Philips Announces LifePix: Algorithms for Enhanced Image Quality on Mobile Displays.Business Editors/High-Tech Writers Society for Information Display (SID) Conference SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--May 11, 2004 Continuing its commitment to innovative technology, Royal Philips Electronics (NYSE NYSE See: New York Stock Exchange :PHG)(AEX AEX See: Amsterdam Exchange :PHI phi n. Symbol  The 21st letter of the Greek alphabet.PHI, n See health information, protected. ) today announced LifePix(TM), its unique patented algorithms that significantly enhance the performance of mobile LCD and OLED (Organic Light Emitting Device, Organic Light Emitting Diode) A thin film light-emitting technology that is expected to compete with LCD and plasma TVs as well as LCD monitors and readouts. displays. The introductory algorithm, advanced color gamut The entire range of colors available on a particular device such as a monitor or printer. A monitor, which displays RGB signals, typically has a greater color gamut than a printer, which uses CMYK inks. mapping on mobile displays, offers the most complete color enhancing solution on the market for optimal brightness and color. The first in a series, the advanced color gamut mapping algorithm essentially identifies how the human eye perceives color and maps the intrinsic color and brightness for each pixel to the clarity and color capabilities of the display screen. Since color is often sacrificed for brightness in displays, primary colors those developed from the solar beam by the prism, viz., red, orange, yellow, green, blue, indigo, and violet, which are reduced by some authors to three, - red, green, and violet-blue. These three are sometimes called fundamental colors. See under Color. See also: Color Primary (red, green and blue) are generally reduced in saturation and deviate from the EBU EBU European Broadcasting Union EBU English Bridge Union EBU Enterprise Backup Utility (Oracle 7) EBU European Boxing Union EBU European Board of Urology EBU Electronic Business Unit EBU Equivalent Billing Unit EBU Engine Build Unit standard. The color mapping algorithm is designed to identify the optimal color ranges of the primary colors and to reprocess re·proc·ess tr.v. re·proc·essed, re·proc·ess·ing, re·proc·ess·es To cause to undergo special or additional processing before reuse. Verb 1. the color information in order to produce more realistic colors. The result is a vividly enhanced color reproduction on any mobile device with a color display, without compromising on other areas of screen performance. The basis of the mapping algorithm includes four steps: The first step is to reduce the brightness of saturated colors in order to create room for the mapping algorithm. The second step is to reproduce all the colors inside the display gamut with the correct hue and saturation. The third step involves clipping the pixels outside the display gamut by adding a certain amount of white. In the final step, pixels that are too bright are reduced without altering the saturation or hue. This concise mapping algorithm complements the displays without compromising performance or changing the panel. Consequently, this algorithm can be implemented on any existing display application. "We believe that this mapping algorithm raises the bar significantly for enhancing the way consumers experience their mobile applications," said Johan van de Ven, chief technology officer Communications Businesses, Mobile Display Systems and senior vice president, Philips Semiconductors. "As we see an increase in demand for more content on mobile displays, this color mapping algorithm gives our technology partners the advantage of offering this high-end feature on their mobile devices without altering the display panel." The advanced color gamut mapping algorithm can be applied in software for still pictures or in the display driver or the display module for full motion video. Additionally, the algorithm can be implemented on an application processor or in future generations of image processors for mobile phones and handhelds. The color mapping algorithm is available now to manufacturers and ready for use. Editors interested in seeing this technology firsthand first·hand adj. Received from the original source: firsthand information. first or learning more about the other leading-edge solutions in Philips' advanced mobile display portfolio are encouraged to drop by booth #641 during the Society for Information Display (SID) conference, or contact Candice Kwok of The Hoffman Agency at 408-975-3081 to schedule a one-on-one briefing with key Philips executives. About Royal Philips Electronics Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of $32.8 billion (EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 29 billion) in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 164,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), Amsterdam and other stock exchanges. News from Philips is located at www.semiconductors.philips.com. LifePix(TM) is a trademark of Koninklijke Philips Electronics N.V. |
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