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Pete Strom Joins M2M Holdings Inc. as New General Manager of Onyx.


CRM/Software Industry Veteran Will Capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 Onyx's 2006 Momentum to Execute on Company's Post-Acquisition Vision

INDIANAPOLIS & SEATTLE -- M2M M2M Machine-to-Machine (communication, mainly mobile)
M2M Minutes to Midnight (Linkin Park album)
M2M Mobile to Mobile (cellular phone)
M2M Member-to-Member
M2M Month to Month
 Holdings Inc., a leading provider of enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for the enterprise, today announced that Pete Strom will join the company to become the general manager of Onyx Software Corporation (Onyx), a business unit of M2M Holdings Inc. and worldwide leader in CRM and process management software for mid- and large-size enterprises. Strom will take over for Acting General Manager Tom Millay, who will return to his previous role as vice president of sales and marketing for M2M Holdings.

"We're thrilled to have Pete join our team," said Jeff Tognoni, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of M2M Holdings. "After achieving a number of important milestones in its first five months as a division of M2M Holdings, Onyx will begin 2007 under the leadership of an experienced software industry veteran with deep CRM market familiarity."

Indeed, Onyx has achieved a number of accomplishments since becoming part of the M2M Holdings family of companies, including making a return to profitability and posting strong third-quarter results, delivering the controlled release of architecture-rich Onyx Version 6.0, communicating a refined strategic vision to customers and other key stakeholders of the business, and launching an aggressive M&A strategy with M2M Holdings' recently-announced agreement to acquire KNOVA Software.

Strom joins Onyx with more than 20 years of consulting, sales, and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 experience in the software industry--including a seven-year tenure at Onyx itself, serving in the roles of regional vice president of sales and vice president of business development. While at Onyx, Strom grew sales by more than 500 percent, helped close the largest financial transaction in the company's history, and established strategic partnerships with technology and service providers to create short- and long-term revenue opportunities.

"I'm 100 percent on board with Onyx's vision to meld an aggressive acquisition program; strong financial performance; high-fit solutions; and productive, lasting customer relationships into a value proposition that is unmatched by other CRM vendors," said Strom. "I'm looking forward to joining Onyx again and working with the Onyx team to take these strategic objectives to the next level."

Prior to joining Onyx as general manager, Strom served as vice president of sales for Avamar Technologies, where he helped drive 300 percent revenue growth for the data protection software company. Strom also has served in sales management and consulting roles for a number of leading companies throughout his career, including: Answersoft, a provider of computer-telephony integration software; the CASE tools division of Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 Software; Multitrack mul·ti·track  
adj.
1. Having, using, or produced with multiple recording tracks: a multitrack tape recorder.

2.
 Software Development Corporation, a company delivering project management software to IT organizations; and Project Software & Development Inc., a provider of project management software for the aerospace and defense industry. Strom also holds a B.S. degree from Pacific Lutheran University Pacific Lutheran University is located in the Parkland suburb of Tacoma, Washington. As of September 2007, PLU had a student population of 3,669 and approximately 250 full-time faculty. .

About M2M Holdings Inc.

M2M Holdings Inc. is dedicated to becoming a valued business partner by helping each and every customer continuously improve business processes over time. Toward this mission, M2M Holdings invests in the people, processes, technology and tools needed to provide its customers with a unique combination of customer care; product fit; a broad range of consulting, IT and business services; and industry expertise. M2M Holdings serves more than 4,300 customers worldwide and across a variety of industries, including manufacturing, distribution, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, health care, contact center, high tech, and local government. Battery Ventures VI L.P. and Thoma Cressey Equity Partners jointly own M2M Holdings, whose primary assets are Onyx Software Corporation, a worldwide leader in customer relationship management (CRM) solutions for the enterprise, and Made2Manage Systems Inc., an enterprise resource planning (ERP) software and services company. For further information, visit www.made2manage.com, e-mail info@made2manage.com, or call (800) 626-0220.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Jan 16, 2007
Words:625
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