Philanthropy 2.0: Online Software, Strategies Give Nonprofits New Ways to Connect People with Causes and Issues.1,000+ Nonprofit Fund Raisers, Direct Marketers to Discuss Innovative Ways to Increase Giving at 2007 Bridge to Integrated Marketing & Fundraising Conference, July 8-10, in Washington, DC WASHINGTON -- More than 1,000 nonprofit fundraisers and direct marketing professionals will discuss the most effective and innovative ways to reach donors, including best practices in online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. , at the 2007 Bridge to Integrated Marketing & Fundraising Conference, July 8-10, 2007, at the Hilton Washington The Hilton Washington (also commonly known as the Washington Hilton[1][2] or locally as the Hinckley Hilton[3][4][5]) is a hotel located at 1919 Connecticut Avenue, N.W. in Washington, D.C. Presented by the Direct Marketing Association of Washington and the Washington DC Metro Area Chapter of the Association of Fundraising Professionals -- one of the largest and most active AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol. chapters in the nation -- the 2007 Bridge Conference is supported in part by lead sponsor Convio, Inc., a trusted partner that leads the way in helping nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Growth in online giving has seen a surge: $6.87 billion was donated online in the US in 20061, a 51% increase over 2005, driven by significant increases in online giving for both small and large organizations and the unprecedented use of the Internet by individuals for non-disaster and disaster support efforts. "The Internet is fundamentally changing the way people connect with causes and is forcing organizations to re-think the traditional models for communication and fundraising," said Gene Austin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Convio, Inc. "We are proud to work with more than 1,400 nonprofit organizations of all sizes and missions to leverage the Internet to create innovative and effective campaigns and achieve extraordinary results in marketing, fundraising, advocacy and other forms of support." Added Katrin Verclas, Executive Director, NTEN NTEN National Teachers Enhancement Network : The Nonprofit Technology Network: "Overall, online giving is small but growth is steep. There is a surge of interest in philanthropy and civic engagement and people of all ages are online, presenting a huge opportunity. Generations X and M -- younger people -- are the next generation of donors. They have money and they're online. Smart nonprofit organizations that want to further their cause go to where their donors are. And they are online." NTEN, the membership association of nonprofit technology staff, is the educational partner of the AFP Bridge conference. Integrating the Web with traditional direct marketing channels is one of the major themes of this year's Bridge Conference, which will include sessions on integrating the Internet into fundraising programs and multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple integration, presented by Vinay Bhagat, Founder, Chairman and Chief Strategy Officer, Convio Inc., and Sheeraz Haji, President, Convio, Inc. "To achieve meaningful and sustained growth in volunteers, donors and revenue, nonprofit organizations are changing from a campaign-centric approach to a donor-centric model," said Bhagat. "This Constituent Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) paradigm starts with the integration of online and offline strategies to synchronize and sequence messages and communication across multiple channels, as well as personalize the supporter's interaction with the organization to achieve maximum, sustained results." "Much has been said about how online organizers and fundraisers are the 'new breed.' But I believe that people who've been in direct marketing for the past 20 years have a lot to teach the online world. The challenge is how to translate tried and true skills into this new environment," said Madeline Stanionis, CEO of the online fundraising and advocacy firm, Watershed Company, who will speak at the conference's July 10 plenary session on multichannel marketing. "It requires a necessary shift in organizational thinking to take everything we know about how to connect people with causes and issues and apply it to all these mediums." About Convio Convio is a leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360[TM] platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio's clients include American Red Cross American Red Cross: see Red Cross. , American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Easter Seals, National Association of REALTORS The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. [R], National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the , and Thirteen/WNET New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit www.convio.com. About NTEN: The Nonprofit Technology Network NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community. For more information, please visit www.nten.org. About Watershed Company Watershed is a consulting and services firm designed expressly to build, grow, and sustain relationships with constituents online. Services include online strategy development, list and community building, advocacy and cultivation, comprehensive integrated fundraising, viral and social network marketing, and analysis. Watershed clients include Working Assets, Breast Cancer Fund, True Majority, The Nation, and Defenders of Wildlife Defenders of Wildlife is non-profit 501(c)(3) organization founded in 1947 out of concern for perceived cruelties of the use of steel-jawed leghold traps for trapping fur-bearing animals. . 1 ePhilanthropy Foundation |
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