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Philips Semiconductors and SGS-THOMSON Join Forces to Accelerate Chipset Development For Digital Video; Partnership Brings Rapidly to Market a Chipset Fully Compliant With 2K and 8K DVB-T Standards/a.


SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 29, 1997--Philips Semiconductors and SGS-THOMSON Microelectronics today announced the signing of an agreement to combine their efforts in the development and promotion of a front-end chipset for Digital Video Broadcast-Terrestrial (DVB-T/a) digital television receivers.

The aim of this cooperation is to bring to market as quickly as possible a chipset fully compliant with the DVB-T See DVB.  recommendations, which allows the reception of all European 2K and 8K standards/a.

The chipset consists of four integrated circuits. Three are designed and manufactured by SGS-THOMSON: the FFT (Fast Fourier Transform) A class of algorithms used in digital signal processing that break down complex signals into elementary components.

FFT - Fast Fourier Transform
 processor, channel estimate/corrector and error correction circuit. The fourth device, designed and manufactured by Philips Semiconductors, is the synchronization circuit.

"By working with Philips Semiconductors on this project we are able to offer stronger customer support, thanks to the pooled resources of both companies," said Jean-Pierre Lusinchi, general manager of the video division of SGS-THOMSON's Dedicated Product Group.

This co-operation will be extended to the next generation chipset that will maintain software compatibility and use greater integration and optimization to produce a substantial cost reduction.

"The combined experience and support of Philips Semiconductors and SGS-THOMSON in the digital set-top box market represents definite advantages for any set-top box or TV manufacturer wanting to enter this new digital terrestrial market," said Eric Blanchard, product line manager of Philips Semiconductors' Digital Media Broadcasting Group.

This new agreement is facilitated by a technology agreement between the two companies signed in 1992. It brings to the DVB-T market the benefits of the long experience and broad know-how of the two semiconductor companies in the consumer electronics field.

Philips Semiconductors has over 20 years' high technology experience in producing chipsets for television. More than one in three TVs produced in the world use Philips Semiconductors' One Chip TV solution. Equally distinguished in the consumer market, SGS-THOMSON has 30 years of experience developing dedicated integrated circuits for the consumer sector and among the many firsts of the company is the first MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 decoder chip, which contributed to the early success of the first digital satellite TV service.

Both companies also benefit from the know-how acquired in the European DVBird/b program, a pre-competitive cooperative research project to demonstrate the feasibility of a highly integrated DVB-T receiver front end.

Philips Semiconductors, Inc. is a subsidiary of Philips Electronics North America and an affiliate of Philips Electronics NV Philips Electronics NV
 in full Royal Philips Electronics NV Dutch Koninklijke Philips Electronics NV

Major Dutch manufacturer of consumer electronics, household appliances, lightbulbs, and imaging equipment.
, headquartered in Eindhoven, The Netherlands. Philips Semiconductors' innovations in digital audio, video, and mobile technology position the company as a leader in the consumer, multimedia and wireless communications markets. According to market research firm, Dataquest, the company is one of the top ten semiconductor suppliers in the world. Dataquest also lists Philips Semiconductors as the number one supplier in 10 segments including RF circuits for mobile telecommunications, digital-to-analog and analog-to-digital conversion ICs and one-chip TV. Sales offices, located in all major markets around the world, are supported by regional customer applications labs. Additional information on Philips Semiconductors can be obtained by accessing its home page at www.semiconductors.philips.com .

SGS-THOMSON Microelectronics is a global independent semiconductor company listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
:STM (Scanning Tunneling Microscope) A microscope that can image down to the atomic level. An STM uses a piezoelectric tube with a tiny sharp tip at the end that is moved within nanometers of the object being sampled. ) and on the Bourse de Paris. It designs, develops, manufactures and markets a broad range of semiconductor integrated circuits (ICs) and discrete devices used in a wide variety of microelectronic applications, including telecommunications systems, computer systems, consumer products and industrial automation and control systems. -0-

Note to Editors:

a: DVB-T (Digital Video Broadcasting - Terrestrial) is the European standard for the terrestrial broadcasting of digital television signals. Standardized by the European Telecom Standards Institute (ETSI (European Telecommunications Standards Institute, Sophia Antipolis technical park, Nice, France, www.etsi.org) A non-profit membership organization founded in 1988, dedicated to standardizing information and communication technologies (ICT) throughout Europe. ) in early 1997, it is based on the cooperation of more than 200 European companies.

2K and 8K standards: COFDM (Coded Orthogonal FDM) See OFDM.  (Coded Orthogonal Frequency Division Multiplex) is the modulation technique adopted for DVB-T broadcasting. Transmitted data is sent using a very large number of sub-carrier frequencies (several thousand) each of which is modulated at a very low data rate. Currently there are two variants. The "2K" standard uses 2048 sub-carrier frequencies and is the version currently being used by the BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 in England for test transmissions from Crystal Palace. The "8K" standard uses 8192 sub-carrier frequencies and is being evaluated in several European and Far Eastern countries. One of the advantages of COFDM is that it allows adjacent transmitter areas to use the same frequency, creating a Single Frequency Network.

b: DVBIRD is a European co-operative research program sponsored by the European Commission within the framework of the ACTS Programme, created to accelerate the introduction of digital terrestrial television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or  in Europe by demonstrating the feasibility of highly integrated prototype set top boxes before the end of 1997. The new chipset now being developed by SGS-THOMSON and Philips Semiconductors is based in part on know-how developed by the companies through this project. Partners in this project are SGS-THOMSON Microelectronics, Laboratoires d'Electronique Philips (LEP (Light Emitting Polymer) An organic polymer that glows (emits photons) when excited by electricity. LEP screens are used to make organic LED (OLED) displays and are expected to compete with LCD screens in the future. See OLED. ), Centre Commund'Etudes de Telediffusion et de Telecommunications (CCETT CCETT Caribbean Centre of Excellence for Teacher Training (Belize)
CCETT Connecticut Center for Educational and Training Technologies
CCETT Centre Commun d'Etudes Detélédiffusion et de Télécommunications (France Telecom) 
), France Telecom CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Deutsche Forschungsanstalt fur Luft-und Raumfahrt (DLR DLR Dollar(s)
DLR Dealer
DLR Deutsches Zentrum für Luft- und Raumfahrt (German Aerospace Center)
DLR Docklands Light Railway (London, UK)
DLR Dynamic Language Runtime
, the German Aerospace Research Establishment), Deutsche Thomson-Brandt, Matra Communication, ComAtlas, Seleco Italtel Multimedia and the Politecnico di Torino.

CONTACT: Philips Semiconductors

Jeanne Alford, 408/991-3626

jeanne.alford@sv.sc.philips.com

or

SGS-THOMSON

Carol Brown, 617/259-2519

carol.brown@st.com

or

Miller/Shandwick Technologies

Marla Kertzman, 415/962-9550

mkertzman@miller.shandwick.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Aug 29, 1997
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