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Philippines protests 'Filipinos' as cookie brand.

MANILA Manila (mənĭl`ə), city (1990 pop. 1,601,234), capital of the Philippines, SW Luzon, on Manila Bay. Manila is the center of the country's largest metropolitan area, its chief port, and the focus of all governmental, commercial, industrial, , Aug. 27 Kyodo

The Philippine government will file a diplomatic protest with the Spanish government
  • Chief of State
  • King Juan Carlos I, since November 22 1975
  • Head of Government
  • President of the Government: José Luis Rodríguez Zapatero, elected 14 March 2004.
 because a Spanish cookie cookie

File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to
 manufacturer is calling some cookies it sells in Europe "Filipinos," the Department of Foreign Affairs foreign affairs
pl.n.
Affairs concerning international relations and national interests in foreign countries.
 said in a statement Friday.

The move follows a resolution filed in the House of Representatives calling for a protest about the brand name.

President Joseph Estrada This page is currently protected from editing until (UTC) or until disputes have been resolved.  said Thursday the brand was "an insult in·sult
n.
A bodily injury, irritation, or trauma.


insult Medtalk noun Any stressful stimulus which, under normal circumstances, does not affect the host organism, but which may result in morbidity, when it
" to Filipinos.

The department said it has acted on the directive of Congress to protest the use of the brand name and to demand the manufacturer stop selling the cookies until the brand name is changed.

"The department instructed the Philippine Embassy in Madrid to protest this matter to the Spanish Foreign Ministry and to the manufacturer, Nabisco Iberia SL in Barcelona, Spain," the statement said.

The embassy in Brussels was also instructed to make a representation with the European Commission European Commission, branch of the governing body of the European Union (EU) invested with executive and some legislative powers. Located in Brussels, Belgium, it was founded in 1967 when the three treaty organizations comprising what was then the European Community .

The protests are an apparent turnabout for Philippine Foreign Secretary Domingo Siazon, who expressed Thursday reluctance to file any protests.

He told reporters he saw nothing wrong with the use of "Filipinos" as a brand name, noting Austrians do not complain that small sausages are called "Vienna sausages."

He said that the government doesn't usually deal with matters such as choosing brand names for products.

Siazon, however, apparently had a change of heart after Estrada made the comment that the cookies were an insult to Filipinos, and because his department's budget proposal is scheduled to be scrutinized by the House of Representatives soon, officials said.

A resolution filed by Congressman Heherson Alvarez called on the Department of Foreign Affairs "to immediately conduct a thorough investigation into this matter, and determine the use and misuse of our racial identity to promote or sell a particular brand of cookies or any other product."

Alvarez claimed the term "Filipinos" was apparently chosen in reference to the color of the cookies and pretzels sold under the brand -- dark outside and white inside.

"These food items could be appropriately called by any other label, but the manufacturers have chosen our racial identity, and they are now making money out of these food items," Alvarez's resolution said.
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Publication:Asian Economic News
Date:Aug 30, 1999
Words:361
Previous Article:H.K. posts 0.5 pc GDP growth in 2nd qtr.
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