Petra Announces the Sale of InPulse Response Group.

NASHVILLE, Tenn. -- Petra Capital Partners announced today that West Corporation has acquired Petra portfolio company InPulse Response Group for approximately $44.5M in cash. The sale of InPulse represents Petra's fourth exit in 2006 and ninth successful exit from its Petra Growth Fund I fund, which has made 16 investments since 1999.

Based in Phoenix, InPulse was founded in 1994 to provide direct response marketers an alternative to traditional call centers. Built on a culture of "selling" in contrast to "order taking", InPulse has become a leading provider of outsourced sales solutions to marketers of fitness equipment, personal development, electronics, housewares, collectibles, and health and beauty products that seek to generate inbound calls from consumers through direct response television, radio and print advertising. Through the use of leading-edge telephony, skilled salespeople, and a pay-for-performance commission structure, Inpluse helps their clients ensure they are maximizing their return on their marketing investments.

In July 2002 Petra partnered with Steve Pittendrigh, founder and CEO of InPulse, to fund the repurchase of a majority of the company's ownership from a passive corporate investor. "By staying true to their sales centric culture, Steve and his team at Inpluse built on their leadership position within the direct response industry during the life of our investment delivering outstanding results for their clients, their employees, and their investors" said Rob Smith, a Partner at Petra and InPulse board member.

Consistent with its investment strategy of serving as a trusted source of non-control, growth capital to management owned service companies, Petra provided InPulse an attractive alternative to traditional venture capital and control oriented buyout funds at the time of the financing in 2002. "At the time of our recapitalization it was important to me to find a partner that could provide InPulse with the appropriate capital and knowledge to support our growth plans who did not require control" stated InPulse founder and CEO Steve Pittendrigh. "Petra's experience investing in growth companies was evident as they served the company as a trusted advisor on financing and strategic decisions throughout our relationship."

Petra Capital Partners

Based in Nashville, Petra Capital Partners, LLC manages Petra Growth Fund I raised in 1999 which focuses on providing expansion capital in the form of equity and subordinated debt to small growth companies in transaction sizes under $10 million. Petra specializes in identifying exceptional growth companies primarily in service industries with revenue between $5 and $50 million, and partners with management to create value through acquisitions and organic growth. Since 1999, the firm has invested in 16 companies, including United Asset Coverage, Providence Services Corporation (NASDAQ: PRSC), Home Solutions of America (AMEX: HOM), and CapRock Communications. More information on Petra can be found at www.petracapital.com.

InPulse Response Group

Founded in 1994 by Steve Pittendrigh, InPulse Response Group is a leading provider of outsourced sales solutions to direct response marketers. InPulse clients include marketers of fitness equipment, personal development, electronics, housewares, collectibles, and health and beauty products that seek to generate inbound calls from consumers through direct response television, radio and print advertising. Once a consumer calls, these clients then entrust InPulse with their most critical task - converting a phone call to a sale. Through the use of leading-edge telephony, skilled salespeople, and a pay-for-performance commission structure, Inpluse helps their clients ensure they are maximizing their return on their marketing investments. More information on InPulse can be found at www.InPulseresponse.com.