Peter C. Haeffner Named Publisher, TV Guide Magazine.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- TV Guide magazine announced today that veteran publishing executive Peter C. Haeffner has been named publisher. Mr. Haeffner will assume the publisher's post previously held by Scott Crystal who was promoted to President of the TV Guide Publishing Group in October 2005. Reporting to Mr. Crystal, Mr Haeffner will be charged with overseeing all advertising sales and marketing for the new TV Guide magazine which re-launched on October 17th as a re-designed, full-size, full-color, features-rich publication. "Pete is a strong and knowledgeable publishing executive with an outstanding reputation in the business and I am delighted to have someone of his caliber lead our ad sales team," said Mr. Crystal. "We will clearly benefit from Pete's prior history with TV Guide, as he brings with him established client contacts and internal relationships and a depth of knowledge about the intricacies of the magazine's brand positioning and weekly pacing. This intrinsic intrinsic /in·trin·sic/ (in-trin´sik) situated entirely within or pertaining exclusively to a part. in·trin·sic adj. 1. Of or relating to the essential nature of a thing. 2. grasp of how TV Guide works combined with his solid track record will enable Pete to make a seamless transition and an immediate impact." "Given how dramatically the TV landscape and consumer viewing habits have changed in the last few years, TV Guide's recent transformation into a full-sized publication has come at an ideal juncture junc·ture n. The point, line, or surface of union of two parts. ," said Haeffner. "This is an extremely exciting time to re-join TV Guide and I greatly look forward to developing more relevant, innovative partnerships that will leverage this new environment to meet our clients' objectives and deliver solid results." said Mr. Haeffner. Mr. Haeffner re-joins TV Guide magazine from Meredith Corporation's Better Homes and Gardens, where he served as advertising director. He oversaw o·ver·saw v. Past tense of oversee. a sales division of 20 account managers and was responsible for delivering 2,100 advertising pages annually. Under his management, his team achieved record-setting revenue totals for the October and December 2005 issues. Previously, Mr. Haeffner served as eastern sales director for TV Guide magazine, where he oversaw ad sales for Chicago, Detroit, and much of the New York-based territory. Prior to his first stint at TV Guide, Mr. Haeffner occupied several posts of increasing responsibility at various Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. Publications over the course of an eight-year period. He began his career there as account manager, American Health American Health Inc. is a company that manufactures health supplements. It is located in Holbrook, New York. One of its products is labeled the "Chewable Original Papaya Enzyme" with the attached registered trademark, "The 'After Meal Supplement'". magazine and moved to Reader's Digest magazine as an account manager handling the Southeast Territory. He also held positions such as advertising director, New Choices magazine; publisher, New Choices magazine, and, finally, group publisher, Mature Solutions. Mr. Haeffner graduated from Hamilton College Hamilton College, at Clinton, N.Y.; coeducational; founded 1793 by Samuel Kirkland as Hamilton-Oneida Academy, chartered 1812 as Hamilton College. It was named for Alexander Hamilton. Originally a men's college, the school began admitting women in 1979. in New York in 1988 with a Bachelor of Arts Degree. He lives in Garden City, New York Garden City, New York is a village in central Nassau County, New York in the USA, which was founded by multi-millionaire Alexander Turney Stewart in 1869. The village is located 18.5 miles to the east of mid-town Manhattan, on Long Island. with his wife Mimi and their three children. TV Guide magazine is a product of Gemstar-TV Guide International Gemstar-TV Guide International, Inc. is a media company that licenses interactive program guide technology to multichannel operators, such as cable and satellite television providers, and consumer electronics manufacturers, video recorder scheduling code under brands such as VCR . Additional information about the magazine can be found at www.gemstartvguide.com |
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