Pharmaceutical Executive Announces World Congress on Pharmaceutical Marketing -- Featuring Keynote Speakers from Bristol-Myers Squibb, Eli Lilly and Co. and Wyeth.

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 19, 2004

Pharmaceutical Executive, the industry's leading marketing and business strategy publication, announces the World Congress on Pharmaceutical Marketing (WCPM), the premier comprehensive industry event taking place May 25-27, 2004 at the Wyndham Franklin Plaza Hotel in Philadelphia, PA. Addressing the critical challenges pharmaceutical marketing executives face today, this 3-day, multi-track event offers fresh analyses of progressive marketing strategies and tactics to maximize product performance throughout every stage of the life cycle.

Developed in conjunction with the editors of Pharmaceutical Executive, this major industry event brings together hundreds of pharmaceutical marketing, sales, medical affairs and product management executives, and features a highly regarded group of leading industry speakers, 6 pre-conference workshops, and 3 concurrent tracks categorized by product life cycle stage--Pre-Launch, Launch and Post-Launch. Sessions focus on overcoming challenges and maximizing opportunities in the areas of Pre-Launch Marketing, Agency Relationships/Partnerships, Public Relations, Medical Education/CME, Patient Compliance and Persistency, Direct-to-Customer Advertising, Formulary Status, Managed Markets Marketing, and Sales Force Effectiveness.

DISTINGUISHED SPEAKERS INCLUDE:

Cavan Redmond, Executive Vice President & General Manager, Biopharma, WYETH

Jill DeSimone, Senior Vice President, Marketing and Medical, BRISTOL-MYERS SQUIBB 

Jack Bailey, Vice President, Business to Business, ELI LILLY AND CO.

Francois Nader, MD, Senior Vice President, Medical Affairs, AVENTIS

Tom Albright, Senior Director, Marketing, Botox, ALLERGAN

Mitch Tull, RPh, Marketing Advisor, Lilly Marketing Institute, ELI LILLY AND CO.

Maureen Doyle-Scharff, Executive Director, Professional Alliances, JOHNSON & JOHNSON

Steve Lo, Senior Director, Managed Care, GENENTECH

Shabnam Kazmi, Director, Oncology Marketing, SANOFI-SYNTHELABO

Lance J. Colwell, Group Product Manager, PURDUE PHARMA 

Also of note, the Conference will contain the following Special Features:

-- Pharmaceutical Executive Leadership Forum--A half-day forum

for senior-level executives (by invitation only) with a panel

of industry and government leaders covering such issues as

parallel imports, risk management, industry public perception

and the impact of the new Medicare prescription plan.

-- Product Management Academy--A special program specifically

designed to meet the educational needs of Product Managers.

Each participant who completes the specified curriculum will

be awarded a "Pharmaceutical Executive Product Management

Academy Certificate of Achievement."

-- A Meet the Press Reception--A unique opportunity to meet the

editors of Pharmaceutical Executive in person, including

Editor-in-Chief Patrick Clinton, as well as editors of other

leading business and trade publications, in an informal and

relaxed setting.

"THE WORLD CONGRESS ON PHARMACEUTICAL MARKETING boasts a top-caliber program and impressive lineup of industry speakers addressing the most pertinent issues for pharmaceutical marketing executives today. The event promises to deliver educational and networking value that is a cut above the rest in all respects," says Patrick Clinton, Editor-in-Chief, Pharmaceutical Executive.

The WCPM customized agenda and numerous opportunities for meaningful exchange among attendees make this an eagerly anticipated event. For details and highlights please visit www.WCPM2004.com. To register, please call 888-622-6611.

For information on ways to promote your organization through sponsorship or exhibition, please contact Sheryl Amada, Director of Business Development: [phone] or [e-mail]. For all other inquiries contact Pamela Ritzer, Marketing Director, World Congress on Pharmaceutical Marketing: [phone] or [e-mail].

ABOUT PHARMACEUTICAL EXECUTIVE MAGAZINE:

Pharmaceutical Executive is the Number One enterprise-strategy magazine for senior executives and operating managers at pharmaceutical and biopharmaceutical companies. A two-time Neal Award winner, Pharmaceutical Executive is published by Advanstar Communications, Inc. as one of the Pharmaceutical and Science Group's eight leading business-to-business publications, including PharmaGenomics, LCGC, Spectroscopy, Applied Clinical Trials, BioPharm International, Pharmaceutical Technology and Pharmaceutical Representative, covering the entire pharma/biopharm industry value chain from discovery through distribution and marketing.

Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high-quality information resources and integrated marketing solutions. Advanstar has 115 business magazines and directories, 78 tradeshows and conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors in the art, automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, manufacturing and processing, pharmaceuticals, powersports, science, telecommunications and travel/hospitality industries. The Company has more than 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.