SUT Swinburne University of Technology (Australia) ) was featured last Sunday on Ed Begley's new docu-soap Living With Ed on HGTV HGTV Home and Garden Television . As the only CARB-certified, freeway-speed electric vehicle manufacturer ready for production, Phoenix Motorcars is currently taking pre-sale orders for its NanoSafe[TM]-powered SUT. It can carry five passengers and a full payload (1) Refers to the "actual data" in a packet or file minus all headers attached for transport and minus all descriptive meta-data. In a network packet, headers are appended to the payload for transport and then discarded at their destination. for up to 130 miles, reaching 95 m.p.h., on a battery that takes less than 10 minutes to charge. Phoenix Motorcars' 2007 market strategy targets operators of fleet vehicles, such as public utilities, public transportation providers and delivery services. This market presents a significant opportunity as there are more than 200,000 fleet vehicles in the State of California alone, with an increasing number of fleet operators now seeking freeway-capable, zero-emission, all-electric vehicles. A limited number of vehicles will be available to consumers in 2007 with an expanded-consumer launch scheduled for 2008. Phoenix Motorcars will introduce a SUV model in late 2007. For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about Phoenix Motorcars, visit www.phoenixmotorcars.com. About Wilkin Guge Marketing Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding(SM) through its proprietary ten-step Brandus Operandi(TM) process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: When Brands Leap--Business Bounds(TM). About Phoenix Motorcars Inc. Phoenix Motorcars Inc., a privately-held company headquartered in Ontario, Calif., has been an industry leader in the development of battery electric freeway speed vehicles since 2001. The mission of Phoenix Motorcars is to manufacture zero-emission vehicles including Sport Utility Vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles. to reduce the toxic emissions from the largest contributor to air pollution, personal automobiles. For additional information, visit www.phoenixmotorcars.com. For photos, background information or fact sheets, visit the Phoenix Motorcars Media Room. |
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