Philips Showcases Advanced Display Solutions for the Connected Consumer at SID 2005; Philips Announces Mobile Display Technologies, 3-D Displays and Processing Chips.BOSTON -- Royal Philips Electronics (NYSE NYSE See: New York Stock Exchange :PHG)(AEX AEX See: Amsterdam Exchange :PHI) today announced it is showcasing an extensive portfolio of advanced display solutions at the Society for Information Display (SID) 2005 International Symposium, Seminar and Exhibition. Philips is featuring new and existing display technologies and products that are easy to use and designed for the Connected Consumer. Philips' keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. , exhibits, demonstrations and announcements highlight the company's capabilities in the areas of display viewing performance, brightness and contrast, and mechanical integrity. "Philips has a long history of display research and leadership," said Harold Hoskens, chief executive officer of Philips Mobile Display Systems. "We are able to draw upon our consumer legacy and technological prowess to develop display solutions that truly enhance consumer electronics devices and enrich people's lives, particularly in this multimedia age." Hoskens' keynote presentation at 9:05 a.m. Eastern Daylight Time on May 24, 2005 provides a global perspective on the future of mobile displays for use in cellular telephones, televisions and a growing number of emerging applications. Philips is announcing the following display news at SID 2005. CloseView "windowless" technology Philips Mobile Display Systems is announcing CloseView mobile display technology that eliminates the need for the glass covers that are traditionally used in handset displays. This "windowless" design enables handset makers to significantly reduce the size and thickness of mobile phones. The innovation contains an enhanced front polarizer polarizer an appliance for polarizing light. that integrates scratch and chemical resistance. The design also improves front-of-screen performance by reducing optical distortion, brightening images and enhancing deep black appearances. Three-dimensional 42-inch 3-D LCD display Philips 3-D Solutions is introducing its 42-inch 3-D LCD display for the digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at market. The new 3-D display is designed to help companies battling for consumer attention reach their audiences more effectively. 3-D digital signage is particularly effective in media-rich environments such as shopping malls, airports and railway stations The following is a list of railway stations (also called train stations) that is indexed by country. :Further information: List of IATA-indexed train stations Africa Morocco
Both of these new display solutions will be featured at the Philips booth at SID (#2009). In addition, Philips is featuring the following leading-edge display solutions at its booth. IC3D flexible display signal processing Philips 3-D Solutions is introducing the IC3D, a flexible display signal processing chip that is particularly suited to perform pixel-based processing to achieve higher picture quality. The IC3D can handle real-time 3-D rendering and interweaving, color processing, camera processing, scaling and the real-time depth calculation of 2-D content. Its flexibility, low-power design and low cost make this chip a powerful display signal processor for both mobile and large screen applications. TV on mobile Philips Mobile Display Systems is demonstrating a compact TV on mobile solution that features software algorithms for image enhancement See image editing. , particularly for mobile multimedia. The solution features Mobile Pixel Plus and Natural Motion, Philips innovations that sharpen images at full display resolution, and make video action smoother and more lifelike. The solution is highly integrated and includes a tuner, decoders, software, development boards and reference applications, and is compliant with multiple standards, including DVB-H See mobile TV and DVB. and DVB-T See DVB. . Argo 2.0 display with a-Si technology Philips Mobile Display Systems is demonstrating Argo 2.0 -- a high-performance, high-resolution display that uses inexpensive amorphous-silicon (a-Si) technology to make advanced multimedia services more viable in mobile displays. With Argo 2.0, Philips is using a-Si technology to produce displays at a lower cost than Low Temperature Poly Silicon (LTPS See LTPS TFT LCD. ) technology. The Argo 2.0 features advanced pixel design, very high circuit integration on glass, and low power consumption for improved color performance in battery-powered applications. Polymer Vision rollable displays Philips Polymer Vision is demonstrating its low-weight, ultra low-power rollable displays that are now ready to be integrated into mobile devices such as portable e-readers. The 5-inch PV-QML5 rollable displays have a decreased radius of curvature Noun 1. radius of curvature - the radius of the circle of curvature; the absolute value of the reciprocal of the curvature of a curve at a given point radius, r - the length of a line segment between the center and circumference of a circle or sphere , improved operational and mechanical lifetime, and paper-like viewing contrast. 3-D display technology Philips 3-D Solutions is demonstrating the more natural, informative and entertaining 3-D viewing experience enabled by Philips 3-D displays, signal processing and enhanced graphics engines. The 3-D solutions being showcased are designed for use in a range of consumer electronics products and professional applications. They incorporate 3-D multiview lenticular lenticular /len·tic·u·lar/ (len-tik´u-ler) 1. pertaining to or shaped like a lens. 2. pertaining to the lens of the eye. 3. pertaining to the lenticular nucleus. display technology with full brightness and contrast without the need for autostereoscopic glasses. The technology allows for displays to toggle To alternate back and forth between two states. toggle - To change a bit from whatever state it is in to the other state; to change from 1 to 0 or from 0 to 1. This comes from "toggle switches", such as standard light switches, though the word "toggle" actually refers to between 2-D and 3-D viewing. Aptura lighting technology Philips Lighting is featuring Aptura lighting technology that dramatically improves motion sharpness and contrast on LCD televisions. The motion sharpness is achieved by adding additional light and intelligence to the backlight back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights module, a key component of LCD televisions. With the Aptura lighting technology, Philips has increased the light output of the backlight module by more than 300 percent. A high-output fluorescent lamp operated in scanning mode cancels out the sample and hold effect characteristics of LCD technology. Spectrum Sequential technology Philips is showcasing Spectrum Sequential, a new technology being investigated by Philips Research and Philips Lighting. This innovation enlarges the color gamut of LCD TVs without losing picture brightness by replacing the conventional LCD TV backlighting back·light n. A type of spotlight, used in photography, that illuminates a subject from behind. tr.v. back·light·ed or back·lit , back·light·ing, back·lights with two sets of spectrally adjusted fluorescent tubes. These two sets of tubes are switched on and off so that each set illuminates alternate picture frames, and the pixel data for each frame is adjusted to suit the corresponding backlight spectrum. About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE:PHG)(AEX:PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.66 billion (EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 30.3 billion) in 2004. With activities in the three interlocking interlocking /in·ter·lock·ing/ (-lok´ing) closely joined, as by hooks or dovetails; locking into one another. interlocking Obstetrics A rare complication of vaginal delivery of twins; the 1st domains of healthcare, lifestyle and technology and 160,900 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at http://www.newscenter.philips.com. Note to editors Additional information about the new Philips display solutions described here is available in other news releases issued by Philips today. Those releases are available at www.philips.com/newscenter in the SID 2005 pressroom and at the Philips SID 2005 booth (#2009). Editors can also contact Linda Quach at The Hoffman Agency (408-975-3013 or lquach@hoffman.com) to receive the releases. |
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