Philadelphia Announces Long-Term Program to Make the Region Competitive.

Philadelphia Convention & Visitors Bureau:

WHAT:       Sixteen economic development organizations and nearly 100
            leaders in the civic, corporate, government and tourism
            industries will gather at the Liberty Bell Center for the
            announcement of a long-term program to brand the region as
            a great place to live, work and play. The goal of the
            project is to increase the number of organizations doing
            business here, to increase the residential population and
            to bring in more tourists and conventioneers.

            Meeting for nearly a year to lay the foundation for this
            program, these organizations will unveil a common mark
            logo and tagline, a first-ever Web site for the entire
            region and a video that captures the area's independent
            spirit.

WHEN:       Friday, June 23, 2006
            Program begins promptly at 8:00 a.m.
            (Reporters and news cameras should arrive no later than
            7:30 a.m. to clear security in time for the brief program.
            Advance interviews available by request between 5:30-7:00
            a.m. to accommodate early morning newscasts.)

WHERE:      Liberty Bell Center
            Independence Mall, Philadelphia
            (Security entrance located on 6th Street between Market
            and Chestnut Streets)

WHO:        Representatives from 16 organizations: the African
            American Chamber of Commerce of Pennsylvania, New Jersey
            and Delaware; Bucks County Conference & Visitors Bureau;
            Chester County Conference & Visitors Bureau; City of
            Philadelphia; Commonwealth of Pennsylvania; Delaware
            County's Brandywine Conference and Visitors Bureau;
            Greater Philadelphia Chamber of Commerce; Greater
            Philadelphia Cultural Alliance; Greater Philadelphia
            Tourism Marketing Corporation; Independence Visitor
            Center; Innovation Philadelphia; Pennsylvania Convention
            Center; Philadelphia Convention & Visitors Bureau;
            Philadelphia International Airport; Select Greater
            Philadelphia; and Valley Forge Convention and Visitors
            Bureau.

PROGRAM:

            --  Manuel Stamatakis, founder and CEO, Capital Management
                Enterprises, and chairman, Greater Philadelphia
                Tourism Marketing Corporation

            --  Nick DeBenedictis, chairman and CEO, Aqua America, and
                chairman, Philadelphia Convention & Visitors Bureau

            --  Benjamin Franklin, Founding Father and Philadelphia
                legend