Philips Delivers Innovative Display Technologies, New Perspectives at SID 2004.Business Editors/High-Tech Writers SEATTLE--(BUSINESS WIRE)--May 24, 2004 Royal Philips Electronics (NYSE NYSE See: New York Stock Exchange :PHG)(AEX AEX See: Amsterdam Exchange :PHI) will showcase its latest advancements in display technology at this year's Society for Information Display (SID) International Symposium, Seminar and Exhibition, May 23-28 in Seattle. One of the most extensive display portfolios in the market, Philips' highly-integrated display technologies provide leading-edge solutions that truly enhance the end-user experience. Philips' in-depth knowledge and expertise continues to drive innovation in this growing industry and furthers the advancement of display technologies to new levels. Delivering a primary keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. , Johan van de Ven, chief technology officer, Philips Mobile Display Systems, Communications Businesses and senior vice president, Philips Semiconductors, will illustrate how different human environments can evolve and subsequently impact today's display technologies. On Tuesday, May 25 at 11:15 a.m. PDT PDT abbr. Pacific Daylight Time PDT Pacific Daylight Time PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico PDT , Dr. van de Ven's keynote address, "Picturing Tomorrow: New Perspectives Enabled by New Technologies," will focus on the ways emerging technologies can create new landscapes and fundamental changes in the way people work and spend their time. Additionally, Harold Hoskens, general manager, Philips Mobile Displays, and Peter Wierenga, senior vice president, Philips Research, will hold a press conference at SID to discuss Philips display news on Tuesday, May 25 at 12:00 p.m. PDT in pressroom #603. Innovation on display at SID Philips will be exhibiting the latest additions to its display technology portfolio, customized for OEMs in the telecommunications, smart handheld, avionics, automotive, and rear projection television markets. LifePix(TM): Algorithms for improved image quality on mobile displays Philips will exhibit LifePix, a series of unique patented algorithms that significantly enhance the color performance of mobile liquid crystal displays (LCDs) and organic light-emitting diode Noun 1. organic light-emitting diode - a self-luminous diode (it glows when an electrical field is applied to the electrodes) that does not require backlighting or diffusers OLED (OLED (Organic Light Emitting Device, Organic Light Emitting Diode) A thin film light-emitting technology that is expected to compete with LCD and plasma TVs as well as LCD monitors and readouts. ) displays. The first in the LifePix algorithm series - the advanced color gamut mapping algorithm - identifies the optimal color ranges of the primary colors and reprocesses the color information in order to produce more realistic colors on mobile displays. As the most complete color enhancing solution in the mobile display market, the advanced color gamut mapping algorithm offers improved front-of-screen performance with low power consumption and minimal costs. First-generation electronic paper displays Philips, in conjunction with E Ink Corporation E Ink Corporation is a privately held manufacturer of electrophoretic displays (EPDs), a kind of electronic paper. E Ink is located in Cambridge, Massachusetts, and was founded in 1997 by Joseph Jacobson, a professor in the MIT Media Lab. and Sony Electronics, recently announced the world's first consumer application of an electronic paper display module: Sony's new e-Book reader, LIBRIe. Integrated in the LIBRIe, Philips' Electronic Paper Display technology offers a truly paper-like reading experience similar to newsprint, and can be easily viewed in bright sunlight or in dimly lit environments at virtually any angle. Sony's LIBRIe, the first device to utilize Philips' display solution for enhanced reading, enables the viewing of up to 10,000 pages before battery replacement is necessary, and can store up to 500 downloaded books. The application of Philips' Electronic Paper Display technology in Sony's e-reader will be showcased at SID. 2-D/3-D conversion displays Philips' extensive knowledge of 3-D technology allows consumers to enjoy highly-realistic and natural images in video entertainment, automotive display and mobile applications. At SID, Philips will be showcasing multi-view 3-D display technology featuring wide viewing angles. In addition, the systems employ autostereoscopic 3-D display technology, which allows multiple users to enjoy the display's natural 3-D effects without the need for glasses with special lenses. The 3-D display technology combines Philips' unique patented slanted lenticular lens technology with real time 2-D to 3-D conversion algorithms. The conversion algorithms are designed to locate and calculate depth from any standard 2-D video to provide a 3-D video image in real time. Philips will be demonstrating its 3-D display technology in video entertainment applications, on a simulated 8-inch display for automotive applications, and on a sample mobile display. Liquid crystal on silicon Liquid crystal on silicon (LCOS or LCoS) is a "micro-projection" or "micro-display" technology typically applied in projection televisions. It is a reflective technology similar to DLP projectors; however, it uses liquid crystals instead of individual mirrors. Featuring Philips' breakthrough single-panel liquid crystal on silicon (LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) technology, Philips' high-definition television (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ) rear projection display technologies help to deliver slim, large-screen televisions with superior picture performance. With proven functionality and outstanding image quality for both 720-lines and 1080-lines resolution, all LCOS-based products map HDTV material with perfect grayscale In computing, a grayscale or greyscale digital image is an image in which the value of each pixel is a single sample. Displayed images of this sort are typically composed of shades of gray, varying from black at the weakest intensity to white at the strongest, though in and color tracking to the screen to produce a crisp, photo-realistic display effects with no dithering Simulating more colors and shades in a palette. In a monochrome system that displays or prints only black and white, shades of grays can be simulated by creating varying patterns of black dots. This is how halftones are created in a monochrome printer. artifacts artifacts see specimen artifacts. . At SID, Philips will be introducing for the first time in the United States Time in the United States, by law, is divided into nine standard time zones covering the states and its possessions, with most of the United States observing daylight saving time for part of the year. the 62-inch Cineos(TM) widescreen HDTV monitor and a 55-inch True 2 Mega Pixel 1080p LCOS demonstrator. The Cineos features innovative technologies such as the state-of-the-art Pixel Plus(TM), which creates high-definition-like picture characteristics from any input source, like satellite or cable, and Digital Natural Motion, a technology that enables smooth and judder-free movements from any source. The 1080p LCOS demonstrator showcases the DD1080 imager, a key device for attractive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and applications. PolyLED emissive e·mis·sive adj. Having the power or tendency to emit matter or energy; emitting. displays As a world leader in the development of polymer light-emitting display (PolyLED) technology, Philips' PolyLED emissive displays offer excellent full-image quality, high brightness and contrast, and wide viewing angles on thin panels. At SID, Philips will demonstrate its first 13-inch PolyLED TV prototype based on polymer OLED technology. The 13-inch widescreen PolyLED television features color processing techniques for superior full-color image quality and an ultra-thin form factor with low power consumption. The prototype illustrates the significant potential of OLED display technology for TV applications. Several mobile applications of PolyLED emissive displays will also be exhibited at SID, including those of mobile phones and portable consumer devices like MP3 players. Editors interested in seeing this technology firsthand or learning more about the other leading-edge solutions in Philips' advanced mobile display portfolio are encouraged to drop by booth #641 during SID, or to contact Candice Kwok of The Hoffman Agency at 408-768-3554 to schedule a one-on-one briefing with key Philips executives. About Royal Philips Electronics Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of $32.8 billion (EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 29 billion) in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 164,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), Amsterdam and other stock exchanges. News from Philips is located at www.semiconductors.philips.com. |
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