Pfizer touts its drug safety site.
Pfizer has launched a drug safety Web site for patients and physicians that is accessible through the company's home page, www.pfizer.com. It provides very basic information--in an interactive format complete with videos--on risk and on the drug development process. The risk section includes several hypothetical examples to help visitors understand the risks of side effects. It also features information on how users can report a side effect to the FDA. Pfizer claims that it is the first pharmaceutical company to "prominently feature" a link to the FDA's Medwatch system.