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Philip Morris International Sells Ice Cream Business in Brazil.


RYE BROOK, N.Y. & SAO Sa´o

n. 1. (Zool.) Any marine annelid of the genus Hyalinæcia, especially H. tubicola of Europe, which inhabits a transparent movable tube resembling a quill in color and texture.
 PAULO, Brazil--(BUSINESS WIRE)--Oct. 20, 1997--Philip Morris International Inc. (PMI See Private Mortgage Insurance. ) announced today that it had reached an agreement to sell Kibon, a unit of Kraft Suchard Brazil and the leading ice cream manufacturer in Brazil, to Unilever for approximately $930 million.

The sale includes Kraft Suchard Brazil's 50% holding in Sorvane, an ice cream company in the northeast of Brazil. The completion of the transaction is subject to various Central Bank of Brazil The Brazilian Central Bank (Portuguese: Banco Central do Brasil) is Brazil's highest monetary authority in, and the country's governing body in, finance and economics. It was established on December 31, 1964.

The Central Bank is linked with the Ministry of Finance.
 procedures.

"Kibon is the market leader and premier ice cream brand in Brazil. However, ice cream is not a core category for our global food operations," commented Andreas Gembler, president and chief executive officer of PMI. "This sale follows the sale of Philip Morris' other ice cream businesses. It is part of an ongoing strategy of focusing our business portfolio and engaging our resources on growing core businesses. We are strongly committed to our tobacco, confectionery and powdered beverage businesses in Brazil, as was demonstrated most recently with our acquisition of Lacta. We see Brazil as one of the most vibrant and promising markets in the world."

PMI manages the Kraft International food portfolio in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . In Brazil, PMI's confectionery operations include Lacta, the leading chocolate confectionery company, and Suchard, the leading powdered beverage business. Top confectionery brands include: Bis, Diamante di·a·man·te or di·a·man·té  
n.
1. A small, glittering ornament, such as a rhinestone or a sequin, applied to fabric or a garment.

2. Fabric that has been covered with many of these ornaments.
 Negro, Laka, Sonho de Valsa, Sugus and Confeti. The beverage business includes leading brands such as Tang, Clight and Ki-Suco.

Philip Morris International Philip Morris International, (PMI) based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world.  Inc. is a wholly-owned subsidiary of Philip Morris Companies Inc.

CONTACT: Philip Morris International Inc., Rye Brook

Elizabeth Cho, 914/335-9221

or: Philip Morris Brazil, Sao Paulo

Marcelo Alonso/Gilberto Galan

011-55-11-545-9071
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 20, 1997
Words:276
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