Philips enters vehicle navigation systems market in the United States; partners with Navigation Technologies to deliver factory-installed system for BMW of North America.ORLANDO, Fla.--(BUSINESS WIRE)--Oct. 14, 1996--Philips Car Systems, a subsidiary of Philips Electronics, enters the U.S. market for vehicle navigation See GPS and vehicle tracking. this week with the shipment by BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. of 5 and 7 Series vehicles for 1997 that are equipped with a fully-integrated, factory-installed communications package incorporating Philips' acclaimed CARiN technology. The new BMW On-Board Navigation System A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. is on display in the BMW exhibit at the third annual World Congress of the Intelligent Transportation Society, opening here today. Philips' CARiN technology can be also viewed at the exhibit of navigation database provider Navigation Technologies. Having partnered with BMW since 1994 to pioneer and develop the European market for navigation systems, Philips Car Systems now brings its global expertise to North America. The BMW On-Board Navigation System for the U.S. is yet another example of the ability of Philips and Navigation Technologies to deliver a highly innovative, intelligent system. "We are delighted to have the opportunity to work with BMW in America just as we have in Europe over the past few years," says Peter Payer, general manager of Philips Car Systems' U.S. operations located in Farmington Hills Far·ming·ton Hills A city of southeast Michigan, an industrial suburb of Detroit. Population: 81,400. , Mich. "Philips congratulates BMW on delivering what we believe is the most advanced navigation system to date from a major automaker," Payer adds. "We are proud to be playing a role in helping make the BMW driving experience even better." Philips has full capabilities to integrate car navigation See GPS. system solutions into vehicles made by domestic or international automobile manufacturers. Philips also plans to introduce aftermarket systems in the U.S. next year. The new BMW On-Board Navigation System is the latest in automotive innovation and the result of years of technical development spanning the field of automotive electronics. The comprehensive, computerized navigation system speaks to the driver and pictorially shows an accurate route to follow, even under adverse conditions such as a detour or traffic jam. The high resolution active matrix liquid crystal monitor serves as a multi-information display that includes controls for the navigation system, cellular phone, audio system, on-board computer, security system and automatic ventilation system ventilation system Public health An air system designed to maintain negative pressure and exhaust air properly, to minimize the spread of TB and other respiratory pathogens in a health care facility . Based On Advanced Digital Navigation Technology As co-developer of the CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and one of the world's premier manufacturers of automotive electronics systems, semiconductors and consumer electronics products, Philips brings BMW the latest in advanced digital technologies. Digital maps are stored on CD-ROMs provided by Navigation Technologies and are retrieved from a special CD-ROM player housed in the BMW's trunk. There are currently nine CDs covering the 48 contiguous United States. By the end of 1996 it is planned that more than 30 major metropolitan areas will be mapped in fine detail. BMW and Philips have led in the popularization pop·u·lar·ize tr.v. pop·u·lar·ized, pop·u·lar·iz·ing, pop·u·lar·iz·es 1. To make popular: A famous dancer popularized the new hairstyle. 2. of car navigation among European luxury car owners. Since its introduction in the BMW 7 Series The BMW 7 Series is a line of full-size luxury vehicles produced by the German automaker BMW. It replaced the "New Six" models in 1977. It is BMW's flagship car and is only available as a sedan. in the fall of 1994, more than 20,000 systems have been shipped from Philips Car Systems in Europe. Navigation Technologies, Sunnyvale, Calif., is the leading developer of comprehensive, navigable databases for advanced transportation applications. Subsidiary European Geographic Technologies supplies the map databases for BMW/Philips system in Europe. Philips Car Systems has its global headquarters in Wetzlar, Germany and U.S. operations in Farmington Hills. As a subsidiary of Philips Electronics N.V. it has access to the resources of one of the world's largest technology corporations, with worldwide sales of $40 billion in 1995 and operations in 60 countries. CONTACT: Hill & Knowlton, Detroit Kathy Hickey, 313/393-3300 |
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